...Spanish colonists later introduced distillation methods to create a liquid with higher alcohol content. Sotol is now increasing in popularity, trying to reach the same level as related spirits mezcal and tequila. PRODUCTION It takes about 15 years for the Dasylirion wheeleri plant to mature, and even then, one plant only pro-duces one bottle of spirit. The sotol plant thrives on rocky slopes in the Chihuahuan desert grasslands, typically growing about 3,000 to 6,500 feet above sea level. A sotol plant produces a flower stalk every few year, so you can gain more than one use from the plant. Once the plant matures, it is harvested in the same manner as the agave plant in the mezcal and tequila harvesting processes. The harvesting methods today are virtually identical to those used when early Anazasi and Tarahumara tribes completed their harvests, which allows the sotol to keep its mystical and medicinal appeal. Natural selection is a very real role in the development of the sotol plant — the desert in which sotol grows has a harsh climate, so only the strongest...
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...conceived in the past. These were made by flavouring and colouring extra neutral alcohol that was derived from molasses, cheaply available as a by-product of sugar manufacture. Nearly all Indian versions of whisky, brandy, gin, vodka were originally made from molasses. Second After Agave Spirit Which meant that by international standards, Indian whisky was not really whisky, since real whisky had to be made from malted grains. It was, at best, a strange kind of rum, which is the one spirit really made from molasses. Pure Cane is, in fact, the second authentic spirit that the company has launched, after it started with Agave Spirit, made from the same base of a cactus-like succulent that is used to make Mexican tequila. The company cannot call its spirit tequila since that term is exclusive to the spirit made in Mexico - and fiercely defended by them. But it is made from the same blue agave plants, grown in the Deccan, and made into spirit in the company's distillery in Andhra Pradesh. Originally from the drier regions of Mexico and...
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...Current Market Conditions Competitive Analysis ECO/365 May 13, 2014 Fariba Kheradmand Current Market Conditions Competitive Analysis Due to the widespread general appeal of Alcohol, our team has selected to break into the adult beverage market and compete with major brewing and distilling companies such as Suntory and Beam Inc. Mainly we want to focus on alcoholic beverages that appeal to the female clientele such as flavored Margaritas. These drinks are sweeter in taste, colorful to the eye and less expensive than “top shelf” alcohol drinks. Below you will find the results of our findings. Suntory Holding is a brewing and distillery company that was originally formed in 1899 in Osaka Japan. Originally Suntory only sold alcoholic beverages such as Japanese whisky but has expanded into everything from sandwiches to soft drinks. In January, 2014, Suntory made an agreement with American producers Jim Beam Inc. to buy their company for $13.6 billion dollars. Suntory’s total annual revenue is $4.3 billion dollars and once this acquisition goes through, it will make Suntory the world’s third largest maker of spirits. The alcohol market is an enormous market. In the following two paragraphs Team C will provide an overview of the market for our product, “Sauza Sparkling Margarita Watermelon”, include an analysis of its competitors, and define our product’s potential customers. The best definition found for defining a market is “A market is the set of all actual and...
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...Texas Pete Original Hot Sauce is not actually from Texas. This hot sauce is made by TW Garner Food company in Winston-Salem North Carolina and has been in production since 1929. It was introduced by Sam Garner who operated the Dixie Pig barbecue stand. According to legend, the name "Mexican Joe" was the first name suggested for the sauce. The idea was that it would evoke the spicy nature of Mexican food. The sauce's North Carolinian inventor preferred a name that was more American and decided on Texas Pete instead since Texas also had a reputation for spicy food. In the years since it has been on the market, Texas Pete has become the third best-selling hot sauce in the US. Let's take a look at what makes it so popular. The Ingredients in Texas Pete Original Hot Sauce Vinegar Aged Peppers (Peppers, Salt and Vinegar) Water Xanthan Gum Benzoate of Soda The Pepper in Texas Pete Hot Sauce The type of pepper used to make Texas Pete Hot Sauce is the cayenne pepper. According to the Texas Pete website, the original sauce used at the Dixie Pig barbecue stand was much milder. This prompted a customer to request a hotter sauce and cayenne was used to make the Texas Pete that we know today. The cayenne pepper originated in French Guiana and gets its name from the Tupi Indians. These peppers have been cultivated since prehistoric times and spread throughout the world as a result of the European colonization of what is now Latin America. While Texas Pete is relatively...
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...Mexico: The Tequila Crisis 1994-1995 What Caused Mexico’s peso crisis of December 1994? Mexico, the Latin American country that survived the huge debt crisis in the 1980’s found itself amidst one of the most viral economic crises that it had ever encountered in its history. The crisis took place under President Zedillo; however, the causes of the crisis are usually linked to Carlos Salinas de Gortari and his outgoing administration. Gortari’s government currency policy put an unbelievable strain on the nation’s finances. In the early 1990’s, Mexico seemed to have established itself as a reformer and was establishing economic development. Domestic deregulation and privatization combined with liberalization of trade and investment led to rapid growth and massive inflow of direct and foreign investments. By May 1994 Mexico falsely believed that there was prosperity in the nation and that it in fact could be a first world nation. The Banks were just lending credit without conducting proper checks or having any accountability and it was widely known that the currency was overvalued and there was economic mismanagement taking place. The situation was not helped and led to a collapse in confidence by several political shocks that took place like the uprising in the South and the assassination of the leading presidential candidate (Gil-Diaz, the CATO journal vol.17 no 3). The government’s corruption caused the increased account deficit fostered by consumer binding and...
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...Don Julio tequila from Jose Cuervo, a Mexican alcoholic beverage manufacturer, represents an enormous statement of intent by the British multinational company to gain a bigger market share of the fast-growing global tequila market (Bray, 2014). The acquisition comes hot on the heels of the takeover of two other tequila brands which were recently made by the corporation, namely DeLeón and Peligroso (Evans, 2014). However, it is worth stating that Diageo’s acquisition of Don Julio tequila was not a straightforward business buy due to the fact that it required the corporation giving up its ownership of the Bushmills Whiskey to Jose Cuervo. This paper seeks to build on this overview to extensively discuss the nature, terms...
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...Tequila has quite the reputation for transforming a fun night out on the town into a disastrous nightmare. However, most consumers of this flavorful and potent liquor are not yet aware of all of the health benefits Tequila has to offer. Find out all of the ways that Tequila can reward you for having a little fun (in moderation!) when you read on! Don’t forget to check back for our part two article, featuring the top five surprising health benefits of this party-enhancer! Number Ten: Help You Burn Fat. Before we begin, readers should be advised that these health benefits cannot be acquired in full by drinking just any kind of tequila. Just like any other food product, the cheap knock-off stuff will not be quite as healthy. To gain the full effect, it is necessary to drink 100% Agave tequila, made from the agave plant....
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...There are numerous avenues that businesses use to be able to maintain a competitive advantage, patent, trademark, and copyrights ideally are part of that advantage. There is an invested interest to protect the brand of the company, most times companies can come to mutual agreements and draft contract to protect their vested interests. However anything that seems to infringe on their brand or agreements usually end up playing out in courts. This is evidenced is the case Jim Beam Brands CO., v. Tequila Cuervo La Rojena Case Number 600122/08, in the New York Supreme Court for New York County, filed on July 12, 2011. Jim Beam argued that Tequila Cuervo committed a breach of contract. In 1997 Jim Bean brought a trademark suit against Tequila Cuervo...
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...Business Research Methods, Part Three For Jose Cuervo to stay ahead of the game, qualitative and quantitative data must be collected to develop the new tequila line and stay ahead of the competition. Collecting quantitative data on the tequila is relatively easy, whereas collecting qualitative data, on the other hand taking a significantly larger and more meticulous effort. To collect such data a survey was conducted to determine whether or not Jose Cuervo should introduce a new tequila line specializing in the women market. A convenience method was used because the sample was made up of one hundred women who were easy to reach at various locations. A series of four questions regarding the likes and dislikes of tequila was made. From the data collected Jose has decided to analyze the data as follows. If, 65% of the individuals gave positive feedback then Jose Cuervo would accept and launch the new tequila line Reina de la Noche. According to the data the one of the highest scoring questions showed that 85% of the population surveyed likes to drink tequila. Furthermore, 95% of these individuals have confidence that they would drink tequila if it were fruity in flavor. It is also very important for Jose Cuervo when introducing a new product that the value and consumption of the current high quality tequila does not weaken. Jose Cuervo believes the high scores in these categories reinforces and confirms the hypothesis. However, there are a number of challenges as...
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...HOW TEQUILA IS MADE Jalisco is one of the known towns in the Highlands of Mexico that is know to have soil that is volcanic in composition. The heavy concentration of minerals gives the soil a reddish tint. Weber species (Weber Blue Agave) thrives in this region. The ecosystem absorbs water when it rains thus no irrigation is necessary to farm the agave plants. Harvesting the agave plant remains a manual effort, unchanged by modern farming technologies, and stretching back hundreds of years. The agave is planted, tended, and harvested by hand. The men who harvest it, the "jimadors". The jimadors must be able to work swiftly in the tight rows, pull out the pups without damaging the mother plant, clear the piñas (Spanish word for pineapple), and decide when and if each plant is ready for harvest. There are three different methods used today to make tequila. The first method used to make tequila is the "Artisanal Process" whereby the cooked agave is crushed by a large stone wheel called a "tahona" pulled by mule or ox. This process mostly uses machines like the stone-lined cooking ovens, wooden fermentation tanks, and steam copper pot stills.The second method is a more modern process where the cooked agave is crushed by mechanical roller shredding mills and presses. During the shredding process, the fibers are washed with water to help extract the sugars. This process uses a stainless steel autoclaves, stainless fermentation tanks, and stainless pot stills. And the third method...
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...Sir Veza’s, a garage themed bar doesn’t seem like much of a place considering it is connected to the Chandler mall. This restaurant is a sports bar themed as a garage with tires, hub caps, and hoods decorated throughout. Not only is the restaurant decorated as a garage but even the drinks and food are named as a garage theme. One of the most popular drinks for 21+ year olds is a Gas Can named by Sir Veza’s or many others know it as a Trashcan. It’s an eye pleaser with its light blue/green color and a crowd pleaser as a 25 oz alcoholic beverage with a red bull sitting right on top. A fun drink to look at and a good drink to start your night of right the Gas Can take many components to make up. Tequila, vodka, gin blue curacao, and red bull are...
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...juice per glass, top off with 6 ounces of champagne, garnish with 5 cranberries. 3. This Weeks Recipe: Primo Margarita 1-1/2 oz. Patron Silver Tequila (Try other silver tequilas, just make sure that your tequila is 100 percent Agave) 3/4-oz. Cointreau 2 oz. fresh sour freshly-squeezed juice of one lime Directions: Prepare fresh sour by simply mixing 2 parts fresh, filtered lemon juice with 1 part simple syrup. To make simple syrup, dissolve an equal amount of granulated sugar in boiling water (i.e, 2 cups sugar dissolved in 2 cups boiling water) and allow to cool. Select the perfect limes, they should be Peruvian limes, dark-green, soft and pliable. Store your limes at room temperature and roll them on a hard surface for maximum juice extraction. Hand-extract lime juice, using a juice extractor, into a 16 oz. mixing glass. Add fresh sour, Cointreau and tequila to mixing glass. Add ice and shake until well blended. Strain your Margarita into an ice-filled 14 oz. goblet. Remember, never use the same ice to serve a drink as you used to prepare it. Garnish with a wedge of lime.Salting the rim of glass is not recommended. If, however, you want to rim glass with salt, simply rub the outside of the lip with fresh lime and dip into a bowl of kosher salt. 4. Blood-Orange Margarita Ingredients ▪ 1 1/2 oz. gold tequila ▪ 1/2 oz. Grand Marnier or mandarin liqueur ▪ 1/2 oz. lime juice ▪ 1 oz. blood-orange juice ▪ 1/2 oz. sugar syrup ▪ 1 egg white ▪ superfine sugar ...
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...Divided Spirits written by Sarah Bowen goes on to tell us the story about the Tequila and Mezcal Industry through her research and time spent in Mexico. This paper will compare her research of Mezcal and Tequila to the Olive Oil industry in Spain. The historical, cultural and environmental associations between food and place will be summarized, compared and contrasted between the two industries. The marketing, branding and regulations will be discussed as well as how the producers fit into the political and economic power scheme. I have chosen to compare the Olive Oil industry of Spain to the Mezcal industry of Mexico, because the production systems are very similar. Both countries have designation of origins in place, both with compliments...
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...VINCOR PROJECT TWIST Product Management Prof. Ramesh Venkateswaran Case Submission By: Group B2 Job K Joseph Shaileshkumar Goyal Gaurav Barman Amit Tyagi Hitesh Garg Karthik Swaminathan 2008027 2007053 2008081 2008074 2008085 2008088 Group B2 7/31/2010 7/31/2010 Contents Contents......................................................................................................................2 Introduction..................................................................................................................3 Background..................................................................................................................3 Analysis........................................................................................................................4 Refreshment Beverage Market in Canada.................................................................4 Should Vincor launch a new refreshment beverage?................................................4 Is Vincor well equipped to launch a new refreshment beverage?.............................5 What kind of a beverage should Vincor launch?........................................................6 RECOMMENDATIONS....................................................................................................8 Marketing Objective..................................................................................................8 Entry Strategy........................................................
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...Listed below are the top five choices for cocktail hour, dinner, and dancing, respectively. Cocktail Hour, Number One: “On the Tequila” by Alanis Morissette. This song is off of Morissette’s album Flavors of Entanglement as a bonus track. It differs greatly from the angst-ridden, guitar-shredding tracks of her past. Rather, the persistent beat and varying degrees of electronic notes add a bubbly, fun-loving vibe to the entire song. What makes the song perfect for a casual reception’s cocktail hour is the chorus: “Bring on the tequila / haaaa, ohhhhh / on fire on tequila / haaaa / host is most on tequila / haaaa, ohhhh / bestest friends on tequila”. Cocktail Hour, Number Two: “Cracklin’ Rosie” by Neil Diamond. A party is not a party unless you include a Neil Diamond track. It’s a rule I’ve lived by most of my life. There is nothing quite like seeing guests unconsciously bob their heads or sing along with his epic and well-known lyrics. Even more, this track is an anthem to wine. There is no better way to spend an hour drinking than listening to Neil Diamond sing in his rich baritone. To steal from the master, himself:...
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