Macro Environmental effects on TESCO Marketing Decision Making
As macro environmental factors always effect the development and planning of every business, same as Tesco also has or will have some influences of macro environmental factors towards its marketing decision-making.
Socio Culture Environmental Factors
Demographic Changes
Demographics are the study of the measurable aspects of population structure and profiles, including factors such as age, size, race, occupation and location. As the birth rate fluctuates, and as life expectancy increase, the breakdown of the population changes, creating challenges and opportunities for marketers. Tesco use the demographic changes as opportunity and set its marketing strategy by the running the different kinds of store depending on the population size, location etc. Tesco use ethnic groups as a tool for good opportunities. Tesco divided its stores across the UK into five formats, these stores differentiating with the size of store and product being sold in these stores,
TESCO EXTRA is largest store, generally located out the town a wide area. All Tesco products range available here. Free Car Parking also provided here. In 1997 first Tesco Extra was opened.
TESCO SUPERSTORES are considered as supermarkets with standard large size. These stores have the stock of grocery and a lot of small non food small items. These store called the superstore for connivance but this word does not use in the shops. Generally these stores open 24 hours. In UK floor space it is standard Tesco format. Generally these stores located in neighborhoods of cities or the locations of these stores are based on the boundaries of large, medium-sized settlements. The usual size of Tesco superstores is about 2,900 m² (31,000 sq ft).
TESCO METRO STORES are medium size store. They are larger than Tesco Express and smaller than Standard Tesco