Tesla Company

In: Business and Management

Submitted By BENWERU5
Words 12497
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Tesla Company Marketing Program
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Table of Content
Contents
EXECUTIVE SUMMARY 2
TESLA COMPANY OVERVIEW 3
TESLA COMPANY STRATEGIC FOCUS AND PLAN 11
SITUATIONAL ANALYSIS OF TESLA COMPANY 12
SWOT Analysis Of Tesla Company (Strengths, Weaknesses, Opportunites and Threats) 12
TESLA COMPANY MARKETING PLAN 21
FINANCIAL ANALYSIS OF TESLA COMPANY 22
TESLA FIRM FINANCIAL PROJECTIONS AND FIVE FORCES ANALYSIS 24
PRODUCT 30
PRICING STRATEGIES AND APPROCAHES 30
PROMOTION STRATEGIES 31
PLACE AND DISTRIBUTION STRATEGIES 33
ORGANIZATION 34
IMPLEMENATION PLAN 34
EVALUATION 36
RECOMMENDATIONS AND CONCLUSION 37
APPENDIX 44

Tesla Company Marketing Program

EXECUTIVE SUMMARY
This paper will mainly focus on the analysis and investigation of Tesla’s firm overall marketing strategy and program. According to a number of research based studies and reports, it is clear and evident that Tesla Motors firm is an American company that mainly designs, manufactures, and sells electric cars and electric vehicle powertrain components in various regions globally. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Furthermore, Tesla’s stock has risen substantially in recent times according to a number of research based studies and reports. It is clear and evident that in 2014 TSLA stock climbed to about seventy percent. Tesla Motors, Inc. was founded in Silicon Valley, California. Tesla Motors firm was founded and established in early 2003 especially by Martin Eberhard and Marc Tarpenning. The firm then later went public on late 2010 after raising around $227 million due to the sales of its cars and products in the society.
Tesla firm is also the first American car company to go public since Ford Motor Company in early 1956. Elon Musk is the current CEO and the…...

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