...Prince Sports is an original sports equipment retailer that offers many different products for tennis, squash, racquetball, badminton and paddle tennis. The companies’ tennis products consist of more than 150 racquets, 50 footwear models and 50 tennis strings, as well as bags apparel and other accessories. Prince Sports focuses on continuing to meet the needs of athletes of all levels and ages. There are many methods of marketing to various demographics and cultures with many contrasting variables that contributes to the increase or decrease in resulting sales. The key players involved in Prince Sports are Linda Glassel the vice president of sports marketing and brand image, Nick Skally the senior marketing manager and Tyler Herring global business director for performance of tennis racquets. The major challenges that Prince Sports is experiencing are trying to stay ahead of the curve in this fast passed changing marketing world. The 21st century delivers with it many changes to marketing strategies for businesses. Cultural changes and demographic shifts have led to a higher health consciousness; this then spurs widespread interest in many various sports such as tennis. For this company, technological and social trends have built new outlets for marketing such as online advertisements, social media and e-commerce. Outlets such as social media and new devices such as tablets, smartphones and other portable computers have led to a higher connection among users; therefore this...
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...lue johnson M-300 Video Case 9: Date: 04/12/2011 Synopsis The Video Case on Prince Sports, Inc.: Tennis Racquets for Every Segment is based on the fact that how the world is changing and how social marketing and social media has helped Prince Sports to reach younger consumers. Prince Sports sells racquets for tennis, badminton and squash along with footwear, bags, tennis balls, apparel and other accessories. Prince Sports is benefiting from the trend of increased tennis participation and it focuses on meeting the needs of all levels of tennis player. Prince Sports understand that all players have a different level of skills and abilities so it markets its products in three different segments which include the performance line, recreational line and junior line. Prince Sports solved a contradiction between racquet speed and sweet spot by implementing the O3 technology; however it faces some complexities in converting technology into a racquet with physical features that satisfy players’ needs. Prince Sports has its distribution channels in terms of mass merchants like Target and Walmart, sporting goods chains and specialty tennis shops. Prince focuses on advertising its products at the distribution channels, online marketing and also invests in teaching pro program to help consumers understand the product information. Prince also sponsors more than 100 professional tennis players to promote its products. Questions 1. In the 21st century what trends in the environmental forces...
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...this machine. Playing Table Tennis with this machine is an incredible workout that strengthens your cardiovascular system, increases muscular endurance and improves muscle tone. And, it's terrific for developing quick reflexes, hand/eye coordination and balance. 8. You Can Play Anytime—Play Til you Drop! No Table Tennis partner? No problem! This machine is ready to go at a moment's notice. And premium models offer ball capture and recycling for non-stop Table Tennis action, with or without a partner. 7. It's the Secret Weapon to Becoming the Best! Whether you want to become a table tennis champion or simply beat your friends, this machine is your secret training weapon. With features such as spin and shot selection, this machine sharpens your table tennis skills fast. Do what the champs do— train with this machine! 6. It's a Great Tool for Mind and Body Rehabilitation! Table Tennis is one of the best activities for improving hand-eye coordination. And, the sport is proven to reactivate the brain-to-muscle pathways. This machine's adjustable settings incorporate well within varying stages of a rehab program, with the option for more challenging workouts the stronger you get. 5. It's Super Easy and Affordable! This machine is user-friendly. You can set it up and be playing in less than five minutes. That's why this machine is the best selling table tennis robot in the world! 4. It's a Lifetime Sport That Can Be Played at Any Age! Table Tennis is...
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...Hit Very Hard and How They’ve changed tennis” discusses how women have changed the game of tennis. Its a sport that is not the most talked about but a sport where hard work beats talent. In this article Kimmelman explains how women have improved themselves over the years and how that change has affected the sport of tennis. Venus and Serena ultimately set the high expectation point for any female athlete playing tennis. They are the michael jordan of basketball, the babe ruth of baseball. They are the ones that many people emphasize. These 2 girls prepared themselves with vigorous training and practice to become where they are at today.Such as lifting doing speed drills and agility. Now many young tennis players are doing the same so one day they could be the one who everyone looks up to. To be the best you have to do what others don’t they say. This means preparing yourself and your body for doing beyond and extra of what is expected. It comes down to how bad you want it. In today's women tennis women have never hit harder not only because of improved equipment, cause of the improvement of training and preparation for the game. “For example Venus and Serena who are both athletically fit have defined the game around power.” I a personally agree with this statement. These two woman are phenomenal. They are both tall with great reach serena standing at 5’9 and venus at 6’1. On top of that they hit the the ball harder than any women in tennis and maybe even some men. They have been...
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...Women in Sports Gender roles can be defined as a certain set of behaviors that are considered normal for a person based upon their sex. The male is viewed as independent, strong, and non-emotional, while the female is viewed as dependent, sensitive, and emotional. This concept brings upon the question of whether females can do things that are generally male specific and vise versa. In today’s society the female athletics are becoming very popular. New rules and regulations require colleges to have an equal female sport for every male sport that is offered. For example, if a college has a baseball team, then it is required to have a softball team. We are now seeing female athletes excel in sports like never before. Some females are now dominating their sport, like Serena Williams, a professional tennis player, and Ronda Rousey, a professional UFC fighter. These athletes make many question if they would be able to compete against male athletes of the same sport. Although female athletes are skillful, they cannot compete with male athletes in competitive sports. (Hockenbury & Hockenbury 2014). Today’s society would agree that female athletes cannot compete with male athletes in most circumstances. In major sports like baseball, basketball, football, hockey, and tennis the female athlete has not broken the gender barrier. This is because the male athlete is physically stronger than the female; we can look at tennis statistics to prove this statement. In 2012, Samuel Groth...
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...Have you ever thought about the sport that can teach you the most important points of your life? Actually, many people are not interested in sports, or they just like to watch soccer. But people should be interested in any other sport because it can teach something to shape their life. Besides, they can reach their dream. For example, I started to watch tennis a few years ago, and I learnt some tips to achieve my purpose. I took some tennis players as a role model, and I adapted their techniques as a purpose. In this way, I learnt how I can concentrate to do something, and I have to follow my goals. It taught me how I can concentrate to do something. First of all, when I started to watch tennis, players’ concentration affected me because they seemed very concentrated. I taught that how they can do it, and I understood it by the time. They always feel isolated during the tennis match. Actually, there are a lot of people, but they are very quiet. So tennis players can feel alone during the match. Second they always find a good point in their games, and they usually start with a movie that they can do best. Nevertheless, each player has a good technique to win the match. Moreover, they always play from easy to difficult because they want to make sure their games. Therefore, I decided to use their techniques in my life. When I have an exam, I always try to feel isolated and alone to concentrate. Also, I usually start with a question that I can do best, and I continue from easy to difficult...
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...Tennis Several thousand years ago, the game of tennis was created. It was invented by European monks to be played during religious ceremonies for entertainment. At first the ball was hit with the hand, but soon after an adaptive handle was created to hit the ball. The modern game of tennis was originated in the 19th century. The word "tennis" came from the Old French term tenez, meaning hold, receive, or take. The game was popular in England and France, where it was also commonly played inside, where the ball was hit against a wall. Henry VIII of England was a big fan of this indoor game, which is now known as real tennis. During the 18th century and early 19th century real tennis declined, and new racket sports emerged. In 1873, a similar game called sticky was created by army majors who played the game for entertainment at garden parties. This game was played only outside. Sticky is the game in which modern tennis evolved to. In 1877, the first and oldest sticky (now tennis) championship was created: the Wimbledon Championships. The competition sparked debate about what the exact rules should be. In America in 1874 Mary Outerbridge met the majors who created sticky. She laid out a tennis court at the Staten Island Cricket Club in New Brighton Staten Island, New York. In 1880, the first American National tournament was played there. At the tournament both double and single games were played. In 1881, the first US Open was played. Around this time the French Open and the...
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...Amber Johns Beginner Tennis 2pm September 7, 2011 The Evolution of the Gentlemen’s Sport Tennis is a game that has been played and enjoyed for many years. Through a few renovations, from its name to how the courts are shaped, tennis remains a sport not just about skill but strategy as well. Tennis was invented around the 12th century by European monks looking for amusement during religious ceremonies. Since that time tennis has spread across the world and incorporated new techniques to how the game is played. First called jeu de paume, meaning game of the hand in French, tennis was originally played without a racquet just the players hands and a wooden ball. The sport then went on to adopt a leather ball and glove. Realizing that using ones hands wasn’t the best method, the racquet became a part of the game along with the ball that is used today. Before spreading across the world, tennis was being played in France by royal families. The royal families would refer to the game as royal or real tennis getting the word “tennis” from the French term tenez, meaning play. The players would shout this expression, tenez, before matches to signal the beginning of the game. The rules of tennis were much different then compared to how they are today, this is thanks to Major Walter C. Wingfield and the All England Club. In 1874, Major Walter C. Wingfield patented the rights to the rules and equipment in tennis. During this year the first tennis courts were introduced in the U.S...
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...Prince Sports: Challenges in The Marketing Environment Brittany Pimpinella Empire State College Abstract Prince Global Sports started out as an unintentional creation of an oversized tennis racquet that Howard Head created all because the thought of simply larger tennis racquet because the game of tennis was too complex to him. His creation launched a money making company later to be known as Prince Sports INC. This company had grown so much they expanded into the footwear, tennis gear, running gear, accessories, sports bags and many more products that had competitors leaving the market. Prince had learned that creating items and selling them wasn't as easy as it was thought out to be, the constant struggle of needing newer product, better marketing skills, and finding loyal consumers were all challenges he faced. Luckily, Prince’s marketing team was able to reach out to the right consumers that had that annual making 64 million in revenue, but only for so long. Prince Sports: Challenges in The Marketing Environment All type of businesses face unique challenges. It is almost impossible to start launch a business correctly without time, effort, and dedication. A business is not built in a day neither is the workers nor product. Most business owners just have the desire to own a business not the drive to do so. They must find a way to start their business off right, by gathering their thoughts. Buying a franchise, an existing business, or looking to others for...
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...Sport in England 1. Introduction 3 2. History of Sport in England 3 2.1. Development of Sport in England 3 2.2. Traditions 3 2.2.1. The Royal Shrovetide Football 3 2.2.2. Cooper's Hill Cheese-Rolling and Wake 3 2.2.3. The Boat Race 3 3. Pub Sports 3 3.1. History 3 3.2. Bowls 3 3.3. Skittles 3 3.4. Darts 3 3.5. Cue Sports 3 3.5.1. History 3 3.5.2. 8-Ball 3 3.5.3. Snooker 3 4. England and the Olympic Games 3 4.1. Olympic Triumphs of England/ Great Britain 3 4.2. Olympic Games on English Ground 3 4.2.1. 1908 Summer Olympics in London 3 4.2.2. 1948 Summer Olympics in London 3 4.2.3. London 2012 3 5. Golf 3 5.1. History 3 5.2. Famous English Golf Players 3 5.3. Golf in England Today 3 6. Tennis 3 6.1. History 3 6.2. Great English Tennis Players 3 6.3. Tennis in the English Society Today 3 7. Cricket 3 7.1. History of Cricket 3 7.2. Rules 3 7.3. Cricket Idols 3 8. Rugby 3 8.1. History 3 8.2. The Six Nation Championship 3 8.3. Rugby in England Today 3 9. Football 3 9.1. History 3 9.2. English Football Today 3 9.3. Famous English Football Stadiums 3 9.4. Famous English Football Players 3 9.4.1. Sir Bobby Charlton 3 9.4.2. Sir Geoff Hurst 3 9.4.3. Heroes in the Recent Past 3 10. Conclusion 3 11. References 3 1. Introduction The following paper deals with sport in England. Because of the wide range of this topic, this paper will just go into some interesting subjects of English sport....
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...Marketing Mix Sports Palace is a profitable organization which we must continue to devote a portion of our budget to promotion to continue to ensure broad participation in the sporting program that we offer. Strong participation also means that Sports Palace can offer sporting programs to all skill levels, ensuring that anyone who wants to participate can participate. Sports Palace marketing mix consists of a pricing strategy that advance participation while sufficiently funding operations and an advertising/promotion strategy that ensures continued participation in our program and products. Product Marketing As a reseller of name-brand products, we have very little control over how our customers view the product. We do, however, have control over the customer environment and the way we display our products. It is much more complicated for us, because every consumer has different buying patterns. The product is geared towards the demands of today’s active and busy tennis player and beginners. Many tennis participants would practice more or spend more on lessons if they had the available time to devote to it and will be fun while learning. With leisure time at a premium most tennis participants seldom take lessons and many don't practice at all. The primary obstacles are time, work and available daylight. This forces most tennis participants to proceed on weekends when courts and practice facilities are most crowded. In addition, inclement weather sometimes forces tennis participants...
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...Sharapova in Tennis at an early age. Her parents moved to the United States when Maria was eight to seek ‘world-class coaching’. In the U.S Sharapova attended a top tennis academy and was able to hone her skill to where she started getting noticed as a tennis prodigy. She put her first mark in tennis as a thirteen year old when she won The Girls 16-and-under Eddie Herr Championship. 2. From the case how does the Business of Sports impact players’ careers (outside their sports activities)? Establishing a brand is key in any athletes career, in the case of Maria Sharapova she had ‘team sharapova’ that helped her build her brand. Like in Sharapova’s talent and winning are at the forefront of it all, without it it is impossible to build a power brand. Maria had all the talent in the world and winning the 2004 Wimbledon she exploded as tennis superstar on the court but also off the court as Max Eisenbud said “my phone did not stop ringing”. An athlete takes that winning image and sales it to corporations as the perfect person to the face of their brand. Athletes apart from their winning on the court, they have endorsements, licensing deals and merchandising the players earn huge amounts of money in the business of sports. Every endorsement is carefully chosen to fit and build an athlete’s power brand and that image that is built is what companies invest on when they sign an athlete to sale their brand. 3. The case spends several pages on the Tennis sector of Sports. Summarize...
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...Booo! You're a women you can’t play tennis in the championship in the men's division. Billie Jean King said with determination women’s should have rights to play sports in any division no matter what their gender is and make the same money as the men’s do. The crowd goes quiet, King walks to the tennis court, and faces off a man, she serves the ball, Game Over! Says the referee the winner is Billie Jean King! The crowd goes wild with confusion now everyone started thinking about “If women can really play sports and make the same or more money than men do.” Billie Jean King was an important person in sports and women society, she changed how people looked at women's in sports and daily life, but mostly sports. She was determined to let women...
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...the same. This is because it is a process that seeks to attract customers and retain them. It also seeks to deliver the products as and when required by the market. This study seeks to establish how several factors affect the ideals of marketing. One of them is the consumer motivation followed by the market perceptions of a given product. Emotional drivers also play a significant role in the determination of a given marketing campaign. The study will look at the sport clothing market and will seek to analyze it along the factors mentioned above. Introduction The increased emphasis on physical fitness from many quarters has led to a significant uptake of sports and games by people from all walks of life. Traditionally, sports used to be viewed as activities reserved for a few. However, there has been a major shift where sports are being taken up for both professional and leisure purposes. The growth of the sports bodies such as FIFA and the Olympics has also led to a significant increase in the interest of sports from people. Doctors and other health professionals have been on the front line of calling upon people to practice healthy living and avoid instances of using medicine where not necessary. It is in this regard that many companies have been...
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...Prince Sports is an innovative sports equipment retailer that offers many different products for tennis, squash, badminton, racquetball, and paddle tennis. Their tennis products alone consist of more than 150 racquets, 50 tennis strings and 50 footwear models, as well as bags, apparel and other accessories. The company focuses on continuing to meet the needs of players of all levels and ages and to innovate. There are countless methods of marketing to different demographics and cultures with many different variables contributing to the increase or decrease in resulting sales. The 21st century brings with it many changes to marketing strategies for businesses. Demographic shifts and cultural changes have led to a higher health consciousness, which spurs widespread interest in many different sports, including tennis. For Prince, social and technological trends have created new outlets for marketing such as social media, online advertisments, and e-commerce. Outlets such as social media and new devices like smartphones, tablets and other portable computers have led to a higher connection among users, which contributes greatly to word-of-mouth marketing. Accessible peer-to-peer connections can also contribute to the spread of negative reviews, or competition from other tennis equipment sellers through rival sales or promotions. There are also many economic trends that are working against Prince. The recession left many people with limited disposable income, so purchasing specialty...
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