ACKNOWLEDGEMENT

At first we present our due regards to the Almighty, who provided us the brilliant

opportunity to build and complete this report successfully with good health and mind.

In this report we required to prepare a marketing plan for a new product, so as per our

instructor’s (Afreen choudhury) recommendation we decide to prepare a plan on

“Bashundhara satellite”. It has been a pleasure and honor to show our heartiest respect

to our instructor for giving us the opportunity. Her enriched and powerful structured

discussion has been a great help in each step of writing this plan

During the work of this plan would not have been realize without the support and

encouragement of many people. We would like to thank the authority of TATA Sky and

Dish TV for their available information in different web side.

We would like to thank our classmates who help us to make this report

Executive summery

The plan is about Bashundhara satellite. It is prepared by collecting information from

different website. Our main focus on the marketing plan. We also discuss distribution

process, sowt analysis , sales plan and BCG growth share metrics, positioning. In this

plan our strong sides are good picture quality, 24 hour customer service, channels and

program guide and we have some other sided that we can developed we can do niche

markets with Better service and Product offering, can expand our sales by opening

more outlets, we also have some weakness those are local operators are capturing

more market share. Dependency on broadcaster these are the weak point of our plan

and we hope we will overcome those as soon as possible. We have face some threats