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Course Syllabus

BUSI 520

Strategic Marketing Management

Course Description

This course is designed to provide the student with a working knowledge of the steps involved in the analytical and decision-making processes involved in formulating, implementing and controlling a strategic marketing program for a product market entry.

Rationale

No marketer can operate successfully or efficiently without a thorough understanding and proper application of the principles of managing a marketing strategy. This course, a requirement for the MBA program of study, will provide students with the knowledge and abilities essential to survival in tomorrow's business world.

I. Prerequisites

None.

II. Required Resource Purchase

Kotler, P., & Keller, K. (2012). Marketing management (14th ed.). Upper Saddle River,

NJ: Prentice Hall. ISBN: 1256392510 custom

Disclaimer: The above resource provides information consistent with the latest research regarding the subject area. Liberty University does not necessarily endorse specific personal, religious, philosophical, or political positions found in this resource.

III. Additional Materials for Learning

A. Computer with basic audio/video equipment

B. Internet access (broadband recommended)

C. Microsoft Word

(Microsoft Office is available at a special discount to Liberty University students.)

IV. Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

A. Apply concepts of marketing as they relate to strategic marketing management.

B. Evaluate a firm’s external environment to include consumer market, competition, market segments, positioning, product and branding, services, pricing, promotion, and evaluation.

C....

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