...TESLA MOTORS’ DISRUPTIVE INNOVATION Ushnik Dasgupta New York University Global Innovation April 26, 2016 ABSTRACT Tesla Motor’s journey since its foundation in 2003 to being ranked third among the most innovative companies in the world in 2015 according to Fortune (Murray, 2015) and the third most innovative company in the automotive sector in 2016 according to Fast Company (The Most Innovative Companies of 2016: Top Companies by Sector, 2016), demonstrates their ability and determination to upset the status quo and eagerness to disrupt the automotive market by trying to change the global preference towards greener electric vehicles. However, is Tesla’s approach towards this niche market by manufacturing models...
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...SWOT Analysis of Tesla Motors Strength – In the first part of SWOT analysis of Tesla Motors, Strength are discussed. * Energy efficiency: the most energy efficient car as it uses renewable energy such as solar power. * Supplier to other manufacturer: Tesla is a major supplier of car parts for Toyota. * Ability to manufacture environmental friendly cars: Tesla has pure and complete advantages over other companies in manufacturing environmental friendly cars. * Cost reduction advantages: they outsource secondary components to other companies which gave them acquiring cost reduction advantages. * Existing strong investors and partners: Tesla acquired strong investor’s partners in recent years such as Google, Daimler, Panasonic, and Toyota motors. Weakness – In second part of SWOT analysis of Tesla Motors, weakness are discussed. * Bad impact from Model X: Tesla recently launched high-tech car Model-X which price is expensive it compared with that of other cars. * Time consuming to make a delivery: Tesla says if you order a car, you will have it delivered after one year which cannot be a strong distribution process. The manufacturing capacity is so limited. * Bigger Debt Portion: Tesla has large portion of debt (and a negative $455 million cash flow) in its financial statement which makes it vulnerable. * Short story of experience: As Tesla has established in the year 2003, it does not have sufficient experience comparing to other car manufacturers...
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...Telsa Motors trying to enter the Chinese market Organizational behavior is centered on how people act or behave in an organization. An organization is simply a group of individuals who have the same interests and are brought together by similar or common goals (Lam and John 123). Organizational behavior is, therefore, the study of the factors that influence how employees and other people respond, feel and act to organizations and work and how the Company is affected by the external environment (McShane, Steven and Glinow 321).Organizational behavior reveals how people interact in a group and how the environment affects this interaction. The subsidiary of Telsa Motors in China was registered in the year 2006, but full operations began in 2013 when the trademark issue for Telsa Motors was resolved. Organizations must learn that their trademark is an international recognized concept but in some overseas market there can be problems with the mark of a Corporation. The best way to overcome these matters can be through franchises with existing domestic Corporations. Telsa Motors, Inc. is an American multinational Company that manufactures designs and sells electric vehicles, components of power train and battery products. Telsa is a publicly traded Company that sells its stock on the NASDAQ stock exchange market under the symbol TSLA. Marc Tarpenning and Martin Eberhard started Tesla Motors way back in 2003 (Hettich and Stewens 3). Business has been average for Telsa Motors, Inc and...
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...Tesla Motors, Inc. 8 Step Case Analysis Method Khushboo E Jahan Marissa Shotwell-Tabke Guojun Zhang GBA 517 Dr. Kevin Moncrief Fall 2015 Table of Contents Introduction pg. 1 Company Background pg. 1 Products pg. 2 Business Mission pg. 3 Marketing Objectives pg. 4 Strategic Issues pg. 5 Promotion pg. 5 Pricing pg. 6 External Environment pg. 6 Distribution pg. 10 Constraints pg. 12 Firm Specific pg. 12 Limited Product List pg. 12 Limited Manufacturing capacity pg. 13 Distribution & Service Network pg. 13 Limited Exposure in Foreign Market pg. 14 Lithium Ion Battery Safety pg. 14 Industry Specific pg. 15 Fluctuating Foreign Exchange Rates pg. 15 Supply Chain Providers pg. 15 Future Growth Depends Upon Consumers’ Willingness to Adopt Electric Vehicles pg. 16 Environment and Safety Laws & Regulations pg. 16 SWOT Analysis pg. 18 Findings pg. 23 Finding #1 pg. 23 Finding #2 pg. 25 Finding #3 pg. 25 Solutions pg. 26 Solution #1 pg. 26 Solution #2 pg. 26 Solution #3 pg. 26 X. Recommendation and Justification pg. 28 XI. Implementation and Gantt Chart pg. 30 Implementation Time Table pg. 30 Gantt Chart pg. 32 XIII. References pg. 33 List of Figures Figures Figure 1 –...
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...Brand Audit of TESLA Motor’s Owner The owner and director of Tesla Motor’s is Elon Musk, a South African born Canadian American, Inventor, Business magnate and global investor. (Johnston, 2014) His initial rise to Global success was due to his company PayPal which generated huge revenue providing secure monetary transactions online. PayPal was sold to eBay for 1.5 billion dollars in the year 2000. (Bellis, 2014) History Tesla Motor’s was started in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning, The name Tesla giving reference to the great electronic Inventor Nikola Tesla. The company was founded in the Silicon Valley, California. In 2004 Elon musk became the chief financial officer after contributing more than 30 million to the new Project aiming to develop the first electric sports car. (Schreiber, 2014) By 2007 Eberhard moved to join the advisory board of Tesla and Elon Musk took over as the CEO. It was not until 2008 until Tesla released its first car called the “Roadster” the first completely electric car. This car was able to achieve up to 245 miles (394 km) on a single battery charge. This was a huge land mark for the electric car’s feasibility in such a competitive and stagnant Automotive Market. With an acceleration of 0-60 miles (94km) in less than 4 seconds and a top speed of 125 miles (200km) this car proved to be competitive in the sports car category. (Schreiber, 2014) Products and Service Currently in 2014 the only tesla car for sale...
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...How Tesla Motors can manage the extreme competition from large and premium manufactures Daniil Chaika (119102547) Workshop Tutor: John Davison SIM336 - Strategic Management ------------------------------------------------- Contents 1.0 Introduction ……………………………………………………………………………….3 2.0 Company Background………………………………………………………………….….3 3.0 PESTEL Analysis……………………………………………………………...…………..3 4.1. Political……………………………………………………………………………..3-4 4.2. Economic……………………………………………………………………………...4 4.3. Social………………………………………………………………………………….4 4.4. Technological…………………………………………………………………………4 4.5. Environmental………………………………………………………………………...5 4.6. Legal…………………………………………………………………………………..5 4.0 Porter’s 5 Forces Analysis…………………………………………………………………5 5.7. The Threat from New Entrants……………………………………………………..5-6 5.8. The bargaining power of Buyers……………………………………………………...6 5.9. Threat of Substitution…………………………………………………………………6 5.10. The bargaining power of Suppliers…………………………………………………..6 5.11. The Intensity of Rivalry in the Industry……………………………………………6-7 5.0 Value Chain Analysis (VCA)……………………………………………………………...7 6.12. Primary Activities…………………………………………………………………..7-8 6.13. Support Activities…………………………………………………………………..8-9 6.0 SWOT Analysis……………………………………………………………………………9 7.14. Strengths…………………………………………………………………………..9-10 7.15. Weaknesses………………………………………………………………………10-11 7.16. Opportunities………………………………………………………………………...
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...How Tesla Motors can manage the extreme competition from large and premium manufactures Daniil Chaika (119102547) Workshop Tutor: John Davison SIM336 - Strategic Management ------------------------------------------------- Contents 1.0 Introduction ……………………………………………………………………………….3 2.0 Company Background………………………………………………………………….….3 3.0 PESTEL Analysis……………………………………………………………...…………..3 4.1. Political……………………………………………………………………………..3-4 4.2. Economic……………………………………………………………………………...4 4.3. Social………………………………………………………………………………….4 4.4. Technological…………………………………………………………………………4 4.5. Environmental………………………………………………………………………...5 4.6. Legal…………………………………………………………………………………..5 4.0 Porter’s 5 Forces Analysis…………………………………………………………………5 5.7. The Threat from New Entrants……………………………………………………..5-6 5.8. The bargaining power of Buyers……………………………………………………...6 5.9. Threat of Substitution…………………………………………………………………6 5.10. The bargaining power of Suppliers…………………………………………………..6 5.11. The Intensity of Rivalry in the Industry……………………………………………6-7 5.0 Value Chain Analysis (VCA)……………………………………………………………...7 6.12. Primary Activities…………………………………………………………………..7-8 6.13. Support Activities…………………………………………………………………..8-9 6.0 SWOT Analysis……………………………………………………………………………9 7.14. Strengths…………………………………………………………………………..9-10 7.15. Weaknesses………………………………………………………………………10-11 7.16. Opportunities………………………………………………………………………...
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... ……………………………………. 4 Company History & Present Situation ……………… 5 Elon Musk’s History ………………………………….. 6 Business Model & Retail Strategy ………………......... 7 Product Mix & Marketing Activities …………………. 9 The 4 M’s of Advertising ………………………………. 10 Internal Analysis ………………………………………………….... 11 - - - Organizational Culture ………………………………… 11 Organizational Structure ………………………………. 12 Unique Resources and Capabilities ……………………. 13 External Analysis ………………………………………………….... 14 - - - Customers and Competitors ……………………………. 14 Porter’s 5 Forces ………………………………………… 16 PEST Analysis …………………………………………… 18 SWOT Analysis ………………………………………………………. 21 Innovation …………………………………………………………….. 22 Strategic Framework & Strategic Alternatives …………………….. 23 Implementation ……………………………………………………….. 24 3 Executive Summary : The intent of this project was to learn more about Tesla’s present situation and learn about what their goals are for the future. We chose Tesla for this project because collectively, we feel that it is one of the most groundbreaking companies to emerge in our...
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...SWOT ANALYSIS RESEARCH ON CHEVY GM SWOT Analysis Research on Chevy GM Barakat Mawalin DeVry University 8/9/2015 Principles of Management Theresa Hayden SWOT Analysis Research on Chevy GM GM’s History and Mission Statement Today's GM: A Driving Vision Our unyielding mission to earn customers for life has led to a healthy balance sheet and world-class products that are winning in the marketplace (General Motors, 2015) General Motors was founded by William “Billy” Durant on September 16, 1908. GM was basically formed as a holding company for Buick. Although GM owned aircraft in the 1930’s; their main focus was on motorized vehicles. Later, GM became one of the largest automobile manufactures in the US, “With the headquarters located at the Renaissance Center in Detroit, Michigan; GM employed over 212,000 employees worldwide according to General motors” (General motors). However, around 2005, GM began to fail which hurt employees and their benefits as well as crippling Detroit’s economy. Help was on the way, according to Chris Woodyard in his article written in USA Today called, GM Bailout Played Over 5 Years. He stated Dec. 19, 2008 “The Bush Administration announces plans to bail out Detroit's auto industry, notably General Motors and Chrysler Group” (Woodyard, 2013). Despite the Bush and the Obama’s administrations help, GM filed for bankruptcy on June 1 2009. General Motors is now showing signs of recovery, according to James R Healey in his recent article...
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...organization 3 2. Situation Analysis 4 2.1. SWOT Analysis 4 2.2. PESTLE Analysis 6 2.2.1a Policies that implicate the product 6 2.2.1b influences on consumer purchase 6 2.2.2 Economy Environment 7 2.2.2a. impact of inflation 7 2.2.2b. GDP influence on the product 7 2.2.3. Socio-Culture 7 2.2.4. Technological 8 2.2.5. Environmental 8 2.3. Five forces 8 3.0. Marketing strategy 10 3.1 Mission 10 3.2. Marketing objectives 10 3.3. Target market 11 3.4. Marketing Mix 11 4.0. Conclusion 13 5.0. References 14 1. Introduction The following report would discuss about how Tesla, Inc. did in the previous few year. Tesla is an American company that established in 2003. The company main in manufacture electric vehicle. In this era, with people’s green environment awareness increases, electric car would be getting more and more customers’ attention. 2.1. Background to organization In 2003, Tesla established under Elon Musk’s investment. And the company’s primary goal was to commercialize electric vehicle, aimed at early adopters market. Then growing as rapidly as possible to join the mainstream vehicles’ market. Tesla had never earned profit before 2013. Nevertheless, after the tough transition period, they started making profit. Under the financial crisis, Elon Musk assumed leadership of the company as CEO, position he still holds today. In 2008, Tesla’s first electric vehicle had published. The first model of Tesla was based on ‘Lotus Elise’...
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...External Analysis PESTEL Analysis In order to distinguish and break down the fundamental elements of the company’s external environment it is suggested to use PESTEL analysis (Academy, 2015). Figure below illustrates all crucial external factors, which need to be considered while doing external analysis. PESTEL stands for: Taken from: http://www.professionalacademy.com/blogs-and-advice/marketing-theories---pestel-analysis In the following paragraphs, each factor is going to be analyzed separately. Political By selling autos in many countries of North America, Asia andWestern Europe (Tesla, 2014), the companyneeds to manage any political issues affecting its business operations. For example,one of the main political aspects influencing on the industry is ecological assurance lawsto stimulate the production of more environmentally friendly vehicles to meet the emanation levels(Environmental-protection.org.uk, 2014). The next essential aspect is US government vitality advance projects for innovative work of new vehicle advances (Department of Energy, 2014). For this situation, numerous automobile producerswill be occupied with entering the new business sector in automobile industry. Economical Nowadays, US market is most attractive for Tesla Motors, because of the economic growth and level of GDP (Tradingeconomics.com, 2015). Figure 1 below illustrates the growth rate of US GDP from 2013 to 2015. Figure 1. US GDP growth rate (%). (Trading Economics, 2015) In addition,...
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...Strategic Analysis Report Guidelines Applied Strategy Inc. – Fall 2011 Company: Tesla Motors, Inc. (Tesla) Overall Objective: To analyze Tesla’s current operations and provide strategic recommendations to the board of directors of Tesla in order to answer how to protect and strengthen a current competitive advantage, or to create a new competitive advantage and then protect and strengthen it. The recommendations should be creative, should leverage Tesla’s current strengths and/or address Tesla’s biggest weakness, and should be supported with sound financial analysis and justification. Refer to the financial analysis provided by Paul Gregg, ASI’s CFO, and use this as your financial model for all analysis and projections. Introduction (up to 1 page) Executive Summary Please provide an executive summary in the front of the report outlining in a concise manner the most critical aspects of your analyses. Formatting for readability will be important in this section. Your executive summary should identify your most critical findings and then highlight key components of your strategic recommendation. Consider your audience here – based on your research for Tesla and the industry, what does the CEO or Chairman of the Board of Tesla need to know to achieve the company’s goals? Part 1 (2-4 pages) Identify Tesla’s current mission and analyze Tesla’s strategy In less than one page, identify Tesla’s mission. Consider all of the parts of Tesla when you reflect on the vision and mission statement...
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...Tesla Motors Norbert Binkiewicz Justin Chen June 4, 2008 Matt Czubakowski 1 SWOT Analysis Strengths • • • • Good engineering and technology research capability Able to raise large amounts of capital First mover advantage; the first company to offer a relatively practical fully electric car, customers include high-profile figures like Arnold Schwarzenegger, George Clooney, and Jay Leno Designs and builds many of the components in its cars, including the power electronics, motor and battery packs Weaknesses • • • • Doesn’t have much brand recognition among the general public A very small company with small sales volume, so no economies of scale Possible supply problems with components, especially if demand increases The Tesla Roadster hasn’t been on the market for very long, the longevity of fully electric cars remains to be proven Opportunities • • • Threats • • • • Wrightspeed X1, a prototype high performance electric car that caters to the same market; the only direct competitor to Tesla that offers a similar product Large automobile companies entering the market with full and hybrid electric cars, the GM Volt and Toyota Prius The price of oil falling dramatically in the short run A competitor having a breakthrough in related energy technologies, like hydrogen powered cars, natural gas, or ethanol Moving towards the family sedan market and making a product that is meant for more of the automotive market Price of oil and gasoline skyrocketing, making the price...
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...Verbatim copying of material from the Internet, including tables and graphics. * Copying other students’ notes or reports. * Using paid or unpaid material prepared for the student by individuals or firms. B. Penalties for plagiarism ranges from failure in the TMA to expulsion from the university. Declaration: I hereby declare that the submitted TMA is my own work and I have not copied any other person’s work or plagiarized in any other form as specified above. Student Signature ……………………. Tutor’s Feedback Tutor Name: | Tutor Signature: | Date returned: | TESLA MOTORS Working at Tesla Motors is extremely energizing. representatives realize numerous lessons that will refer to for whatever remains of their life. Tesla have an incredible workforce and an extraordinary gathering in administration....
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...Strategic Analysis Report Guidelines Applied Strategy Inc. – Fall 2011 Company: Tesla Motors, Inc. (Tesla) Overall Objective: To analyze Tesla’s current operations and provide strategic recommendations to the board of directors of Tesla in order to answer how to protect and strengthen a current competitive advantage, or to create a new competitive advantage and then protect and strengthen it. The recommendations should be creative, should leverage Tesla’s current strengths and/or address Tesla’s biggest weakness, and should be supported with sound financial analysis and justification. Refer to the financial analysis provided by Paul Gregg, ASI’s CFO, and use this as your financial model for all analysis and projections. Introduction (up to 1 page) Executive Summary Please provide an executive summary in the front of the report outlining in a concise manner the most critical aspects of your analyses. Formatting for readability will be important in this section. Your executive summary should identify your most critical findings and then highlight key components of your strategic recommendation. Consider your audience here – based on your research for Tesla and the industry, what does the CEO or Chairman of the Board of Tesla need to know to achieve the company’s goals? Part 1 (2-4 pages) Identify Tesla’s current mission and analyze Tesla’s strategy In less than one page, identify Tesla’s mission. Consider all of the parts of Tesla when you reflect on the vision and mission statement...
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