Marketing strategy: launch
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Globalization has been carefully noted to be a change that largely impacts business having paramount implications on the chain of value as well as new product development. Bearing this in mind, launching a new products has been a very important consideration for many firms in the industry (Atkins-krugler,2010). The act of ANMCorp introducing the convertible luxury sedan in Singapore can be termed as globalization since Singapore is located in the Malaysian peninsula. Certain critical factors have to be addressed in order to ensure rampant success of the launch of the new car in Singapore. Advertising is arguably the most important factor to consider in this type of situation. Advertising can be described as some sort of market communication which attempts to manipulate, persuade and encourage an audience to act on ideas, services or products. The benefits of advertising are endless. With advertising, the new car in Singapore will therefore have benefits of brand awareness and exposure. Advertising will also enable the product to reach more people geographically. Another factor to be considered would be seasonally adjusted annual rate of sales (SAAR). Most automobile companies tend to experience high sales during the second quarter while on the other hand, sales tend to decrease between November all the way to December. Other equally important factors to be considered are product pricing, the strategy in which the product will be distributed, the SWOT analysis, and market research.

References
The Industry Handbook: Automobiles | Investopedia. (n.d.). Investopedia. Retrieved April 30, 2014, from http://www.investopedia.com/features/industryhandbook/automobile.asp atkins-krugler, a. (2010, July 14). 31 Top Cultural Factors to Consider for