Ebony Enman
Week 4 Assignment
October 20, 2014 To: Delta Press Release and Marketing Team
From: Ebony Enman
Subject: Skymiles program change

Greetings Everyone:
I would like to offer my gratitude to everyone on the Delta marketing team. Everyone who had a say in the implementation of the one-way skymiles awards chart. This past February, your company released the revenue based frequent flyer program that will begin the beginning of 2015. Considering the input of this program it was determined based off meeting customer needs and would be beneficial to the customer based off data analyst. Understanding that customers will not earn miles based on miles flown, but you’ll earn them based on ticket cost. I also see that you have included other great customer incentives such as, adding more award tiers, allowing one-way awards for half the cost of a roundtrip, excellent marketing!
However, I might have only found one down fall to this program and it is for the people who travel often and are good at trying to outsmart the system. Bottom Line to your new changes is that when the economy is doing poorly or well, it is still a great way to get people on planes and a great way to generate additional revenue through partnerships. I for one certainly don’t see these changes as being hurtful for everyone.
This press release was very informational and promotional. The information that was released was detailed and at the same time promoting for those who haven’t considered flying before. The statements were clear and to the point. The new program isn’t bias by any means this program is targeted for everyone.
There is a subtle difference between a press release and corporate statement. A press statement is generally used for conveying information and releasing new information like updates. As for a corporate statement is utilized when one wants to make a public comment such as support or disapproval.

Resource: thepointsguy.com/.../delta-confirms-negative-skymiles-program-changes