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Term Paper on Hair Colour

In: Computers and Technology

Submitted By amitbisai
Words 586
Pages 3
Please form Groups of 6-7 students each and email me the list by Sept 17th EOD. In the same email please also choose one of the following projects for your project work.
For the project brief chosen by you, you need to do secondary/exploratory research (this may involve understanding from secondary sources of data such as analyst reports, web sources, magazines, journals etc.) on this research problem. After the exploratory work, you have to formulate few hypotheses emerging out of your exploratory study and test the hypotheses by collecting data using a survey instrument. The data can be analyzed using any of the methods we would study as part of the MM-II course. There is one final project submission deadline which is end of the Term -2, but there would be intermediate deadlines where groups would be asked to submit their interim findings and discuss with me as and when required. The deadlines are as following: 1. Submission of Group members names and choice of project: Sept 17th
2. Submission of one page proposal(containing MR problem and Research Design) on how the group would go ahead: Sept 30th
3. Submission of findings of Exploratory Study(Secondary research, in-depth interviews, FGDs etc.): October 31st
4. Submission of Survey instrument: November 15th
5. Submission of interim final report for feedback: November 30th
6. Submission of Final Report for Evaluation: December 15th
Projects
Project 1: Conditioners: Penetration of shampoos in India is higher than the penetration of conditioners. Market Share Ratio (Nielsen) is 92: 8. Is there a reason why people do not buy conditioners as much as shampoo as it a price point or do they see the product as unnecessary - is there an awareness of the product - features & benefits?
Project 2: Hair Colors: Penetration of Hair Colors in TG - graying of hair is of as much relevance in the TG as other consumers. However, Hair color penetration is lower. For companies like L'Oreal it can be a pricing issue (lowest product is at Rs. 59). But low penetration is also a case for Godrej/ Indica etc. - what do these set of people use for Grey Hair Coverage?
What’s the product proposition they would want? (Same methodology potentially as above - can be combined - as respondents would be similar). Also, for people who use color/dye on their hair
– is hair care regimen different?

Project 3: Male Beauty Segment: What is the product that the male segment of consumers wants to use on their face - moisturizers / face washes? Common understanding - what the woman purchases - the male uses. The latest entrant is Fair & Lovely Men; Emami Fair &
Handsome who have successfully entered. Would the male populace buy a male-specific product
- do they have a say in the purchase decision/ would they want to influence? What’s the awareness of Garnier Men (John Abraham ads) in the male TG community? Is it a relevant segment to chase with a smaller pack? Are pack-size/ price relevant?
Project 4: Female Daily Beauty vs. Occasion Beauty Regimen: What’s the beauty regimen of the females in the TG of L’Oreal - eye/ face/ nails/ lips/ skin - what are the products they buy?
What’s the basket size? Branded vs. unbranded? Recommendation from friends/ family/ elder sister vs. media or availability & visibility? Do people want to be fairer - is fairness the core value of purchase (Fair & Lovely). What’s the Kajal / eye make-up they use? What’s the frequency of purchase? If a woman opens her beauty kit what does she have?
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