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Technology Apprehensiion

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Submitted By kellytann
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Almost daily a new information technology is introduced into our personal, professional, or educational lives. Studying acceptance of new technologies has become a focus of industry as well as academia. Application developers realize that lack of user acceptance of their technology can lead to loss of money, resources, and the failure of their product. In studying this key factor of user acceptance and use of technology, the Technology Acceptance Model (TAM) is one of the most cited models.TAM was developed by Fred Davis and Richard Bogazzi to explain computer technology user decisions. The theoretical basis of the TAM model was from Fishbein and Ajzen’s Theory of Reasoned Action (TRA).
The Technology Acceptance Model (TAM) is an information systems theory that explores how users may accept and use a technology, or may decline to accept and use the technology. The purpose of TAM is “to provide an explanation of the determinants of computer acceptance that is general, capable of explaining user behavior across a broad range of end-user computing technologies and user populations, while at the same time being both parsimonious and theoretically justified” (Davis, 1989). TAM examines a number of factors that influence user decisions about if, how, and when they will use a new technology. One of these influencing factors is perceived usefulness (PU). PU was defined by Davis as, "the degree to which a person believes that using a particular system would enhance his or her job performance." Next, perceived ease-of-use was explained by Davis as, "the degree to which a person believes that using a particular system would be free from effort" (1989).
According to the TAM, if a user perceives a specific technology as friendly to use and beneficial to their efforts, they then subscribe to a positive use-performance relationship. Since effort is an individual weight or

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