Premium Essay

Tee's for Tykes

In: Business and Management

Submitted By Worm78
Words 3452
Pages 14
Tee’s for Tykes, Inc.
12015 Bay Hill Boulevard
Orlando, Florida 32819
407-876-5437 (KIDS)

CEO James Smith
Table of Contents

Executive Summary…………………………………………………………………………...…..3
Vision and Mission Statement………………………………………………………………...…..4
Market Opportunities…………………………………………………………………………...…5
Market Strategy…………………………………………………………………………………...8
Business Strategy…………………………………………………………………………….......11
Organizational Structure, Operations and Management…………………………………………17
Core Competencies and Challenges……………………………………………………………...19
Financial Plan………………………………………………………………………………….…21
References……………………………………………………………………………………......25

Executive Summary
Tee’s for Tykes is a business that is being created to grow the game of golf through children. Golf courses are very intimidating to children because of their size and length. Many courses offer special tee boxes for kids but they only shorten the length of the hole. Our one of a kind course is kid size and kid friendly. Our facility will offer lessons and a video game based to make learning the game fun and exciting. Parents can also enjoy our video game based facility during inclement weather. Tee’s for Tykes facility will be located next to the best golf course in Orlando, Florida, Bay Hills. This will offer golfing parents a safe environment for their children while they are enjoying a round of golf. Tee’s for Tykes target audience is children ages 5 to 15. Golf parents struggle with finding things for their children to do when they want to play and we will offer them the safest place for their children to have fun and learn the game their parents love. Our courses will not be the run of the mill miniature golf course. We will develop a full synthetic, 9-hole course. We chose to use synthetic turf because of upkeep and maintenance as well as

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