Amazon Strategy Analysis

The strategic planning processes.

Amazon and other large enterprises to build your organization with a view - from the view of the company’s mission, goals and objectives are developed. Many times during the life of an organization is necessary for the organization to redefine the objectives of the organization on the basis of profitability, customer concerns, and the internal, external and international challenges.

• Value Chain

• Resource Based View

• Financial Analysis

Using an Analysis of the Value Chain Amazon

Amazon has developed an analysis of the value chain of its Competitive Advantage “own internal operationally better assess how you can add value and sustain competitive advantage have used the value chain model of Michael Porter,"Create and maintain superior performance. "

Example of a Strategic Plan Model - Amazon Internal Analysis Tools, Strategic Planning,

Strategic Planning Models

Primary activities and support activities

Primary activities are those needed to produce a product or service to the end customers. These activities generally include:

• Inbound Logistics: receiving goods from suppliers, and store and move the good

• Operations: Manufacturing or assembly of the product

• Outbound Logistics: The shipment of goods to wholesalers, retailers or directly to the final customer

• Marketing and Sales: Marketing involves customer needs understanding, communicating those needs, and the promotion of final products.

• Service: Involves (eg , handling , complaints , installation, training ) aftermarket

Support activities help facilitate or assist the primary activities of production of product. Examples include:

• Procurement: purchasing raw materials and other inputs used in operations

• Human resource management: recruitment, hiring,