Premium Essay

Tesco Online Marketing Research in Thailand's Markets

In: Business and Management

Submitted By weerapatb
Words 2557
Pages 11
Assignment 1 – 50%
Marketing Research Proposal – Individual Assignment

Tesco-Online Thailand’s Failure to Penetrate Thai Markets
Marketing Proposal

Student Name: Weerapat Bhattharadheerakul
Student ID: S00805162
Course Title: Digital Marketing Research
Instructors Name: Gabriella Kerezturi

Regent’s University London
November 2014

Content Page

Title Page 1

Table of contents 2

Executive Summary 3

1. Introduction 4 a. Industry Overview 5 b. Organisational Background 5 c. Business Objectives 5 d. Problem Statement 5 e. Research Aim and Objectives 6

2. Research Methodology 6 f. Secondary Data Collection 6 g. Primary Data Collection 7 i. Qualitative/Quantitative 7 ii. Sampling 7

3. Conclusions 8

References 9

Appendix 11

Executive Summary

The present study focuses on Tesco Lotus Thailand and their recent venture into the online grocery shopping industry. The company that accounts for over 1700 retail outlets and employing over 50,000 workers around Thailand, has yet to make any major improvements in their online market share. Big C Super Center, a competitor is presently leading in the industry of online grocery shopping. The study presents that Tesco Lotus lack of proper engagement with the Thai market with the right marketing strategies is one of the primary reasons for this failure. The study therefore wishes to propose a marketing strategy that involves the incorporation of contemporary market strategies such as the use of smartphone application, website design and development, social media and the readjustment of 4Ps of the marketing mix in order to reconfigure their failure into a success. The methodology...

Similar Documents

Premium Essay

Marketing

...and Value through Marketing UNIQLO: UNIQUe cLOtheS, UNIQUe ShOppING  eXperIeNce  A hugge Japanese adult consumer preferred luxury brands, whereas the teenage crowd tended to frequent niche fashion shops to stay current with the latest trends. At the time, casual clothing in Japan was thought of as being either affordable but poorly made or of high quality but expensive. The market for casual clothing was also fairly limited, with people in general perceiving such informal wear to be trendy and impractical, and to cater mostly to younger people. Tadashi Yanai, the founder and chairman of Fast Retailing—the parent company of UNIQLO— set out to change all that, aiming to provide consumers with casual clothes that were affordable and yet of good quality, and to expand the market for casual clothes to the entire population. In 1998, UNIQLO began a revolution in the Japanese fashion industry with a now-legendary line of fleece garments that came in a gradient of colors and were sold at an affordable price of ¥1,900 each. It proved to be UNIQLO’s best selling item and is still one of its most popular products today. Suddenly, fleece garments—and UNIQLO— were “cool” and hip, and the demand for UNIQLO’s affordable, casual wear exploded. LearNING  OBJectIVeS After reading this chapter you should be able to: Define marketing and identify the requirements for marketing to occur. Explain how marketing discovers and satisfies consumer needs. Distinguish between marketing mix......

Words: 13952 - Pages: 56

Premium Essay

Australian Grocery Stores Industry

...growww.businessmonitor.com Q4 2010 AUStrALiA food & drink report INCLUDES 5-YEAR FORECASTS TO 2014 iSSn 1749-2580 published by Business Monitor international Ltd. AUSTRALIA FOOD & DRINK REPORT Q4 2010 INCLUDING 5-YEAR INDUSTRY FORECASTS BY BMI Part of BMI’s Industry Report & Forecasts Series Published by: Business Monitor International Copy deadline: July 2010 Business Monitor International Mermaid House, 2 Puddle Dock, London, EC4V 3DS, UK Tel: +44 (0) 20 7248 0468 Fax: +44 (0) 20 7248 0467 Email: subs@businessmonitor.com Web: http://www.businessmonitor.com © 2010 Business Monitor International. All rights reserved. All information contained in this publication is copyrighted in the name of Business Monitor International, and as such no part of this publication may be reproduced, repackaged, redistributed, resold in whole or in any part, or used in any form or by any means graphic, electronic or mechanical, including photocopying, recording, taping, or by information storage or retrieval, or by any other means, without the express written consent of the publisher. DISCLAIMER All information contained in this publication has been researched and compiled from sources believed to be accurate and reliable at the time of publishing. However, in view of the natural scope for human and/or mechanical error, either at source or during production, Business Monitor International accepts no liability whatsoever for any loss or damage resulting from errors...

Words: 34457 - Pages: 138

Free Essay

Current Affairs

...Inclusive Learning Guaranteed!!! (LIKE US ON FACEBOOK AND GET ALL IMPORTANT UPDATES) Category Wise Current Affairs from January 2015 to June 2015 1) Awards and Honours 2) Appointments 3) Banking and Finance 4) Indian Affairs 5) International Affairs 6) Science and Technology 7) Sports 8) Obituary Visit DayTodayGK.com for Current Affairs, General Knowledge, Current Affairs Quiz, Banking Quiz, Marketing Quiz, Science Quiz, English Quiz..etc 9) Important days observed from January to June THE MORE YOU VISIT THE MORE YOU SUCCEED All the Success for your upcoming Exams!!! Contact us at arunsathyan.day2daygk@gmail.com & prerikagupta.day2daygk@gmail.com (Feedbacks are Greatly Appreciated) Do It Now. Sometimes Later Becomes Never. Current Affairs Jan to June AWARDS AND HONOURS Name of the Award Business Person of the Year State Pre-Eminent Science and Technology Award 2015 Space Pioneer Award Award Winner Larry Page Yu Min – Nuclear Scientist ISRO’s Mars Orbiter Mission (MOM) Team Asian Tour’s Players Player of Anirban Lahiri the Year Ballon d’Or 2014 Award Cristiano Ronaldo Governor of the Year Raghuram Rajan National e-Governance Award Vyas Samman Award 2014 Jammu and Kashmir National Tiger Conservation Authority Award Vikram Sarabhai Memorial Award Sahitya Akademi Award Periyar Tiger Reserve NSC Award for Best Electoral Practices Social Media Person of the year 2015 Giraffe Hero Award Best Indian Language Website in India Hindu Literary Prize 2014 CV Anand Martin......

Words: 30993 - Pages: 124

Free Essay

Economic Geography

...textbooks tend to provide broad overviews of particular topics or the philosophy of Human Geography, but rarely provide a detailed overview of particular concepts, their premises, development over time and empirical use. Research monographs most often focus on particular issues and a limited number of concepts at a very advanced level, so do not offer an expansive and accessible overview of the variety of concepts in use within a subdiscipline. The Key Concepts in Human Geography series seeks to fill this gap, providing detailed description and discussion of the concepts that are at the heart of theoretical and empirical research in contemporary Human Geography. Each book consists of an introductory chapter that outlines the major conceptual developments over time along with approximately twenty-five entries on the core concepts that constitute the theoretical toolkit of geographers working within a specific subdiscipline. Each entry provides a detailed explanation of the concept, outlining contested definitions and approaches, the evolution of how the concept has been used to understand particular geographic phenomena, and suggested further reading. In so doing, each book constitutes an invaluable companion guide to geographers grappling with how to research, understand and explain the world we inhabit. Rob Kitchin Series...

Words: 94626 - Pages: 379