By froxenhell | May 2011

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Communication is the conveying of message between a sender and a receiver or a group of receivers. [Someone’s definition on communication]. Communication is very important in our daily lives as well as in workplace. Communication also plays a vital role in businesses. Business communication needs to be well-organized and professional. As all other types of communications, business communication also can be either verbal or non-verbal or could be a combination of both. Written communication and oral communication are examples of verbal communication. To compose effective written or oral messages, you must apply certain communication principles. These principles provide guidelines for choice of content and style of presentation, adapted to the purpose and receiver of the message. These principles are commonly known as seven “C’s”. They are completeness, conciseness, consideration, concreteness, clarity, courtesy and correctness. Here are the “seven C’s” in detail: 1. COMPLETENESS: This means the business message must contain all the facts the reader or listener needs for the reaction you desire. You must provide necessary information and give something extra if desired or needed. 2. CONCISENESS: Eliminate wordy expressions and include material that is relevant. Also, avoid unnecessary repetition. 3. CONSIDERATION: Focus on ‘you’ attitude instead of ‘I’ and ‘we’ attitude. But then overuse of it might lead to a negative reaction. 4. CONCRETENESS: Whenever possible use specific facts and figures and use active verbs in order to make your message more precise. 5. CLARITY: Construct effective sentences and paragraphs. 6. COURTSEY: Use expressions that show respect and be sincerely tactful, thoughtful and appreciative. 7. CORRECTNESS: Use the right level of language and also maintain acceptable writing