Chapter 01:
1.1 Introduction:

In Bangladesh pharmaceuticals sector is one of the most developed hi-tech sector which is contributing in the country’s economy. After the promulgation of drug control ordinance-1982, the development of this sector was accelerated. The professional knowledge, thoughts and innovative ideas of the pharmacists working in this sector are the key factor for these developments. Due to recent development of this sector we are exporting medicines to global market including European market. This sector is also providing 96% of the total medicine requirement of the local market. Leading pharmaceuticals companies are expanding their business with the aim to expand export market.
In Bangladesh pharmaceuticals market all products should be lunched as either manufacture brand or licensed brand name but not as distributor brand. Branding represents a real competitive advantage but the question remains as to whether we are making the most of that advantage.

1.2 Origin of the Report:
This report is generated under the supervision of Mizanur Rahman, faculty, School of Business and Economics, MBA Program, United International University.

To prepared this report I have selected one of the existing brand Napa Extra (Parcetamol 500 mg & caffeine 65 mg) of well-known leading pharmaceuticals company, Beximco Pharmaceuticals Ltd (BPL) 1.3 Objective:

The main objectives of this report are:

To fulfill the course requirement

To increase the market potentials of Napa Extra.

1.4 Scope:

In this report I only focus on the market potential of a existing product named Napa Extra.

1.5 Methodology:

Types and Sources of Data

Primary Data

Interviews
The primary data of this report was mainly collected from the consumer, customer and chemist and in the publicity available annual reports on knowledge