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For players of any areas of the market it is clear that to succeed we need to develop the product. Stagnation - is a clear sign that the company is in a crisis or its purpose is fast earning the initial product, but not the development of this product. Consumers always have plenty of suggestions for improving the product or service, and the progress and competition in the market daily firms throw new challenges. Today, the company's development can proceed in two ways: by copying existing and proven concepts and translate them into their product or by the invention and introduction of new technologies to market. In the first case, the company will be more difficult to find a unique selling proposition that distinguishes it from its competitors (probably large in size and has been around longer), so it will be necessary to invest in marketing and aggressive promotion. In the second case, when the company decides to embark on the path of innovation, it is undoubtedly the pioneer that brings a lot of advantages, but at the same time creates risks that also need to always remember.

From our perspective, innovation - this is the best and most convenient way for customers of the company, especially in the field of Internet services. This is such a rapidly changing market, to be one of its main players, you need to constantly create something new, update and improve the product. In addition, growing competition motivates companies to find their own unique path of development that is different from similar services.

That the company could be truly innovative, it should fully focus on a single target. Then, if not all, the majority of its resources will be involved in the same project
This development is particularly important for independent investors, firms that develop entirely at their own expense and therefore spend their very deliberately. It is important to

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