...usiness and Management Logistics as It Relates to Marketing and Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics as it relates to Production Logistics Production and Marketing Marketing Logistics Production Term Paper for Physical Distribution Class Marketing Logistics12/25/2012 Production Marketing Logistics Nahom GetachewProduction - UU47997E Samuel Fikre - UU48012E Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Table of Contents Preface: Johnson and Johnson’s Tylenol....................................................................................................... 2 Introduction ................................................................................................................................................
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...Unit Title: Marketing Principles Unit code: F/601/0556 QCF Level: 4 Tutor Name: Siham Aboujanah Email: s.aboujanah@londonchurchillcollege.co.uk Learner’s name and statement of authenticity Learner’s Name: …………….. Learner’s ID: Date handed-in: I certify that the work submitted for this assignment is my own. Where the work of others has been used to support my work then credit has been acknowledged. Signature: ……………………. Date: …………… Key dates Distribution date: 15/09/2015 Submission date: 13/12/2015 Return date: 4 weeks after submission Contents ASSESSMENT FRONT SHEET 1 Key dates 1 Introduction 3 Task 01 3 1.1 Define marketing and explain the elements of the marketing process for BT 3 1.2 Evaluate the benefits and costs of a marketing orientation for BT. 5 Task 02 6 2.1 Show macro and micro environmental factors which influence marketing decisions of BT. 6 2.2 Propose segmentation criteria to be used for BT products in different markets. Chose one example for demographic and one for geographic segmentation. 8 2.3 Choose a targeting strategy for a selected product/service of BT 8 2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations for BT. 9 2.5 Propose new positioning for a selected product/service of BT 11 Task 03 12 3.1 Explain how products are developed to sustain competitive advantage. Explain product lifecycle and product mix. 12 3.2...
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...Strategy Session 5 - Nora Sakari This case is about Nora, one of the leading suppliers of telecom solutions in Malaysia. The case involves a possible joint venture with Sakari, the leading manufacturer in Finland of mobile phones and telecom systems. There is a large potential in the future development of telecom facilities in Malaysia and the two enterprises have discussed a joint venture. Nora is a leading supplier of telecommunication services in Malaysia. They are looking for a Joint Venture to manufacture and commission digital switching exchanges to meet the needs of the telecomm industry in Malaysia. They are interested in securing a share of RM 2 Billion contract from TMB with the help of the Joint Venture. Sakari’s current strategy was to emphasize global operations in production and R&D. It planned to set up R&D centers in leading markets including South-East Asia. However it did not have a wide marketing operation and relied on Joint ventures for the same. With the stage set, we now turn to analyzing the negotiations that Sakari and Nora held and why these two companies could not find common ground to form a joint venture. Below are the SWOTS for each company as the venture is being pursued: NORA Internal •Strengths •Access to the Malaysian and Asian markets •Global contacts and relationships have already been established. Weaknesses Due to late entry in market, competition is very stiff •No definitive time line in contract with TMB. External •Opportunities ...
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...Vodafone: A Marketing Analysis Vodafone: A Marketing Analysis Abhimanyu Harlalka B13063 Ankit Prasad B13073 Dhruv Gupta B13083 Lakshita Jain B13093 Puskar Pandey B13103 Shashank Gandhi B13113 Vinay Goyal B13123 Abhimanyu Harlalka B13063 Ankit Prasad B13073 Dhruv Gupta B13083 Lakshita Jain B13093 Puskar Pandey B13103 Shashank Gandhi B13113 Vinay Goyal B13123 Contents Aggregate Market Factors 3 Market Size 3 Macro-economic factors 5 Political & Legal: 6 Economic: 8 Technological: 11 Micro Environmental factors 11 Pressure from substitutes & Market power of suppliers 12 Pressure from substitutes: 12 Market power of suppliers: 13 Category Capacity: 13 Current rivalry in industry : 13 Threat of new entrants: 14 Bargaining power of buyers: 14 Consumer Behaviour 15 RESEARCH METHODOLOGY 16 Company and Competitor Analysis 20 Objective 20 Product: 22 Vodafone Services 22 Price: 22 Place: 22 Promotion: 23 Profits (FY 12-13) 23 Customer analysis 24 Value proposition 27 Expected Future Strategies 28 The way ahead 30 Telecom Industry: An Overview The telecom industry has witnessed significant growth in the subscriber base over the last decade with increasing network coverage and a competition induced decline in tariffs acting as a catalyst in growth in the subscriber...
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...A Project Report On “Comparative analysis of MARKETING STRATEGIES OF Vodafone & AIRTEL” Submitted for the partial fulfillment of the requirement For the award of degree of “Master OF BUSINESS ADMINISTRATION” SUBMITTED BY:Umesh Garg MBA 1V Sem. Roll No. 08/MBA042 SUBMITTED TO Mr. Narender Tanwar Head of Management department Bhawani Shankar anangpuria institute of technology & management Alampur, Faridabad-121004 ACKNOWLEDGEMENT I Umesh Garg, sincerely thankful to all those people who have been giving me any kind of assistance in the making of this project report. I express my gratitude to Mrs. Priyanka Singh, who has through her vast experience and knowledge has been able to guide me, both ably and successfully towards the completion of the project. I express my gratitude to Bhawani Shankar Anangpuria Institute of Technology & Management, Faridabad I would hereby, make most of the opportunity by expressing my sincerest thanks to all my faculties whose teachings gave me conceptual understanding and clarity of comprehension, which ultimately made my job more easy. Credit also goes to all my friends whose encouragement kept me in good stead. Their continuous support has given me the strength and confidence to complete the project without any difficulty. Last of all but not the least I would like to acknowledge my gratitude to the respondents without whom this survey would have been incomplete. I am also thankful to authority of Airtel & Vodafone for providing me...
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...sales of about 30,000. If we lower the price to $8, sales are projected to rise to 50,000. Warren says that with royalties and other expenses, he's not willing to go for a price much below $8. What are your views on the best pricing strategy? Get back to me ASAP as we need to move forward. New Tax Response From: Liz To: Staffers in marketing Re: Response to new taxAs you know, new federal legislation will result in forcing companies like ours to collect taxes on our online sales. This is likely to have major consequences not only for CanGo, but also for all firms like ours involved in Internet sales. The prices of all of the products and services that we sell are likely to be affected. In order to respond to this new situation, we need some specific recommendations about how we should alter our pricing policies for our products. Please put together some recommendations about what type of information we should gather and how we should change our pricing policy. I need this ASAP. Please put your recommendations in a memo to me. Thanks in advance for your input. | Pricing Plans for Online Gaming To: Andrew From: Liz Re: Pricing Plans for Online GamingDear Andrew,Thank you for your input into last week's meeting of the management team....
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...and then applying the organization's skills and competencies to accomplish the successes. This also means that the organization needs to identify areas it will not pursue – those that are not directly related to the core elements and competencies of the organization. As an example, if a company were focused on developing and manufacturing sporting equipment, it would need to determine if this includes all sporting equipment or a selection of products. Further, the company would need to determine what would be the various levels of support it would provide to its customers. For example, would the company take its equipment directly to the consumers for demonstrations and lessons on how to gain the optimal results with the equipment? All of these types of decisions would be the result of the organization developing a strategy for how it will conduct its business. All of this translates into Strategic Management with the intended result of gaining a competitive advantage in a business niche. Very simply, developing a Strategic Management Plan means having defined what is the best set of results the organization can attain or what the organization wishes to accomplish (from the Vision and Mission Statements), developing the ways to accomplish these results (Strategies), and measurable factors (Goals and Objectives). All of this is in context of good business practices (ethics) and making good business decisions. A vibrant organization knows that Strategic Management requires: ...
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...Telecommunication Industry In Singapore IS1105 SRATEGIC IT APPLICATIONS Tutorial Group 2 Group 6 Prepared by: Nguyen Thi Bich Van Pham Thanh Ha Poovanna Ponnimada Ashok Tran Thai Tri Tan A0074274 A0074389 A0074597 A0088437 TABLE OF CONTENTS I. II. III. OBJECTIVE INDUSTRY DESCRIPTION PORTER’S FIVE COMPETITIVE FORCES 1. Threat of new entrants 2. Bargaining power of buyers 3. Bargaining power of suppliers 4. Rivalry among Existing Competitors 5. Threat of substitute products or services 1 1 2 2 2 3 4 5 IV. V. COMPARISON OF THE COMPETITIVE FORCES INFORMATION SYSTEMS IN TELECOMMUNICATION 1. Enterprise Resource Planning a. Telecom Billing System b. Grid Computing Service 2. Customer Relation Management 5 5 5 5 6 7 VI. CONCLUSION 7 I. Objective This report seeks to analyze in detail the current state of competition within the Singapore’s Telecommunications industry. The industry is analyzed based on Porter’s 5 forces model. The paper also aims to identify the key players within the forces. How IT/IS has been able to change the strength of each force is also demonstrated. II. Industry description Generally, telecommunication industry consists of fixed line telecommunication and wireless telecommunication services. Fixed line communication is defined as voice telephony and data transferring offers and broadband. Wireless telecommunication services include mobile phones, pagers and other wireless telecommunication services. The three leading telecommunication...
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...Order Number: 4002-345-001 Subcontract Number: 011227001/4000 Contract Number: GSOOK97AFD2185 Table of Contents Executive Summary 3 1. Introduction 10 2. The Market for IT Enabled Services 13 Market Characteristics 13 Factor Requirements to be Competitive 15 3. Bangladesh Market Advantages and Disadvantages 19 Costs and Efficiency 19 Productive capacity 21 General business environment 25 4. A Bangladesh ITES strategy 28 Potential ITES Market Segments 29 Building Productive Capacity 32 Lowering Costs 37 Building a Competitive Environment 38 Marketing of Bangladesh ITES sector 40 5. Recommended Actions 42 Improving Productive Capacity 42 Lowering Cost, Improving Efficiency 44 Marketing and Business Environment 45 Focus on Growth 47 Annex A: Analysis of Market Segments 49 Annex B: ITES Workshop Report 63 Annex C: The opinion surveys of this study 68 Annex D: Summary of the Philippines Case Study 81 Executive Summary Information Technology Enabled Services (ITES) is a large, fast-growing worldwide industry fueled by customers seeking efficiency and cost-savings from outside vendors, as well as rapid advancements in telecommunications and information technology. Offshore outsourcing of these services has become accepted and prevalent. Bangladesh has the potential to obtain a share of this...
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...EXECUTIVE SUMMARY Malaysia has emerged as a leading Asian economy where modern retail culture has gowned phenomenally, as a resulted attracted lots of foreign and local hypermarket brand in the market. MYDIN has emerged as one of the local dominant player in wholesale supermarket industry of Malaysia having significant market share over other local and foreign competitors. MYDIN has decided to become multinational because of highly saturated Malaysian market where a lot of competitors are operating. MYDIN has decided to invest in the small south Asian economies where consumerism is increasing at a rapid pace. Market selected is Sri Lanka which is a south Asian peninsula with the population of more than 20 million. External environment analysis of Sri Lanka has been conducted to analyze the driving and restricting forces of doing business in Sri lanka. Sri Lankan economy shows positive and favorable political, economical, social and technological trend which serve as opportunity for foreign investors to invest in the host country. Sri Lankan supermarket and retail industry is still immature and have a lot of potential to growth with the increasing trend of consumerism in Sri Lanka. Despite having a lot of competitors there is no large scale hypermarket mall concept in Sri Lanka providing service quality attributes to Sri Lanaka consumers. The statistics by Nelson on FMCG trend in south Asian market shows positive trend and great potential for consumerism in Sri Lanka. Lewin’s...
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...Reliance Infocomm "Our strategy is to make money on scale, not from skimming the market," Anil Ambani said. 1 ACKNOWLEDGEMENT I would like to thank from deep of our heart our esteemed faculty Dr. Madhvendra Mishra for providing me with a rare combination of professional expertise and personal touch. It would have been impossible to complete our paper on such a big group without his valuable suggestions and able guidance. It is hard to envisage the problems i would have faced without them. I would also like to thank all other persons who helped us on various occasions and kept our morale up and things going. KANIKA ARORA(MBA200514) 2 ABSTRACT Reliance Infocomm offers a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and international long distance services, data services and a wide range of value added services and applications that will enhance productivity of enterprises and individuals. Reliance IndiaMobile, the first of Infocomm's initiatives was launched on December 28, 2002, the 70th birthday of the Reliance group founder, Shri. Dhirubhai H. Ambani. This marks the beginning of Reliance's dream of ushering in a digital revolution in India by becoming a major catalyst in improving quality of life and changing the face of India. It aims to achieve this by putting the power of information and communication in the hands of the people of India at affordable costs. RIC is currently offering its wireless...
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...EXECUTIVE SUMMARY This project is based on telecom sector as the telecom sector is growing at a very good pace. The telecom company which I have selected for my project is VODAFONE. The reason behind selecting Vodafone is its various schemes in product & service category & also its future policies where the company is coming out with lots of new & affordable schemes for its customers. Vodafone is a UK based company & has various branches all over the world. The company was started in the mid 70’s & since then it has never looked back. The products & services offered by Vodafone is of a very high quality & also at an affordable rates. They have various plans for various customers depending on the status of the customers. Vodafone has various product categories ranging from chargers, internet, mobile phones, headsets & headphones & many more. In the service category it has internet services which include broadband internet & PC internet services. Apart from the products & services normally offered they also came out with some interesting & unique product like the I phone. This was one of the biggest events in the history of Indian telecom industry. The phones were available at around Rs. 32000-36000 which has a unique feature called as 3G system. Vodafone also came out with cell phones for the poor which was a part of their social responsibility toward the poor class people of the society. The phones were available in the range of 1000 Rs -1500 Rs which was one of the...
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...…………………………………………………….………………………. 12 LESSONS LEARNED ………………………………………………......………………………………………….. 13 KAPPAWEST’S ROLE ……………………………………………………………………………………………. 14 EXAMPLES OF BUSINESS WARGAMES………………………………………………...………...……...……. 14 SUMMARY ………………………………………………………………………………………………………….. 16 ABOUT KAPPAWEST Formed in 1974 as The Kappa Group, KappaWest is a strategic management consulting firm specializing in helping clients increase the effectiveness and efficiency of their corporate, marketing and sales operations. It is especially known for its application of military concepts, principles and processes - including Business Wargaming - to business. KappaWest serves clients throughout the world from its Laguna Hills, California offices and has undertaken projects in more than 25 countries. Kappa Overview - Basic Data 10 Full-time equivalent professionals Employee owned Office in Tustin, CA Our Mission To increase the effectiveness and profitability of our clients by providing customized consulting and training services in fields of planning, marketing, sales services and management development...created and delivered by experienced...
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...began its own manufacturing and sales operations. During the 1970s, Samsung (for the first time) began exporting electronic products, and in 1978, Samsung Semiconductor and Samsung Electronics became separate entities. Soon after in the 1980s, they increased their focus on technology and this had led to the creation of the company’s 2 research and development (R&D) institutes. However, after the death of their founder Lee Byung-chul, it was segmented into 4 independent business groups. By the 1990s, Samsung became more globalized and their best sources of revenue came from their mobile phones and semiconductors. Business Portfolio Samsung Corporation is a multinational conglomerate company with operations in almost every country. Often, they have products or services that are available in a huge number of countries and an example is the initial launch of the Samsung Galaxy S4 smartphone. It was initially sold in 110 countries and over time it expanded to total of 155 countries in cooperation with 327 partners (Yarow, 2013). It also serves organisations and almost every segment of consumers regardless of geography, demography and other differentiations among them. They serve industries by providing them products such the chips Apple use in their mobile devices (lessin, 2013), or services such as asset management. Furthermore, much of the products that they sell are sold through third party organisations such as BestBuy in the US market. Samsung also has contracts with...
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...Chapter 1 Executive Summary Executive Summary CoffeeTIME is not just another coffee shop. In a world that never sleeps, we all need time to pause and unwind. Whether it’s a business or a romantic meeting, gathering of friends or relaxing on your own, reading a book or surfing the net, CoffeeTIME will provide you with the perfect backdrop. Our friendly staff will make you a coffee to suit your taste, mood or occasion. Our snacks and desserts will restore your energy and compliment the drink of your choice. For those in a rush we will pack it all, so you can enjoy your favourites on the move. CoffeeTIME is the place where we understand you, so you can come out refreshed and ready for the road to your success. CoffeeTIME is your lifestyle, built around a delicious aroma of a freshly made cup of coffee. Founders Cydtahdel Layug is the founder of CoffeeTIME. She exhibits enthusiasm and abilities of a promising entrepreneur in the future. Paulo Gopez and Hilrome Gonzales are also one of the idea generators for the success of team and the business. The chosen location for CoffeeTIME coffeeshop is in one of the hearts of the Metro—Tomas Morato, a commercialized place fit for the business. The partnership will contribute to a total of P4,500,000 for capital investment. The projected sales for the first year is P24,820,000 with Net Income of P6,327,467.22. The business expects a 20% increase in sales within the first 2 years...
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