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Term Paper for Approval

In:

Submitted By alextermpaper
Words 956
Pages 4
PWANI UNIVERSITY

SCHOOL OF HUMANITIES AND SOCIAL SCIENCE

DEPARTMENT OF HUMANITIES AND ECONOMICS

BACHELOR OF COMMERCE

BBA 202: PRINCIPLES OF MARKETING

NJUGUNA KARIUKI ALEX

D33/PUC/0150/12

SUBMITTED TO MADAM ABUDHO RIWO

(6/11/2013)

Table Of Contents

1.0 Introduction........................................................................................................................3

2.0 Executive Summery.............................................................................................................3

3.0 Situational Analysis..............................................................................................................4

4.0 Threats and Opportunities..................................................................................................4

5.0 Marketing Strategies............................................................................................................4

6.0 Action Steps.........................................................................................................................5

7.0 Budget for the Project..........................................................................................................5

8.0 Controls................................................................................................................................5

1.0 Introduction
The babybounce limited company, through the board of directors has decided to come up with the following marketing plan that will help in the achievement of its short term and long term objectives
2.0

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