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Tesla Stock Analysis

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MEMORANDUM

Company Background

Tesla Motors, Inc. was founded in 2003 by South African entrepreneur Elon Musk, and is based in Palo Alto, California. The company designs, manufactures, and sells electric cars, and is known for introducing the first fully electric sports car, the Tesla Roadster, in 2008. It was priced at $109,000 and could travel more than 200 miles per charge, twice as far as its competition. Tesla stopped producing the Roadster in 2011 as its contract with the key supplier expired, and launched the Model S in June 2012. The car ranges from $50,000 to $100,000 and can travel as far as 300 miles, depending on battery-size as well as the driver’s average speed. *Image adapted from Tesla Motors’ official website

Furthermore, it takes about an hour to charge the car at a cost of $1.36 (given that you pay the national average of $0.12/kilowatt hour), and there are currently eight Supercharging stations across the nation. Tesla estimates to build another 19 stations during the summer of 2013, and cover 98% of the U.S. and Canada by 2015. The Supercharger allows drivers to charge for free and at a rate twice as fast as regular outputs (Tesla Motors).

Elon Musk has said from day one that his main goal for the company is to drive forward the electric car revolution and create a mass-market car costing $30,000. However, that will take time. Musk and his team have been criticized for delaying production, and before May 2013 the company had made losses for 10 consecutive years. This is because Tesla has spent most of its resources on quality control and research and development, and has therefore not been able to turn profit nor reach its estimate production numbers. Nonetheless, Musk has remained confident that the company will achieve three very important milestones: Start production of the Model S in July 2012 (it actually started in

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