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INTRODUCTION

This TESCO case study for diversity summaries that, in a worldwide marketplace, big companies that hires a diverse workforce around the world, are better to explain and understand the different demographics of the global marketplace, TESCO better service and is equipped to grow in the marketplace because of its diverse workforce than that of all those small companies that has limited or small range of employee demographics. Tesco provides banking, insurance and telecommunications services as well as having a strong online presence. Tesco is a business that puts people first, ensuring its customers and colleagues are at the heart of everything it does. ‘Our core purpose is to create value for customers to earn their lifetime loyalty. Our success depends on people: the people who shop with us and the people who work with us.
Earning customer loyalty is crucial and Tesco focuses to helping customers in lots of small ways which together can make a big difference. ‘Every little helps’ is more than just a slogan. It describes Tesco’s way of working with all of its stakeholders, and that includes colleagues as well as customers. Tesco works in a competitive market where products, stores, tastes and even the way customers shop are constantly changing. Tesco needs to be proactive in preparing to face these changes. This means finding talented people who will be ambassadors for the brand in the communities it serves. Diverse communities mean that it needs to recruit and train people who reflect this diversity, so that all sections of society are included. This case study looks at how Tesco benefits by focusing on diversity and inclusion in its employment strategies.

1. Describe what the meant diversity and equality? Equality * Equality is treating people fairly and making sure that everyone is given a fair chance and that their individual needs are

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