Chapter1 Quiz

| 1 INCORRECT | |
__________ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit. | | | A) | Global strategy | | | B) | Marketing | | | C) | Marketing concept | | | D) | Regional marketing concept | | | E) | International marketing | | | | | | | | 2 INCORRECT | |
Which of the following is the most critical difference between domestic marketing and international marketing? | | | A) | The environment in which marketing plans must be implemented | | | B) | The different concepts of marketing | | | C) | The change in marketing goals | | | D) | The difference in technological standards | | | E) | The change in corporate objectives | | | | | | | | 3 CORRECT | |
Dylan is planning to take his successful fast food venture global. Which of the following is the reason why his task could be more complicated than that of the domestic marketer? | | | A) | The international marketer must change his marketing goals in the various countries of operation. | | | B) | The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. | | | C) | Technological standardization could challenge effective customization in different markets. | | | D) | International trade regulations still do not allow free trade in most markets across the globe. | | | E) | Lack of competent skills makes effective service a major challenge. | | | | | | | | 4 INCORRECT | |
Which of the following would be considered to be an uncontrollable element in the foreign environment? | | | A) | Channels of distribution | | | B) | Research | | | C) | Economic forces | | | D) | Promotion | |