...considerable debate is the legal age to consume alcoholic beverages. “Most cultures where alcohol consumption is legal have a mandated threshold age at which buying and/or consuming alcohol becomes permitted” (International Center for Alcohol Policies, 2011, para. 5). Currently, the United States has set the legal age to drink at 21. The age was once 18; however, society has changed its views concerning this issue. Because the legal drinking age changed to 21 there was an increase in mortality rate at age 21, increase in motor vehicle accidents, and increase in suicides. Even though 18 is considered an adult and a person should be able to make his or her own decisions, the drinking age should not be lowered because teens lack the maturity to handle alcohol and teens are at a higher risk of alcohol-related deaths. This debate has two sides as some people are for lowering the age to 18 again and some against. Many will argue that the average drinking age around the world is 18. According to International Center for Alcohol Policies (2011), “Minimum drinking and purchase ages in countries around the world range from 16 to 25 years of age, with 18 being the most common age limit” (para. 6). Others say that if a person age 18 is old enough to serve and die for his or her country, he or she should be permitted to consume alcoholic beverages. Should the drinking age be lowered to 18? This paper will weigh the pros and cons as well as identify potential issues associated with this...
Words: 2686 - Pages: 11
...Student corner n°1 Drinking and driving The text October 18, 2011, The NY times Friends Still Let Friends Drive Drunk By BARRON H. LERNER, M.D. On Sept. 15, Matthew Grape, 21, got into the passenger seat of a car with one of his Duke University fraternity brothers. The driver hit a tree, escaping with minor injuries, but killing his dear friend. According to local press reports, the driver was charged with impaired driving. Nearly 11,000 deaths related to alcohol-impaired driving still occur each year in the United States, despite a three-decade surge in anti-drunken driving activism, stricter laws and clever slogans like “Friends don’t let friends drive drunk.” There are more than 110 million instances of impaired driving each year, according to data from the 2010 Behavioral Risk Factor Surveillance System Survey and summarized in a new report from the Centers for Disease Control and Prevention. How can this still be occurring, and what can be done about it? Back in 1980, when Candy Lightner’s 13-year-old daughter, Cari, was killed in California by a drunken driver with several previous arrests for driving while intoxicated, including one only two days earlier, there was little public discussion of the topic, even though drunken drivers killed 25,000 Americans annually. Crashes were called “accidents,” and victims were characterized as having been “in the wrong place at the wrong time.” Police and prosecutors routinely allowed drunken drivers to plead to lesser offenses...
Words: 1890 - Pages: 8
...Better When the sun comes out in the County it is a common sight to see children running around in parks, forests, beaches, and even at the plaza. But what people don’t commonly see are the cars rolling by with young eager eyes peering out of the window wanting to run around and only to be driven to the nearest McDonald’s to be stuffed full of preservatives, empty calories, and saturated fats; then taken home to be sat down in front of a television screen to keep them occupied. Within the past 30 years, the number of overweight and obese children has tripled (Lytle), not only decreasing their life span by ten to twenty years, but creating $147 billion a year in weight related medical bills nation-wide. The increasing number of obese adults, teens, and children has reached epidemic proportions and if nothing is done about this crisis then our country will be facing a very fat problem. Knowing that the rate of obesity has increased within the past 30 years it is important to realize how it became a problem in order to resolve it. One of the culprits is the new forms of entertainment being available to the youth, namely television and the internet. With these devices people can gain consistent instant gratification in a short period of time and can easily become addicted to them hindering the likelihood of voluntary exercise. Even though the internet has only been widely popular within the past ten years, the average Americans spends approximately 52 hours a month online (Whitney)...
Words: 2182 - Pages: 9
...right to reproduce and use this case for its educational purposes. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 1996, Ivey Management Services and Samsung HRDC Version: (A) 2002-11-22 In October 1994, Her Tae-Hak, President of Samsung’s Joong-Ang Development Company was driving to his office, past the “Yongin Farmland” (Farmland), an amusement complex sprawling over 3,700 acres in the Yongin valley. Her was spearheading a major drive within the company to position the theme park as one of the world’s leading vacation resort towns. His master plan called for an investment of about US$300 million over the next five years, to be internally funded by the Samsung Group. Despite the booming Korean economy and the increasing demands for leisure attractions, the global competitive environment of the theme park industry raised several concerns. Should Samsung invest in such an aggressive expansion plan for Farmland? Was this an attractive industry for investment? Her was...
Words: 7601 - Pages: 31
...VIDEO GAMES CONSOLE The games console industry is divided into three periods. The first period is the growth of the industry to the advent of the 32 bit era. The next period is the developments and trends during the PlayStation era and the third is the likely development of the industry over the next few years BRIEF HISTORY OF THOSE PERIODS and THEIR REVENUES (The Evolution of the Game Console Industry) In 1994 , the first time that consumer electronics giant Sony had bravely attempted to enter the highly competitive games console market. Going under the catchy, self–explanatory name PlayStation, this 32–bit, CD–based system hit Japan in December and faced tough competition from 'The Big Two' in the form of Sega's fundamentally similar Saturn, and Nintendo's upcoming Ultra 64. By May 1995, barely six months after the release of PlayStation, over 1 million Japanese gamers had become converts. Games like Toshinden, CyberSled, Jumping Flash!, and a host of other, decidedly more obscure titles (our favourite is Chou Aniki – Kyuukyoku Muteki Ginga Saikyo Otoko – literally 'Super Older Brother – The Galaxy's Absolutely Invincible Strongest Man') helped to propel sales, impressing players with their advanced 3D visuals and diverse gameplay. By October, worldwide PlayStation shipments had reached 9 million, and with the arrival of huge sequels such as Tekken 2, Ridge Racer Revolution and Wipeout 2097. In a year that saw cosmologists announce that the expansion...
Words: 3058 - Pages: 13
...HONG KONG/CHINA Bosideng International A warm and cosy stock A dominant brand with household recognition We initiate coverage on Bosideng with an Outperform, with 35% upside to our target price. Bosideng dominates China’s down jacket market with an estimated 37% market share in CY10. Its top brand is ranked the 13th most valuable consumer brand in China. We expect core revenue CAGR of 13% in FY12-14 on the back of continued penetration of down jackets in China. Additionally, Bosideng is building out a menswear business. While this makes up only 10% of revenues in FY12E, we expect it to generate organic revenue CAGR of 33% with the potential for further upside from acquisitions. High free cash flow and dividend yield Photo taken by the report’s lead analyst in rural China. “A Christmas to remember” – December 2010 3998 HK Price 27 Oct 11 12-month target Upside/Downside Valuation - PER Outperform HK$2.07 HK$ % HK$ 2.80 35.3 2.80 Bosideng is currently sitting on HK$2.8bn net cash and we forecast a free cash flow yield of 6% in FY12, rising to 10% in FY14. With a 75% payout ratio, Bosideng should generate a dividend yield of 8% in FY12. Bosideng is looking to make acquisitions in the highly fragmented menswear market. Past acquisitions have been successful and we don’t think it is likely the company will make any acquisition that depletes more than half of the cash pile at most; thus we think the dividend is secure. Market concerns are overdone Six out of...
Words: 7701 - Pages: 31
...@1.0 Executive Summary Disney characters including the Princess series, Pooh, Mickey Mouse and Minnie Mouse characters are designed collaborated with Chanel handbags. These collections are valuable luxury items and will launch in Japan with only 200 limited editions designed by Disney designers and produced by Chanel handmade systems. These items will be sold only at the Chanel Tower which is the largest Chanel boutique in the world located on Ginza Street in Tokyo. Japan has been a huge market for launching a new luxury product due to their economic situation and Japanese personality. Moreover, Japanese Kawaii culture reflects a huge potential for character industry. Actualizers group from VALS (values and lifestyles) model will be selected as the target market for these limited edition products according to their characteristics. For these new products, indirect marketing strategy: PPL (Product Placement) which is to release the products on movie screens will be implemented. Through these collaboration luxury handbags, Disney can improve their character images whilst capitalizing on the Chanel luxury brand image, thus resulting in a win-win situation for both parties. Our mission statement is to provide an extraordinary experience to the Chanel customers with exceptional taste. The values and principles which our business stands by are strong partnership with vendors, bringing added value distribution, trustful cooperation with customers, providing individual approach, professional...
Words: 12450 - Pages: 50
...at www.emeraldinsight.com/1361-2026.htm JFMM 12,1 Attitudes toward domestic and foreign luxury brand apparel A comparison between status and non status seeking teenagers Ian Phau and Yip Siew Leng The School of Marketing, Curtin University of Technology, Perth, Australia Abstract Purpose – The purpose of the current research is to determine if status and non-status seeking Australian teenagers differ in their attitudes toward buying domestic and foreign (i.e. Italy, Japan, China) luxury brand apparel. Design/methodology/approach – A total of 365 teenagers participated in this study through a self-completed questionnaire. Fishbein’s Multi-Attribute Attitude Model was used to measure and compare attitudes toward buying domestic and foreign made apparel. Repeated measure ANOVA and t-tests were utilized to examine whether the groups differed with regards to their attitudes toward buying luxury brand apparel, using a comparison of apparels “Made in Australia” with those “Made in Italy”, “Made in Japan” and “Made in China”. Findings – The research findings indicate that status-seeking teenagers have overall, a more positive attitude toward foreign luxury brand apparel as compared to Australian luxury brands, with the exception of Chinese brands. On the other hand, non-status seeking teenagers reported that they have more positive attitude towards Australian brands than foreign brands, and consider Australian luxury brands superior to all three foreign brands with regards to...
Words: 10487 - Pages: 42
...The Walt Disney Company Danjel Lessard & Lauren Northcutt Business 308: Principles of Marketing Professor Simpson The Walt Disney Company Description What started out to be nothing more than a dream of Walter Elias Disney, with the release of Alice in Wonderland, a series of short film comedies, the beginning of a world renowned global corporation Walt Disney had evolved. Walter and his brother Roy were equal partners in what was originally the Disney Brothers Cartoon Studio in 1923 and with the suggestion of Roy, it soon was renamed The Walt Disney Studio. After four years of success and profit, Walter and Roy experienced a business set back when they found their film distributor M.J. Winkler had stolen their cartoon characters and animators in attempt to undercut them. With the help from their chief and loyal animator, Ub Iwerks, Walt created Mortimer Mouse, which was renamed Mickey Mouse by his wife. The first cartoon with synchronized sound was released at the Colony Theater in New York, November 18, 1928. Walt Disney won its first Academy Award for Best Cartoon in 1932 and continued to be honored with an Oscar every year for a decade. Walt Disney consumer products started when Walt and Roy accepted $300.00 from a man that insisted Mickey should be applied to paper towels for school children. The company became public in 1940 and followed with the release of five successful feature films, including Snow White, Fantasia, Pinocchio, Bambi and Dumbo. In turn...
Words: 5465 - Pages: 22
...Danielle Spieler Kristen Hughes ENG 105 October 23, 2012 Women in the Media According to Dove Research, The Real Truth about Beauty, only 4% of women around the world consider themselves beautiful (“Surprising Self Esteem Statistics”). Women in the media are shown as having a body type that is unrealistic and impractical. Although mass media has many negative effects on today’s women, including low self-esteem, an increase in eating disorders and an inaccurate definition of beauty, advertisements and thin models can also serve as role-model and as inspiration. From dolls to Victoria’s Secret models, women are exposed to all types of media images that portray “the thin ideal” from a very early age. Media pressure to be thin can cause individuals to have negative thoughts about their appearance. According to psychologist Tiffanie Domil, “Body image is the way people perceive themselves, and the way they believe others perceive them” (“The Influence of Media Images”). Therefore body image is all about what we see about ourselves, and our opinions of our bodies, even though they opinions may not be exactly true. For example, one woman might think she is overweight when in reality she is perfectly healthy. There have been multiple studies done to connect media to women’s low self-esteem. One example of the effects of media is in Fiji in 1995, when televisions were introduced. Statistics show that after 38 months of being exposed to media, females started to be more conscious...
Words: 1799 - Pages: 8
...Kaplan University Graduate School of Business and Management GB530 Marketing Management: Brand Extension Marketing Plan GB530 DATE: March 6, 2012 1.0 Executive Summary: For Sure is a fairly new organization that specializes in safety. The newest upcoming device is WishChip. WishChip is an inexpensive computer device that will be implanted into the keys of the vehicle. The purpose of the chip is to allow the guardian of the vehicle to set the max speed the car can go. For example, if you are a parent and your kids are of age to drive, the parent can set the car to not go any faster then 70 mph or be alerted when it has reached high speed. Taking surveys/polls is one of the many ways to obtain research along with accident reports and much more. WishChip will first be marketed domestically. Marketing domestically will allow ForSure to test out the product and to get a feel for what the customers wants really are. Because the market, customer needs, tastes, geography, demographics, and distribution methods are likely familiar, it's often the easiest place for companies to launch a product. The four P's of marketing - product, price, place and promotion - are often easier for companies to determine within the domestic market. The marketing concept will be used because finding a product that fits the customers’ needs is first priority. WishChips is made in mind of what an individual would like. By being able to control this device provides each customer...
Words: 5064 - Pages: 21
...International Views on the Cosmetics Industry: Japan, Saudi Arabia, China, Germany, & the United States of America BMGT454-0101: Global Marketing Professor Fardanesh Spring 2015 Mica Cocco Molly Pinkas Nora Keller Antonia Murray Katie Ta Table of Contents: Introduction Article Summary: Saudi Arabia “Booming KSA Beauty Market Attracts Investors” by Jamadil Akhir & “Saudi Arabia and UAE top world list in consumption of cosmetics” "Route to Market: Saudi Arabia" "Chapter 4: Ughmuri Ahasisaki: Cosmetics and Personal Care Products" by Roni Zirinski Article Summary: Japan “Blueprint for a Cosmetics Empire” by Terrie Lloyd “Exploring International Cosmetics Advertising in Japan” by Bradley Barnes & Maki Yamamoto “Face Time: A Digital Makeover for Japan’s Cosmetics Industry” by Kiyoshi Miura, Ian St-Maurice, Brian Salsberg Article Summary: China Understanding the Chinese Cosmetics Market - Dr. Mark Mobius Investigating the Impact of International Cosmetics in China - Bradley R. Barnes Western cosmetics in the gendered development of consumer culture in China - Barbara Hopkins Article Summary: Germany Trends in the European Cosmetic Market- Tereza Roubalikova Vivness 2015: The place to be for the global natural cosmetics industry Beauty Around The World- Germany - Eternal Voyageur Article Summary: United States of America “FDA official says cosmetics industry is trying to undercut government regulations”...
Words: 7713 - Pages: 31
...Digital cameras operate by taking a picture or video by digitally recording the images, without the use of film or production of negatives. Digital cameras show the image on a display screen imbedded in the camera immediately after the picture was taken. The recorded images are stored on a memory card that often allows for much more data storage than a roll of film. Digital cameras can be connected to computers to download the images, and sending the images out for development is not necessary in order to immediately view the pictures. While originally digital cameras were simply intended to be an innovative way to capture images as opposed to cameras that utilized film, their purpose has come to exceed imitation. Digital cameras have become a visual communication medium, as the images captured with them can be downloaded, edited and enhanced, printed at home or sent to a studio, used for a presentation, or to share with others via the internet, all within a matter of moments. Demand in this industry continues to grow, and is driven by individual consumers, as well as commercial businesses. This growth can be attributed to three specific sectors: digital cameras that are tethered for both home and desk communication, digital cameras overriding the functionality of standard cameras, and digital cameras for use in applications for which film cannot effective operate. Several other industries require photographic services that cannot always be accomplished with film cameras, such...
Words: 1810 - Pages: 8
...Economics 242: Economics of Gender Spring 2013 Professor: Karine Moe Course Preceptor: Sasha Indarte Office: 310F Carnegie Hall Email: moe@macalester.edu Web: http://www.macalester.edu/~moe Phone: 696-6793 Office Hours: Mondays 1:30-2:30, Wednesdays 8:30-9:15, Thursdays 1:30-2:30, other times by appointment Course Description: During the past fifty years, Americans have witnessed dramatic changes in the structure of the family. The changes in marriage, divorce, and fertility rates since the 1960s have been inextricably linked with changes in attitudes towards work and, in particular, with changes in women's work patterns both in and out of the household. In that same time period, economists have come to realize that standard economic theory can be applied to many aspects of family life including marriage, fertility, divorce, and the division of work and leisure within the household. In this course we will use economic theory, both neo-classical and feminist, to explore how gender differences lead to different economic outcomes for men and women, both within families and in the marketplace. Course Prerequisite: Economics 119, Principles of Economics, is a necessary prerequisite, since we will make use of concepts, vocabulary, analytical skills and other tools developed in the Principles course. Course Readings: The following texts are required and can be purchased at the Macalester Bookstore or online. Additional readings will be made available...
Words: 1910 - Pages: 8
...Introduction Kit Kat was launched in 1937. Since then, it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognizable brand name and identity. In 1997, British sales of Kit Kat amounted to some £227 million, which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market is worth over £5 billion per annum and is highly competitive. It continues to be dominated by large, well-established names - highlighting the importance to firms of creating brand identities for their products. Once created, however, a brand name needs constant maintenance. Kit Kat’s ability to remain a brand leader over sixty years is no accident. The long term maintenance of a brand name requires continuous monitoring and investment. Brand image must be seen as a dynamic, not a static factor; the same consumer perceptions that create brand loyalty can also turn against a product that fails to adjust and adapt to changing attitudes. This study focuses on Nestlé’s Kit Kat and the long term brand name maintenance strategies which have sustained Kit Kat’s position as a market leader for over sixty years. The history of Kit Kat emphasizes the importance of successfully managed brand names to the company that owns them. Nestlé was prepared to pay a record price to acquire Rowntree in 1988 because of the prestigious brands in Rowntree’s product portfolio. Kit Kat...
Words: 5097 - Pages: 21
