The importance of marketing knowledge in the efficient functioning of an organisation can never be underestimated or ignored under any circumstances. It is essential to understand the intricacies and complexities of the environment surrounding any organisation, since they manage to impact the working performance and eventual position of the said organisation in the overall marketing context in a detailed manner. The analysis of the overall marketing environment of a selected organisation, Telstra, has been conducted in the following sections. The analytical tools included in the study include SWOT, which provides a relevant insight into the current position of the reviewed organisation. Furthermore, the analysis regarding its marketing mix and the strategies (whether long-term or short-term) have been discussed and detailed in an intricate manner. Herein, this study is about the marketing analysis of the current marketing position and condition of Telstra, with a specific focus on the …show more content…
These factors have a significant impact on the marketing condition of a company such as Telstra, since the organisational condition and performances are dependent on the same. The condition of the internal factors such as the employees and the internal stakeholders is a matter of immense care and consideration on the part of the companies in question, with Telstra being no exception to the rule. Being a telecommunications and media company (one of the largest of its kind in Australia) it has to take the condition of its employees and the performances generated by them very seriously. The strict discipline that the company in question has enforced on its employees (without initiating excessive stress and panic among the workers in question) has resulted in the employees doing their best in their allocated jobs (Earl, Friesen & Shadforth,