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Test 2 Marketing

In: Business and Management

Submitted By KKTeoh90
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TEST# 2 ALL QTIESTIONS MUSTBE ANSWERED MESTIDITAWAB SEMAASOALAN
(30 SECTION A - 30 Multiple choicequestions marks)
1.
The purpose of idea generationis to createa 1.,,1o ,-. of succeeding stages to t- .\ r c€ is that number. a. small number;reduce b. small number:increase of ideas. The purpose

'@ /d.

a.?

reduce largenumber; increase largenumber;

2.

v
3.

earlierthis yearto addvarietyfor customers. Your firm added threenewproducts Two of themfailedto reach evenminimal sales.What couldpossibly be a $ cause? a. The products werepricedtoo high incorrectly b. The products wereadvertised Competitors fight backharder thanexpected Research too extensive. was

The major purposeof test marketing is to provide management with the t4{ l!,-.,, I }".,. , i r1.u..l \rt information needed makea final decision to about \- ) r ,:i a. in whether compete themarket to whether launih thenewproduct to @ c. which marketto compete in d. how to compete themarket in This stagein the PLC is characterised rapid market acceptanca, by increasing sales in9_re4s!4-galgfits. is it? and, What a. new product development b. introduction
d. growth maturity

1

4.

w
5.

Caterpillarcharges percent 40 percent 20 to more than competitors its heavy for construction equipment basedon superior product and servicequality. This is an example p I' i of i ''t,' t.

a. Survival b. current profit maximization c. market shareleadership @ vroductquality leadership

which of thefollowingpricingobjectives mostused a university? is by Partial costrecoverv d 'bFull costrecovery Social price @ d. Cost-plus pricing underrrs,rrft\fsh'c {tr-rf r,th'6'market consists manybuyersand sellers of who
I.

c. d.

oligopolistic competition pure monopoly

8.

u
9.

astheir major objectiveif they aretroubledby too muchcapacity, heavycompetition changing or consumer wants. current profit maximisation survival c. marketshare...

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