Premium Essay

Telling Tales

In: Social Issues

Submitted By keithjohnston0
Words 14898
Pages 60
Telling Tales: how to sell an electric car in a petrol market
The story of the G-Wiz

Keith Johnston, October 2011

Table of Contents

Gentlemen, start your motors P2 October 2011 P4 How it all started P5 A new approach to car retailing P9 Right people, right places P13 A remarkable community P16 Spreading the word P17 The power of storytelling P25 Accolades P28 Introducing the concept of Verbal Identity P31 Taking the high – and highly visible – ground P34 Polarising opinion P36 The bully in the playground P38 What the media said P42 G-Wiz customers have their say P50 The future P54 Appendix: A brief history of electric vehicles P57 The truth about electric vehicles: - The emissions debate P60 -Why we need electric vehicles P62 The people behind the brand P67 Final thoughts P70

“Keith has given us a unique insight into the creation of an iconic brand which became a household name in record time. What is particularly pleasing is that unlike some others, this was no accident or even timing bubble, it was very well thought through, planned and executed. Not many can claim to have earned a whole chapter in the future text books of their chosen profession. Keith Johnston, his backers and the whole G-Wiz team have done just that and a great deal more.” Iain Sanderson, founder and chairman, Lightning Electric car Company.

“GoinGreen redefined the concept of investing in a car. These guys have put their heart and soul into these cars. In everything they write and every interaction they have, their passion oozes out. It's a tough challenge to move several billion mindsets and get us thinking seriously about our combined impact on the world. Faced with a car market that is dominated by massive dinosaurs, who would have thought a few guys banding together with no marketing budget, a revolutionary approach to sales and a product that ignores everyone who says...

Similar Documents

Premium Essay

Folk Tales Southern Thailand

...8 SOUTHERN THAILAND FOLK TALES Foreword… It all started a few years ago in a discussion with our English Major Students. We were talking about regional differences; how perceptions of people differ. I explained how people in the north of England view the folks from London and the south, and vice-versa. “It’s the same here in Thailand” one bright student chimed, “the folks in Bangkok and the north think everyone down here in the south are stupid, ignorant and to be viewed with extreme suspicion. But we have a very rich cultural heritage” she went on to explain. “We have history and stories that have been passed from father to son, from mother to daughter, for centuries.” So, it was agreed, the students would mine the Southern Thai Culture for the myths and legends that go to make folk tales. These would be documented and translated into English. This was to be a useful extra-curricular activity in the student’s quest for better English usage and understanding. The project ‘grew like Topsy’ and before long we had plans afoot to publish a small book that could, with a bit of luck, help to narrow the cultural divide between north and south Thailand. And, of course, educate and amuse us poor, ignorant, foreigners! Together with my friend and former colleague, Ajarn Kevin Marshall, we agreed to edit the student’s submissions, bring the often-archaic language up-to-date and inject modern usage and idioms whilst retaining the spirit of the original. It was a big idea but one......

Words: 6614 - Pages: 27

Premium Essay

Tales of Woe

...Tales of Woe, Concord Bookshop Kathleen E. Haertel HCS587 September 23, 2013 Virginia Weatherston Tales of Woe, Concord Bookshop With today’s ever advancing technology, a company needs to have a competitive edge to make a profit, thus making change inevitable. The Concord bookshop was a small New England bookstore that were feeling the financial strains in today’s aggressive market, because of this the owners felt the need to restructure the company for it to remain a viable and profitable company .A new organizational model is necessary for a business to gain profit and survive in the market, Spector (2010) unfortunately there were some areas that were not handled correctly or effectively in the restructuring of the company that led to its failure. The first phase that failed was for the owners to come in and announce that changes were going to happen without notifying the employees of their areas of concern, this was the financial aspect of the company, the managers did state that “things are not so bad.” The owners response was very matter of fact that they wanted to move in another direction. One thing that may have helped in this phase would have been for the owners to have had meetings with the employees and discuss areas that the owners felt needed to be addressed; these long- term employees were blind-sided regarding as to what was to come. The second area......

Words: 415 - Pages: 2

Free Essay

The Miller: a Man with an Overwhelming Physique and Persona

...particular person and his faults. Well in Chaucer’s The Canterbury Tales that role is filled by the Miller. He is rude and disrespectful drunk who aggravates the rest of the pilgrims. Throughout Chaucer’s frame tell narrative, the Miller is never seen in a good light. He invokes crude humor into his tale which distinguishes it from all other tales. The Miller is a multifaceted character in this tale, who begets conflict on the pilgrimage to Canterbury. The Miller’s physical appearance deeply reflects his personality. His fiery red hair is much like his outlandish personality. Much like his hair, he is a very noticeable member of the pilgrimage, but unfortunately for all the wrong reasons. The Miller does not hold back in conversation and speaks his mind to the point of cruelty. He has a brawny physic that parallels to his intense and over-bearing persona. The Miller overwhelms conversations and stories told throughout the pilgrimage. He consistently interrupts others and takes advantage of those not willing to stand up to him. An obscene wart on his nose with red hairs protruding out of it, demonstrates the Miller’s human characteristic of annoyance. His wart was so repugnant that one could not stop staring at it. His personality has connection to this thought by the way that the Miller was so out there that one was forced to be aware of his presence. He is constantly harassing people by way of story telling, snotty comments, and theft. The Miller played the bagpipes......

Words: 1197 - Pages: 5

Free Essay

Fairytale, any tale reflects the social order and worldview of those who create it and makes a statement about their goals for telling it. The distinction between a fairy tale and another kind of story, however, lies in the cultural significance of the fairy tale as a form of folklore. In his essay “The Four Functions of Folklore,” William Bascom indicates that those functions are amusement, validation of culture, education, and enforcement of cultural mores; folklore is “a means of applying social pressure and exercising social control” (346). Fairy tales reflect society’s perception of itself and the desires of the portion of society in which the fairy tale originated. Many fairy tales reinforce stereotypes, as well, providing dire predictions of doom for straying from the prescribed path, particularly for personal gain. Zipes argues that, as folk tales moved from oral to literary at the end of the 17th century, they were appropriated: these “products of the imagination are set in a socio-economic context and are used ultimately to impose limitations on the imagination of the producers and receivers” (9). This presumes that there was a change in folk tales which resulted in their being used to perpetrate the value system of the upper class upon the peasantry. This seems like a very difficult assumption to prove, given that the majority of folk tales, in all their multiplicity of forms, reinforce long-standing cultural beliefs; additionally, Zipes implies that folk tales belong to...

Words: 294 - Pages: 2

Free Essay

Analysis Paper

...something to think about for the next paper. One of the best tools for revising for paragraph to paragraph organization is a reverse outline, which you can read about here: . The other thing to work on is making sure your main claim is as specific as possible, or at least as specific as the paper that follows. Most of your claims center around a child’s identification with the prince as a way of learning self-acceptance, and some specific information about that to clarify early on for a reader the kind of argument you are making about the tale will greatly help that reader follow the logic of your argument. Comments on draft: Tascha, you have a strong voice and some great analysis of PP here. You really seem to have taken to B’s approach, and are able to bring out the ways the tale could help reassure a child in ways that generate new insight about the tale. My main concern right now is that your organization is getting in the way of some of this analysis, particularly in the first half of your paper. I recommend in a marginal comment, but I’ll repeat it here, that instead of doing a plot summary and analysis simultaneously over the course of the paper, you begin with a simple plot summary and then organize the analysis in terms of ideas rather than narrative sequence. This will help you lead a reader through your ideas, and give you more flexibility to relate your different ideas to one another. The other thing that......

Words: 2504 - Pages: 11

Free Essay

Chaucer's "The Miller's Tale

...Chaucer's "The Miller's Tale" is a very humorous tale which accounts the story of a rich older carpenter who marries a much younger women only to be cuckolded and deemed crazy by his peers due to the trickery that he fell victim to at the hands of his wife’s younger lover. As told by Miller a drunkard this tale I believe utilizes multiple forms of humor to include crude and dark humor. And the lighter sides of the tale can be found in the slapstick way in which the carpenter’s wife’s male pursuers find themselves the victim of both physical and somewhat emotional pain as a result of their individual pursuits of a lawfully married woman. The crude aspects of Chaucer's tale can clearly be seen very shortly into the tale during Nicholas pursuit of the carpenter’s wife Alison and in the way in which Alison a seemingly very dainty woman shows her other pursuer Absalom that she is not interested. Nicholas’s initial pursuit of the carpenter’s wife in which Chaucer wrote Nicholas “caught her by the puss” (Chaucer 49-55) and the part in which Alison illustrates her lack of affection for Absalom by as Chaucer wrote tricking him into kissing her naked arse (Chaucer 49-55) are perfect examples of "The Miller's Tale" crude humor . I believe the humor in this crudeness lies in the way in which Chaucer describes the two brokers of these crude acts Nicholas and Alison prior to these acts. As Chaucer describes Nicholas a man learned in the arts, theorems, and various......

Words: 604 - Pages: 3

Premium Essay

Corruption of Catholic Church

...Miranda Coker Mrs. Ashley Coker English IV Honors 9 January 2015 The Corruption of the Medieval Catholic Church in The Canterbury Tales In the Fourteenth Century, the Catholic Church took over Ireland, England, and almost all of Europe. Through a number of Crusades, which spanned about two hundred years, the church acquired a great amount of wealth. As a result of this tremendous accumulation of wealth, as well as an over emphasis on lavish places of worship, cathedrals were built in all of the larger cities. However, the communities of the middle and lower class in society suffered from poverty, resulting in sickness and death (“Greed and Corruption in The Canterbury Tales” 1). Why sit back, turn a deaf ear, and watch the people suffer and die while spending a fortune on places of worship? This is most likely the reason why Geoffrey Chaucer portrays some characters in The Canterbury Tales, such as the Pardoner, Friar, and Monk, as being greedy and often hypocritical. The Pardoner is a perfect example of this corruption. His work in the church is to hear the confessions of wrong-doers and pardon them of their sins. As he travels, he confesses to using a particular tale to manipulate his audiences. The Pardoner explains that he pushes guilt into the people by telling them that greed is the root of all evil, in order to coax them into giving him offerings. These offerings go directly into his greedy hands. Hardly a man of God, he demonstrates or reveals his......

Words: 661 - Pages: 3

Premium Essay


...Canterbury Tales AUTHOR · Geoffrey Chaucer TYPE OF WORK · Poetry (two tales are in prose: the Tale of Melibee and the Parson’s Tale) GENRES · Narrative collection of poems; character portraits; parody; estates satire; romance; fabliau LANGUAGE · Middle English TIME AND PLACE WRITTEN · Around 1386–1395, England DATE OF FIRST PUBLICATION · Sometime in the early fifteenth century PUBLISHER · Originally circulated in hand-copied manuscripts NARRATOR · The primary narrator is an anonymous, naïve member of the pilgrimage, who is not described. The other pilgrims narrate most of the tales. POINT OF VIEW · In the General Prologue, the narrator speaks in the first person, describing each of the pilgrims as they appeared to him. Though narrated by different pilgrims, each of the tales is told from an omniscient third-person point of view, providing the reader with the thoughts as well as actions of the characters. TONE · The Canterbury Tales incorporates an impressive range of attitudes toward life and literature. The tales are by turns satirical, elevated, pious, earthy, bawdy, and comical. The reader should not accept the naïve narrator’s point of view as Chaucer’s. TENSE · Past SETTING (TIME) · The late fourteenth century, after 1381 SETTING (PLACE) · The Tabard Inn; the road to Canterbury PROTAGONISTS · Each individual tale has protagonists, but Chaucer’s plan is to make none of his storytellers superior to others; it is an equal company. In the Knight’s Tale, the......

Words: 25904 - Pages: 104

Premium Essay

The Effects of Fairy Tales in Early in Childhood

...Introduction Fairy tales come from all parts of the world. Many are similar in content, with the same under lying moral or message, but with different characters and situations. Fairy tales tell a lot about a culture and how it views the world. Folklore helps to define how a culture thinks and reacts, Fairy tales are an important part of that. Fairy tales and similar stories are an integral part of human tradition. Few stories have changed very little since there original telling, while many have grown more fanciful over time as they were elaborated on. Fairy tales have been around for millennia, and were originally handed from one generation to the next by storytelling. The oral tradition of storytelling allowed each teller to make adaptations that pertained to current conditions, or to add different morals depending on the audience. The most common fairy tales were not originally written for children. They were later adapted by different writers or edited to make them acceptable for the younger generations. In 1697 Charles Perrault wrote fairy tales intended to be presented at the court of Versailles, each story was followed by a verse with a moral (Fairy Tales). His work was published and includes modern classics like Cinderella and Sleeping Beauty. Fairy tales were originally told by women, and were often more inventive and nastier, then the tales first put into print. The title Fairy Tales first appeared in the Oxford dictionary in 1749. The term actually arose from...

Words: 304 - Pages: 2

Free Essay

Handmaids Tale- Page 39-40

...ENGH 201-009 A Handmaids Tale- page 39-40 In this passage, Atwood explains how Offred is sitting in her room (as per usual) and thinking about her former life. Offred explains that she has forgotten a large portion of time, which she believes to be faulted by the government. It is also explained that the authorities had forced her to either take a pill, or have some sort of injection, which acted as a catalyst for her not remembering certain portions of her life. In her state of reminiscing about all these memories, Offred is reminded when the authorities told her that she was unfit to look after her daughter. As this shocked Offred with a numb feeling of failure, Offred also remembers the authorities showing her a picture of her daughter wearing a white dress, holding the hand of a strange woman. As Offred recounts these memories, she imagines that she is telling her story to someone, telling that “someone” things that cannot be written down because writing is forbidden in this authoritarian society. I believe that Atwood uses this passage because she is trying to have us as readers be made aware that Offred is a prisoner of her own memories. In fact, often in this novel, the reader see’s Offred drift off in her room and drown herself in these states of reminiscing about certain memories as well as dreaming about how life could and should be. Offred longs and yearns to tell a story and explains that someone else is hearing the story she is telling. Offred seems to be......

Words: 770 - Pages: 4

Free Essay

Chapter 6 Children's Literature Outine

...folklorists, anthropologists, and psychologists. • Folktales are also of special interest to scholars of narrative theory because of the way the tales are honed by many generations of telling; only the most important elements of the story survive. The Value of Folk Literature for Children • When Jacob and Wilhelm Grimm published the first volume of their Household Stories in 1812, they did not intend it for children. • Originally folklore was the literature of the people; stories were told to young and old alike. • Traditional literature is a rightful part of a child’s literature heritage and lays the groundwork for understanding all literature. Folktales • Folktales have been defined as “all forms of narrative, written or oral, which have come to be handed down through the years.” • Questions often arise about which of the available print versions of a tale is the “correct” or authentic text. Types of Folktales • There will be features of these stories that are unique to each culture, but children will also find particular aspects of plot or characterization that occur across cultures. • Probably the favorite folktales of young children are beast tales in which animal’s act and talk like human beings. • Surprisingly, there are a few realistic tales included in folklore. The story in Marcia Brown’s Dick Whittington and His Cat could have happened; in...

Words: 1828 - Pages: 8

Premium Essay

The Knight Tale

...The Knight's Tale The Knight’s Tale (I) The Knight begins his tale with the story of Theseus, a prince, who married Hippolyta, the queen of Scythia, and brought her and her sister, Emelye, back to Athens with him after conquering her kingdom of Amazons. When Theseus returned home victorious, he became aware of a company of women clad in black who knelt at the side of the highway, shrieking. The oldest of the women asked Theseus for pity. She told him that she was once the wife of King Cappaneus who was destroyed at Thebes, and that all of the other women lost their husbands. Creon, the lord of the town, had simply tossed the dead bodies of the soldiers in a single pile and refused to burn or bury them. Theseus swore vengeance upon Creon, and immediately ordered his armies toward Thebes. Theseus vanquished Creon, and when the soldiers were disposing of the bodies they found two young knights, Arcite and Palamon, two royal cousins, not quite dead. Theseus ordered that they be imprisoned in Athens for life. They passed their time imprisoned in a tower in Athens until they saw Emelye in a nearby garden. Both fell immediately in love with her. Palamon compared her to Venus, and prayed escape from the prison; similarly, Arcite claimed that he would rather be dead than not have Emelye. The two fight over her, each calling the other a traitor. This happened on a day in which Pirithous, a prince and childhood friend of Theseus, had come to Athens. Pirithous had known Arcite at......

Words: 1689 - Pages: 7

Premium Essay

The Bardic Tradition and How It Affects the Content and Nature of Contemporary Arts Practices

...some examples of work and describing in more detail the process and influence of the Bardic Tradition on contemporary arts practices and how this is narrated and interpreted today. The examples of work that this essay will look at are The Brothers Grimm and Fairy tales, Pantomime and how stories are told through re-enactment and Paula Rego’s art exhibition of 30 Rhymes and Tales. With these examples we will explore how the Bardic Tradition has stood the change of time and progression of technology and aims to achieve to show if and where it still exists and is relevant in today’s society. The routes of the Bardic Tradition travel back to Stonehenge and the Bronze Age originating in middle England, Ireland and Wales. Bardic Tradition is a Celtic culture which incorporates Gaelic tradition and is an oral tradition of preserving and sharing culture and histories. Amy Wright P11248462 “The earliest historical records of it were made by the Romans who invaded Britain just over 2000 years ago, but the British Celtic culture which they describe, and within which the Bards assumed great importance, was at that time already ancient”. (Skea, 1994, P1). Bardic traditions embrace such things as Fairy Tales, Folklore, and Fantasy worlds. Great story tellers of...

Words: 1750 - Pages: 7

Free Essay

No File

...Canterbury Tales Webquest Today you are going to research background information about Geoffrey Chaucer and The Canterbury Tales. Anything not completed in class should be finished for HW. - Use the links to answer the questions listed below. - Please PARAPHRASE your answers rather than copying and pasting information. You may type your answers directly into the document and print when finished. 1. Geoffrey Chaucer 1. What kind of writer was he? He is a realistic writer. 2. What were the years of his birth and death? Born 1340/44, died 1400. 3. Where was he from? London, England 4. What was his “masterpiece”? The Canterbury Tales 2. What is a pilgrimage? (You should already know this from our vocab. quiz.) A pilgrimage is a journey or search of moral or spiritual significance. Typically, it is a journey to a shrine or other location of importance to a person's beliefs and faith, although sometimes it can be a metaphorical journey in to someone's own beliefs. 3. Define prologue. The preface or introduction to a literary work. (or other dictionary site) 4. Where is Canterbury? Canterbury is located in Kent county, south-east of London. It is home to the Caterbury cathedral, the burial site of King Henry IV. What......

Words: 1953 - Pages: 8

Free Essay

Psychology in Fairy Tales

...Title: Varying Interpretation of Fairy Tales in real life and The effects when introduced early in childhood. Justin L. Soriano Vincennes University Abstract This paper explores published articles that report studies done from research conducted upon observation of young children by Bettelheim (The uses of enchantment, 1976). The articles however vary in their definitions today. Bettelheim suggested that fairy tales have an emotional and symbolic importance especially those traditional stories that included abandonment, death, injuries and evil witches. These tales allowed children to cope up with their fears and understand moral values in their own terms. This paper also examines how preferred relationship traits are created based on stories like Cinderella or Snow White and how it affects us in choosing an ideal suitable partner. Varying Interpretation of Fairy Tales in real life and The effects when introduced early in childhood. Everybody as children has been read or told a version of “ Cinderella” at one point in their lives. They were recited to us by out parents and grandparents, aunts and uncle, older siblings or other relatives and of course our dear teachers at school when we were young. We can’t help but feel enthralled as our imaginations transport us to the enchanted time and place. But what really draws us to be so interested in fairy tale stories like these? How does these stories affect us or the children exposed to it in the long run as we...

Words: 2008 - Pages: 9