1.. Describe the Internet generation’s expectations with respect to music.
In this information age, it would seem that expectations have been a bit high with pirating history dating back to the late 90’s. In respect to music, I think it becomes a discussion of what generation. The millennials or generations Z? From my perspective, as a Millennial, I have an expectation that technology will only improve how that music is delivered. Mobile technology only has room to develop more ways to listen. With their integration with Facebook, Spotify has given their members access to share, what they are listening to, with family and friends. Before long, Twitter, snapchat, Instagram, and whisper will possibly do the same as well.

When I think of generation Z’s expectations, I think of a person requesting a discount, on the discount, of a discounted item. Technology is the first thing on their and will be the solution to every problem. Music will become more than just for listening. It will provide connections just like Facebook does. Albeit, the music industry is changing rapidly and eventually, this cycle will start all over again. Look for music subscriptions to let go of their freemium rates.

2. Analyze 3 of the 5 aspects of Spotify’s environment (political, legal, economic, social or technological).
Without expecting that all political issues became law, it is important that I outline

3. Describe Spotify’s strengths and weaknesses, opportunities and threats (use SWOT analysis).

4. Using the “honeycomb”/functional blocks of social media, what are the main drivers applicable to Spotify? Use the week 4 “Social Media Get Serious” for