...Preparing Your Marketing Plan Disclaimer The information contained herein is for the sole purpose of information, guidance and education which was extracted and compiled from various sources. This template represents guidelines and SME Corporation Malaysia reserves the right to modify this template, amend or terminate the information published at any time without notice. While every effort has been made to ensure the accuracy of information presented as factual, however error or omission may still exist. The information, whether policies, procedures, samples, examples or guidelines is not guaranteed for accuracy and legality. Please seek legal advice to make certain your legal interpretation and decisions are correct. SME Corporation Malaysia is not responsible for errors, omissions or damages of any kind resulting from the use of the information contained herein. If you need further information, assistance or reference about SME or microfinance issues or in completing this business plan, please contact us at 1 300 88 1801 or the One Referral Centre or send us an email at info@smecorp.gov.my. [Place your business logo here] [Business Name] Marketing Plan Date prepared: [Date prepared] Prepared by : [Your Name] [Your Title] [Business Name] [Business Address] Table of Contents 1. Executive...
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...Marketing Plan Template Summary of marketing plan (Goals of the marketing plan, how it supports your overall business plan; objectives--support the goals, action steps and daily activities to implement the plan.): Product Overview (brief description of compost product, marketing goals, such as sales goals): Customer Analysis - Target Market – Who are our customers? We will be selling primarily to: ● Direct market retail customers ● Garden centers/other retailers ● Nurseries/Silviculture ● Erosion control ● Agricultural applications ● Sod production ● Turf grass ● Public Works ● Construction sites ● Top soil producers ● Golf courses ● Greenhouse growers ● Landscapers/lawn care ● Other: We will be targeting customers by: Product line: Geographic area (which areas? Distance from operation?): Demographics (e.g., Home ownership? Other?) Psycographic (local, farm produced): Sales (Target sales of___): Other?: Needs/Preferences of customers: Competition Analysis – Who are our competitors? Company Contact Information Types of products/ Characteristics How Packaged Service/delivery options Price range Market forecast (market needs analysis)—how competitive is the market? What are the market and industry trends?: Situation Analysis: Utilize the SWOT analysis to list your company’s strengths, weaknesses, opportunities, and threats (location, resources...
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...Company G Wireless Charging Line 1-Year Marketing Plan Student Name: Student ID: Date: April 11, 2016 Student Mentor Name: Table of Contents Introduction 3 Product Description and Classification 4 Product Support of Mission Statement……………………………………………………………………………………………….…..4 Consumer Product Classification 4 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s Five Forces Model 5 SWOT Analysis 7 Strengths and Core Competencies 7 Weaknesses 8. Opportunities 8. Threats 9. Market Objectives 10 Product Objective 10 Price Objective 10 Place Objective 10 Promotion Objective 10 Marketing Strategies and Implementation 10 Product Strategies 11 Price Strategies 11 Place Strategies 11 Promotion Strategies 11 Explanation of Strategies………………………..……………………………………………………………………………………………11 Implementation Plan 12. Product Tactics 13 Price Tactics 13 Place Tactics 13 Promotion Tactics 13 Monitoring Procedures 14 Introduction Company G is a highly regarded well-established firm in the electronics market. We have been in the small appliance market for many years and given our name brand reputation combined with our expertise in manufacturing operations we have decided to enter the cell phone accessory market via the G Wireless Charging Pads array of products. Company G is initially entering into the business of producing, marketing and introducing its G Wireless Charging Pads to the US market. The G Wireless Charging Pad...
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...Marketing Strategy Template Research Team A HCS/490 March 14, 2014 Erika Johnson Marketing Strategy Template Research How do companies, facilities, or businesses promote and advertise? They use Marketing strategies. A marketing strategy is organization's plan that combines all of its marketing goals into one comprehensive plan. There are so many varieties of marketing and communication strategies available that are used within the industry to promote business. Marketing Strategies are used to streamlines product development, help determine optimal prices, increase company sales, and establishes effective distribution amongst the company. Within this short essay it will include the two marketing strategy templates as well as the communication, the components that make up a strategy plan, appropriate marketing use of the templates, and the similarities/differences of the marketing and communication strategy templates 2 Marketing Strategy Templates and 2 Communication When considering marketing and communication plans, it is important to remember that all plans are similar in nature. They produce a written document that will guide the organization towards a goal. Having the plan in writing allows people from different areas within the organization to understand the collective goal. Two specific plans that will be reviewed are a Dental Marketing Plan and a Pharmacy Marketing Plan. Both are similar but targeted at different areas of health care...
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...Business Plan Prepared By: Table of Contents 1. Business Overview 1 2. Products/Services 1 3. Market Analysis 2 4. Competition 2 5. Marketing Strategy 3 6. Business Structure & Management 3 7. Finances 4 8. Action Plan 5 9. Appendices 6 1. Business Overview Include in your overview: • what your business does, your products or services • how long you have been operating • the industry you’re in • point of difference over your competitors—such as different location, cheaper price or better service—and key benefits to your consumers • where the business will be in two-to-five years and how this will be achieved, e.g. your position financially and in the market place (you may need to complete this after you’ve worked through the other sections) Get help about defining your business Type your overview here. 2. Products/Services Describe what you are going to offer your customers, including: • exactly what you are going to sell or provide and how it will be produced • branding and packaging (where applicable) • ongoing product or service development • your product/service’s features and how they compare to major competitors • the price and how you have determined it (by considering production costs, labour and other overheads) • any dealings with supplier/s Tip Get information about defining your product Type your products/services here. 3. Market Analysis Research your market and industry. Consider...
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...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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...Pull together an effective business plan | | If your business is all in your head, it's hard to convince lenders, investors and shareholders that you have a credible company and that you'll use their funding well. And that's precisely where a business plan comes in. This highly recognized management tool is basically a written document that describes who you are, what you plan to achieve, how you plan to overcome the risks involved and provide the returns anticipated. Often people think of business plans are limited to starting up new companies or applying for business loans. However, they are also essential to running a business with a clear, well-documented plan. Make it thorough but keep it simple Many entrepreneurs may see putting a business plan together as a daunting task involving hundreds of pages. However, in reality, it should be a concise and structured document that gives readers everything they need to assess your company's project. There's no one guaranteed formula for writing an effective business plan. However, in general you have to show that you're committed to your venture and that you have the expertise, skills and self-confidence necessary to make it all happen. Here's the core content that you should consider. Your business proposal. Include a description of exactly what you're proposing. Ask yourself: who your customer is, what business are you in exactly, what do you sell, and what are your plans for growth? Your unique selling point. Address how your...
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...Writing business plans and marketing strategy can be simple. See the free business plan and marketing plan sample/template. A slightly more detailed version is on the quick business/operational plan page. Business planning might appear very complex but in essence its common sense, and begins with some very simple business start-up principles. To explore personal direction and change (for example for early planning of self-employment or new business start-up) see the passion-to-profit exercise and template on the teambuilding exercises page. Planning a new business or business project must at some stage address a few financial details, and challenges and opportunities relating to modern technology, the internet, websites, etc. However the techniques of how to write strategic business plans (or a strategic marketing plan) remain basically straight-forward. Business planning and marketing strategy are mostly common-sense and logic, based on cause and effect. Here are tips, examples, techniques, tools and a process for writing a marketing strategy, business and sales plans, to produce effective results. This free online guide explains how to put together a marketing strategy, basic business plan, and a sales plan, including free templates and examples, such as the Ansoff and Boston matrix tools. New pages are being added soon on advertising, sales promotion, PR (public relations) and press releases, sales enquiry lead generation, advertising copy-writing, internet...
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...Restaurant Business Plan - Blue Note Café University Name: Confidentiality Statement This documents and the provided information in it are strictly confidential and is addressed to a specific personal with an understanding that the addressed personal will adhere to the confidentiality clause and will not disclose or distribute any part of this plan to third parties without the prior written permission of the author. Information includes any data, reports, schedules, or attachments that may be contained in or referred to in this document. Executive Summary Blue Note Café is a single-unit, medium-sized restaurant. We focus on natural food and avoid use of inorganic ingredients and provide creative services. The restaurant will be located in New York. Financial success is most important for us but high-quality of service and customer satisfaction is highest on the priority list of Blue Note Café. Business Plan Business plan of Blue Note Café is divided into three sections: i. Mission ii. Objectives iii. Business Concept Mission Blue Note Café is a blend of traditional-modern trend and a hygienic place to eat with a combination an intriguing comforting atmosphere with excellent and interesting food that is also very good for the people who mostly like home cooked food. It will be a rewarding place for employees, which is reflected in their service delivery. Objectives 1. Generate Sales of 100%+70% for an investment of $1000 dollars per month...
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...Development and Implementation of Business Marketing Plan for success Amid an increasingly turbulent and competitive business environment, strategic marketing planning is typically referred to as the management discipline which enables the firm to improve its competitiveness by becoming more responsive and adaptable to changing market conditions. This research paper provides an understanding of how all the key principals can be applied in the smaller business, in the form of practical framework for plan development. Most literature on a marketing plan begin with how to generate a marketing plan. One has to market a product or service that a customer wants. The product or service will work to avoid any legal repercussion. Make sure that research and development has been performed before a company starts the marketing campaign. Determine why your core customers buy your service and product instead of what they purchase can be valuable information into your marketing plan. The end result of any purchasing activity will be the choice to purchase a product or service. Once this information has been determined, core customers will start to filter the process they take into consideration for their sacrifices to include time, money, knowledge, and affinity. Note that comprehending the customers filtering process and their resources can be very helpful information to a marketing opportunity. Introduction When developing a Marketing Plan, one has to market a product or service...
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...Write a marketing plan |Version no and date | | Business details |Name of business owner | | |Name of business | | |Business address | | |Post code | |Telephone | | |Home address | | |Post code | |Home telephone | | |Date business commenced | | |Legal status | ...
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...https://www.jobdescriptions.com/content/complet1.asp Marketing Manager |OLEC CORP. | |Job Description | | | | | |Job Title: | | | |Marketing Manager | | | |Department: | | | |Marketing ...
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...MARKETING PLANNING PLANNING A marketing plan ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When you are writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements: • Analysis of your current market • Your business objectives • Key strategies • Steps to achieving your objectives • Proposed budget • Timing. REGULAR REVIEW Marketing planning is an ongoing business activity. As your business, changes many of the strategies in your plan will need to evolve to ensure your business is still heading in the right direction. Having your plan up to date can keep you focused on where you are heading and ensure you are ready when you need it again. Before you complete your marketing plan Before you complete your business plan and start using it, consider the following: 1. Create/update your business plan - Establishing your business plan first will give you a greater understanding of how your business works. It can also help ensure your marketing strategies are in harmony with your overall business strategies and goals. 2. Do your research - You will need to make quite a few decisions about your business including structure, marketing strategies and finances before you...
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...Business Plan Summary Template for Chicago City Treasurer’s Business Plan Competition • All submissions must be made via the portal. • The online portal will allow each question to be answered with a certain number of characters or less (each question lists the number you have; the limit includes the spaces between your words). The approximate length of the total text is 2 and 1/2 pages using Arial 10 pt font. We recommend you type your answers in a word processor and use the character count to adjust for space limits. • All information must be submitted to the portal by 5:00 pm on Monday, June 23, 2014 |1) Description of Business (Describe your business or business concept, including a description of your product(s) or service(s), how the | |product will be made or services performed, what makes it unique, and the need it fills in the marketplace.) (2000 characters-with spaces-or | |less) | | | |2) Market (Describe the target market for your product/service including market size and potential. Include an assessment of the competition.) | |(2000 characters-with spaces-or less) ...
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...Anhui Management Development Centre/ Anhui Economic Management Cadre’s Institute BTEC Center Program: HND in Business Unit Title: Marketing Planning Unit No: 19 Assignment Title: Case Study for Marketing Planning Assignment No.: 1901 Issue Date: March 16, 2015 Submission Deadline: April 30, 2015 Assessor/Tutor: Dai Chun Internal Verifier: Qiao Hui Student: Student’s Reg. No: NOTES TO STUDENTS • Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted. • Ensure that you give yourself enough time to complete the assignment by the due date. • Do not leave things such as printing to the last minute – excuses of this nature will not be accepted for failure to hand-in the work on time. • You must take responsibility for managing your own time effectively. • If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension. • Failure to achieve a PASS grade will results in a REFERRAL grade being given. • Take great care that if you use other people’s work or ideas in your assignment, you properly reference them in your text and any bibliography. • When you refer to the work of other authors in your assignment, you must practice citation by following Harvard System for Referencing. • If you are caught plagiarizing, you could have your grade reduced to zero, or...
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