Premium Essay

Television

In: Business and Management

Submitted By wonghing
Words 480
Pages 2
1. A report of the focus group discussion (1) Focus Group Objective
Through the focus group, interviewee’s buying behavior such as buying frequency and criteria, the reasons why people are not eager to buy HTC’s products, as well as the reasons why the sales of HTC Smartphone drop would be investigated.
A combination of thoughts and ideas obtained via the discussion of focus group so as to make the research more whole-broadly. Also, fresh ideas could be collected.

(2) Method and Procedures
In doing the focus group, interviewees which are the current users of Smartphone were recruited. There were evenly distributed among gender. Therefore, up-to-date views and different comments among gender towards Smartphone could be gathered. Dissimilar type in this project was adapted as the interviewees were the non-users, current users, ex-users and potential users of HTC Smartphone. For example, the users use Iphone, Samsung, LG, Sony, Asus and HTC. With this arrangement, opinions from users using different brands could be collected.
Each member in our group was responsible for finding his/her targeted interviewees. The recruitment of interviewees began 2 weeks before the focus group start.
Firstly, the time of focus group was set up. Then, interviewees were invited by phone. Also, there was a screening during phone calls to ensure they are current users of Smartphone and try to raise the probability of finding interviewees with different brands of Smartphone. The appropriate interviewees were informed the latest information about the venue and time of focus group after the screening. A classroom in the Hong Kong Polytechnic University was chosen to be the venue due to its convenience. (3) Learned about the process of conducting focus group
During the process of conducting focus group, the environment and equipment were very important. Equipment with better

Similar Documents

Premium Essay

Television

...I did this to make an account Television is a telecommunication medium that is used for transmitting and receiving moving images and sound. Television can transmit images that are monochrome, in color, or in three dimensions. The word television comes . Television may also refer specifically to a television set, television program, or television transmission. First commercially available in very crude form on an experimental basis in the late 1920s, then popularized in greatly improved form shortly after World War II, the television set has become commonplace in homes, businesses, and institutions, particularly as a vehicle for entertainment, advertising, and news. During the 1950s, television became the primary medium for molding public opinion. The replacement of bulky, high-voltage cathode ray tube screen displays with compact, energy-efficient, flat-panel alternatives such as LCDs, plasma displays, and OLED displays was a major hardware revolution that began penetrating the consumer computer monitor market in the late 1990s and soon spread to TV sets. In 2013, 87% of televisions sold had color LCD screens. The most common usage of television is for broadcast television, which is modeled on the radio broadcasting systems developed in the 1920s. Broadcast television uses high-powered radio-frequency transmitters to broadcast the television signal to individual television receivers. The broadcast television system is typically disseminated via radio transmissions on designated...

Words: 4480 - Pages: 18

Free Essay

Television

...Television  Despite the development of the Internet, television is still one of the most important sources of information. It plays such a significant role in people’s everyday lives that it’s almost impossible to imagine how we would live if there were no TV. One can argue that for many people television is no longer the main source they get the latest news from but it is practically impossible, however, to find a family that doesn’t have a television. We certainly don’t gather around the television any more as our parents used to every evening in the 70-90s to watch a new fabulous film or discuss the latest news.  There are a lot of advantages making television so popular. The main reason why so many people choose this means of getting information and entertainment is its simplicity and convenience. All you have to do is to press a button and sink comfortably into a chair.  The main problem of television is that little by little we become dependent on TV. It’s lucky that more and more people are beginning to go in for sports these days. Sports usually take us a great deal of time, so we become less dependent on TV.  Now let’s speak about different kinds of people working on television and qualities these people should have. It’s still quite difficult to appear on television without the following qualities: intelligence, talent, beauty, leadership qualities and energy. It’s far more interesting to listen to a football report full of energy than to “a peaceful story” a commentator...

Words: 1131 - Pages: 5

Free Essay

Television, the Desensitizer

...Television, the Desensitizer We do not have to watch television for very long to realize that violence is a common theme on a variety of shows. It can be found almost everywhere, including daytime talk shows and so-called sports entertainment programs. These programs may be defined as entertainment but they do more harm than good when we consider the effects that watching violent programming has on viewers. When we observe how these programs can influence behavior, especially among younger viewers, we should seriously consider setting standards for violence on television. One type of programming that is especially offensive is daytime talk shows, such as Jerry Springer. The individuals on these shows are characterized by shameless displays of emotional and physical abuse almost daily. These shows hype their guests into a frenzy and the guests know what type of behavior is expected from them. Husbands and wives yell and scream at each other and angry or jilted lovers push and shove each other on stage. While most of us are able to discern between the real world and that of fiction, fantasy, or Jerry Springer, some of us are not. The result of watching this type of program repeatedly is desensitization. In other words, the more people watch these types of programs, they more they will think that the behavior depicted on these shows is acceptable. Studies conducted by the University of California at Los Angeles Television Monitoring Project Part indicate that...

Words: 1174 - Pages: 5

Free Essay

Children and Television

...Children & Television Elizabeth Quinta COM/156 6/12/2015 Suzann Connell Children & Television In today’s society television has become a crucial part of everyone’s everyday lives, but most of all in the lives of the children around the world. As we have noticed, in these days there are many families all around the world that have or have had access to a television. Television is very dominant and efficient phenomenon, which can sway the future of the children in many any part of the world that we live in. Children mimic what they hear and see on the television. Therefore don’t underestimate, nevertheless of the situation that the child may be watching something that is not age appropriate for them. There are many influences categorized as right or wrong for the developing mind of the child. Parents and guardians have an imperative role in the lives of the child’s program watching, how long they can sit in front of the TV. All these issues are important in determining the child's future within any environment that they might be in. That is pure television violence is influencing children, although that does not mean we could not influence them into not being violent. First Level One heading Start body of paper – topic 1. Indent paragraphs. Level Two heading (if needed) for paragraph Paragraph that continues topic 1 – new idea. Level Two heading (if needed) for paragraph Paragraph that continues topic 1 – new idea. Second Level One heading Start body...

Words: 481 - Pages: 2

Premium Essay

Children and Television

...CHILDREN AND TELEVISION INTRODUCTION Educators hoped that TV would serve as a window of knowledge for children. They hoped that it would broaden their knowledge by exposing them to various learning experiences, and help them learn about different cultures. Educators’ thought that TV would play a vital role in preparing preschoolers physically and psychologically for school. In contrast, today the effect of television on children has become a growing concern to many educators’ due to its effect on children’s behavior, health, and cognitive development and learning. We do not deny the TV holds many benefits to children if used properly and under adequate supervision of adults. Yet, we cannot deny its negative effects of TV. In this article we will talk about the negative effect of TV, and how it affects children, while on the same time mentioning its positive effects. We will first discusses the amount of time children spend in front of their TV sets, We will then move talk about how TV affects children’s behavior, health, cognitive development, and learning. We will also try to highlight the reasons behind children spending extended hours in front of their TV sets. Finally, we will try to suggest some solutions to this issue and how can we mitigate the negative effect of TV on children. The Amount of Time Children Spend In Front Of Their TV Sets Children in their early developmental stages are very fragile and vulnerable physically and emotionally .they fail to distinguish between...

Words: 2739 - Pages: 11

Premium Essay

Television

...Television Critique In the ‘Beyond the Tank’ episode, the producers of the network TV show have made an effort and choice to avoid financial risk by choosing to repeat the same format in order to save their jobs and make a profit. Before Beyond the Tank, there was a show called Shark Tank, however it was cancelled so ABC introduced Beyond the Tank- a companion series to follow up with several companies after some deals that were made and to see what has happened afterwards (Coda, 2015). This shows that network TV “stick to tried-and-true formulas and to producers with a track record of success” (Gail Dines, 2011). Furthermore, Richard Butsch has examined production decisions about class content of program. Producers of the network TV show have crafted the people of the middle class to achieve the American Dream. In the beginning of the episode, the CEO of Chord Buddy named Travis introduced a guitar system that allows people to learn, and play music. The TV show also introduced Travis’ personal life where he said to struggled and worked in real estate, opened up his own office with 25 agents but unfortunately lost his business. This shows that the producer is introducing the middle class personal life by indicating Travis’ struggle, strive, and work ethic to obtain the American Dream he hopes to accomplish in the end. Bustch mentioned that “the choice of occupation was incidental to the situation or other aspect of the program idea; thus, it was embedded in the creator's conception...

Words: 1186 - Pages: 5

Premium Essay

Television

...How Does Reality Television Affect The Minds of Young Children? ENG 122 English Composition II Larissa Purvis April 7, 2013 How Does Reality Television Affect The Minds of Young Children? Reality television affects the minds of all who watch it, but has a big effect on children because it inhibits social interaction and it is not always intellectually stimulating. In my research paper, I will explain the lack of activities reality television has on young children, and how reality television causes too much drama. I also will explain how reality television affects the minds of young children. “All children in industrialized parts of the world are exposed to television from birth onward, and they begin paying attention to it quite early. When they are between 2 and 5 years old, they form some basic conceptions about the representational nature of the television medium and begin to understand how the content shown on television is related to events in the real world.” (Wright, Huston, Reitz, & Piemyat 1994) “On average, children watch at least four hours of television a day. By the time they graduate from High School they will have spent more time in front of the television than they have in a classroom. If television is used right it can have an educational value, but too much television portraying improper values can harm children.” (American Academy of Child & Adolescent Psychiatry, 2001) Watching reality television is like being addictive to drugs. Once a children...

Words: 945 - Pages: 4

Free Essay

Television as a Babysitter

...The Impact of Caregivers Using Television as a Babysitter Composition and Communication II Comm/156 August 19, 2012 The Impact of Caregivers Using Television as a Babysitter Caregivers using television as a babysitter adversely impacts the growth and development, physical fitness, and social life of children. The American Academy of Child and Adolescent Psychiatry (AACAP) stated, on average a child in America watches three to four hours of television a day (AACAP, 2011). This happens in most households because caregivers tend to have children watch television to be occupied. The problem with this is children are not getting the interaction with others that is needed to advance their social skills. Watching television and not going outside to play takes away the ability to get in the required exercise that is needed, therefore, leading to childhood obesity. Working, busy, or unconsciously aware caregivers are letting children sit in front of the television hours upon hours to entertain themselves. Whether caregivers are using television as a babysitter so they can do other things, to take a break from entertaining children themselves, or as a learning tool; television should be watched in moderation because it impacts the growth and development in children. The first two years of brain development are the most important. This time period is when children are learning to talk and play. The American Academy...

Words: 1511 - Pages: 7

Free Essay

Effects of Television

...Most people think that television is Haraam only because it projects images of living creatures. Today, tables in living rooms and bedroom walls are adorned and decorated with family pictures and other portraits, to the extent that some students hang the portraits of their shaikh on the wall for blessings. It is difficult to comprehend how the mercy of Allah ta’alaa is going to descend. Any home that has images displayed is not visited by angels. The Holy Prophet of Allah (S.A.W.S) has informed us that any home which contains pictures of living creatures is not visited by angels. However, do you think television is only haraam because it projects images? There are many reasons for the ‘T.V.’ being haraam. Everybody who studies its influences finds new dangers. Televsion is an instrument of violating the injunction of hijaab. We all know that a non-mahram man cannot look at a non-mahram woman. The Prophet (S.A.W.S) has said “verily, the gaze is a poisonous arrow from the arrows of satan”. Take heed my friends! After having seen one woman you turn to another and then another and are not satisfied and so you move onto magazines. But, the lust in your heart remains unfulfilled so you move onto pornographic images on the television and video. The truth is always bitter and hard, but one does not need to conduct a survey to find out what people think when they are spending hours, watching naked women and men on the filthy ‘box’. The viewing of films that inflame sexual desires...

Words: 506 - Pages: 3

Free Essay

Advantages of Television

...ENC 1101 27 October 2015 Television In today’s society, television plays such a significant role in peoples everyday lives. It is almost impossible to imagine how society would live if there was no television. Television is one of the most important sources of information in today’s world. There is a very slim chance that you will meet a family in America that doesn’t have a television in their household. There are many entertaining, educational, and cultural aspects to television. To begin with, one of the main reasons television is so popular is because of how entertaining it can be. For both children and adults, there are such a wide variety of programs the viewers can choose to something that they are interested in. After a long day of work people like to relax and spend time with their friends and family. Watching entertaining television shows can give families something to bond over. All there is to do is press a button, sit comfortably in a chair, and enjoy the show. For example, The Big Bang Theory is a show most people love to watch in their free time. It is a comedy that people find hilarious, which makes it great to watch for people who just want to unwind and have a laugh. George Lopez is also a very famous show that has been playing on television for many years. It has a lot of comedy, and every episode has a life lesson that people can relate to, which makes it very entertaining to watch. Watching shows like Big Bang Theory and George Lopez can help...

Words: 616 - Pages: 3

Premium Essay

Television Violence

...Violence and Television In today’s society, television violence is shaping the way our children behave, making them prone to violence and abuse as they get older. Living in a world where the majority of our entertainment is television, it is very likely that we would become more immune to the physical and damaging acts of damaging force committed. Violence is all over our media but mostly on the TV. Parents should monitor what their children are watching closely, so that their behavior does not become more destructive at; even at the age of 5. History shows that some of the first violent acts were noticed in the 1950’s. They say that even back then a lot of television was filled with destructive acts. From talking to my grandparents television was not as much of a necessity as we believe it to be today. Being the society that has to be entertained around the clock, we just do not think about what is going into our children’s heads. It seems to affect children more, because their behavior patterns are still developing, and are very vulnerable, and we don’t want them to develop into what they see on TV. Children who watch television a lot of the time become less aware to the pain and suffering of other people around them. If they are always in front of the tube, and just sit there, and soak in all of that bad stuff they are seeing, they become not as aware as they should be. When terrible acts of violence happen in the children’s life that do watch a lot of TV, they are not...

Words: 740 - Pages: 3

Premium Essay

Children and Television

...Children and Television Introduction: This research aims at shedding light on the effects that television has on children, both good and bad, and also on how parents feel about their children’s TV watching habits. It will therefore, rely on most information that has been provided by parents. Television and media as a whole are very powerful factors in not only children’s development but also in most adults lives, even though they can be beneficial to us constant concerns from the different media houses about the risks and harms associated with them can leave many parents feeling insecure and overwhelmed. This research aims at navigating through the contradicting reports and advice and establishing a balance between the two. Conclusion: In conclusion, we observe that it is fundamentally the role of parents to make good choices that will influence their children’s development positively. They are therefore, deemed to be responsible and take control of what their children view. They can do this through various methods, some of which include; balancing the time spent watching TV against other healthy and enriching activities, choosing programs that go together with the child’s interests limiting the time spent watching TV, viewing some programs together with the children so as to explain and clarify some areas of importance to them, using TV to capture the child’s creativity and then supplementing that with trips to the library for more reading, adopting the use of the red...

Words: 346 - Pages: 2

Free Essay

Television Technology

...Television technology The technology that I’ve chosen to write about is the television. (Oxford University, 1997) defines television as a system for transmitting visual images and sound that are reproduced on screens chiefly used for broadcasting programs for entertainment, information, and education. In 1927, the beginning of television, the pictures presented on screen was only shown in black and white. Television eventually evolved into color pictures in the early 1940’s. Over the next eighty years television will undergo numerous advancements from cable TV, high definition, to 3D television with even more advancements made to televisions for the future. This paper will explain three impacts of television, 1. That it competes with other ways of human interaction, 2. Provides information and entertainment. 3. Television could be damaging to one’s personality. The first impact that television has is that it competes with other ways of human interaction such as Friends, Family, and School (Human Communication Research, 1985). It also has an influence with young people in helping them develop values and ideas from events happening around the world. It also has a hand in contributing to viewer’s attitudes and beliefs about themselves as well as socially, ethnically, and cultural backgrounds. Television has a visually interesting and highly interesting style that commands many human’s attention for several hours a day. The second impact television can have is providing...

Words: 526 - Pages: 3

Premium Essay

Television in America

...Television in America Liberty University English 101 Television in America Problems arise abundantly in almost every situation, and solutions are even scarcer. To find one great solution to a pressing problem of contemporary society is difficult, yet not impossible. Americans are plagued by the influences of television day in and day out. It is one of the main constants in many individuals lives, while grabbing the attention of families in ninety-eight percent of America’s homes and is kept on for an average of six and a half hours every day (Cheney 2). Perhaps there isn’t a problem so much in the fact that so many people have this mysterious box on for periods of time, but rather the problem lies in the way the viewer interprets the program that is being presented to them. How much control does the viewer really have over what programs they watch and when? How can a viewer monitor their viewing as well as their children’s in a manner that will benefit them both? And what is the solution for those who watch television for hours on end, giving up employment, schooling and other important duties? These answers are all generalized in that television effects almost every aspect of the lives of Americans. Television has become nearly unavoidable and American society is more affected by television than they realize. According to Nielsen Media Research, the average TV household in the United States now owns two sets, which are watched just over 30 hours every week by the typical...

Words: 1401 - Pages: 6

Premium Essay

History of Television

...THE HISTORY OF TELEVISION The television has become such an integral part of homes in the modern world that it is hard to imagine life without television. The boob tube, as television is also referred to, provides entertainment to people of all ages. Not just for entertainment value, but TV is also a valuable resource for advertising and different kinds of programming. The television as we see it and know it today was not always this way. Let’s take a brief look at the history of television and how it came into being. TIMELINE OF TV HISTORY Different experiments by various people, in the field of electricity and radio, led to the development of basic technologies and ideas that laid the foundation for the invention of television. In the late 1800s, Paul Gottlieb Nipkow, a student in Germany, developed the first ever mechanical module of television. He succeeded in sending images through wires with the help of a rotating metal disk. This technology was called the ‘electric telescope’ that had 18 lines of resolution. Around 1907, two separate inventors, A.A. Campbell-Swinton from England and Russian scientist Boris Rosing, used the cathode ray tube in addition to the mechanical scanner system, to create a new television system. From the experiments of Nipkow and Rosing, two types of television systems came into existence: mechanical television and electronic television. MECHANICAL TELEVISION HISTORY In 1923, an American inventor called Charles Jenkins used the...

Words: 4130 - Pages: 17