...MARKETING PLAN Strayer University Marketing Management – MKT 500 1. Develop the company's branding, pricing, and distribution strategy. Bryan’s Tutoring service will leverage its competitive edge to gain market share. These advantages offer students significant values including individualized and group tutoring, specialized handout material, tutoring specific to courses and professors, and the ability for the service to explain difficult concepts using easy-to-understand ideas and examples. The last advantage, the Systematic Analysis Framework provides students with a problem solving approach that is useful to the current question as well as being applicable to all of the student's other courses. The marketing strategy will seek to work closely with different professors enabling Bryan's tutoring to get a steady stream of referrals from the professors. The marketing strategy will also rely on focused advertising through the print media, spread across student newspaper advertisements, targeted flyers in campuses, posters in student areas and direct mailers to the students. The sales strategy will be focused on converting students into customers. One facet of this strategy is the offering of periodic complimentary sessions, designed to be an introduction to new students who are unsure if they will benefit from tutoring. We expect to have a high conversion rate into paid students from these...
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...HOW TO Prepare Your Curriculum Vitae Revised Edition Acy L. Jackson and C. Kathleen Geckeis Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-142626-4 The material in this eBook also appears in the print version of this title: 0-07-139044-8 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve...
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...A Project Report On Summer Training at Krishak Bharti Co-Operative Ltd. HAZIRA Submitted by: Exam Nos. Deepak Sharma 85 Anish Nair 46 Zaid Patel 70 Kevin Varsani 101 Tandel Gracee 93 Submitted to: Radha Vyas Jueela Mankar Namrata Khilochiya Hiren Patel Vivekanand College for BBA, Surat Academic Year-2006-07 ACKNOWLEGMENT Sharing our experience is one of the biggest honors, which every one cannot experience. To share our experience at KRIBHCO as management student is a matter grate honor and pride. We are grateful to KRIBHCO for letting us to do this project. We express our gratitude to Mr. Sunil jain (P&A Manager) Mr.Sampat (store department), Mr. Thomas T.S. (F & A Deptt), Mr. M.N Patel (H.R.D Deptt) .We are really thankful to employees of KRIBHCO who have been guiding us in this path Step by step and have made our path really simple to get through .we will use this experience through out our career and will make our future bright. So once again we thank all of them. In...
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...MARKET NEWS SERVICE MNS Medicinal Plants & Extracts North America Africa Western Europe India Eastern Europe China No. 18 March 2006 This note has b een prepared, without formal editing as a service to exporters and industries in developing countries by the Market News Service (MNS), Division of Product and Market Development, International Trade Centre UNCTAD/WTO. No part of this report may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior permission in writing of the MNS/ITC Geneva. Copyright © MNS/ITC 2006. All rights reserved Prepared by Mr. Josef Brinckmann, ITC Consultant brink@sonic.net International Trade Centre UNCTAD/WTO 54-56 rue de Montbrillant, CH-1202 Geneva, Switzerland. Tel : (4122) 730 01 11 - Fax: (4122) 733 44 39 E-mail: itcreg@intracen.org ; URL: http://www.intracen.org Postal address: International Trade Centre UNCTAD/WTO Palais des Nations, CH-1211 Geneva 10, Switzerland 2 EDITORS NOTE MNS Medicinal Plant and Extracts report is a formatted version of a news and information bulletin prepared by the International Trade Centre to promote international trade in medicinal plants and botanical extracts. The revised version of the report includes substantially more information on the structure and function of the market. These additional features have been included after extensive consultation with existing subscribers and trade experts. For subscription details please contact MNS...
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...Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section dedicated entirely to application questions. This section, available in each chapter of the test bank, offers real-life situations that take students beyond basic chapter concepts and vocabulary covered in the General Content section, and asks them to apply concepts covered in the chapters. Each chapter in the Test Item File contains 150 questions, with the following breakdown: 110...
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...Beginning a Life in Australia Welcome to Australia English DIAC12/01138.11 The Beginning a Life in Australia booklet is produced by the Department of Immigration and Citizenship (DIAC) and is published online at www.immi.gov.au/living-in-australia/settle-in-australia/beginning-life It is recommended that you view the booklet on a computer as it contains links to many websites that provide additional information. The booklet is reviewed and released annually and is available in PDF format. If you would like to provide comments or suggestions about the Beginning a Life in Australia booklet you can complete the online feedback form on the department’s website at www.immi.gov.au/contacts/forms/services/services-form.htm Note: If you wish to speak to a government department or non-government organisation and you need the assistance of an interpreter, ring the Translating and Interpreting Service (TIS National) on 13 1450 during business hours, which are generally 9.00 am to 5.00 pm. Ask TIS National to set up a three-way conversation between you, one of their interpreters and the organisation you wish to speak with. See Chapter 2, Help with English for more information about TIS National. Telephone numbers: Telephone numbers beginning with 1800 are free calls if you ring from a private telephone and cost the same as a local call if you ring from a payphone. Numbers beginning with 13 or 1300 are charged at local call rates. Some 1300 and 1800 numbers can be used only from...
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...¤, Inc. 2012 ANNUAL REPORT Dear Shareholders, I look forward to leading dELiA*s in rejuvenating the business and ultimately providing a strong foundation for profitable long term growth. We believe that dELiA*s has enormous potential as a specialty retailer with great brand recognition among teens. One of our biggest assets as a company is our deep understanding of the dELiA*s customer. We know who she is and what she likes. And we have an incredible opportunity to capitalize on dELiA*s’ brand equity and our customer insights to build a stronger, more consistent connection with our customer. As an omni-channel company, we have many opportunities to interact with our customer. We want to present her with a consistent brand message, look and feel in whichever way she chooses to connect with the dELiA*s brand. Aligning our brand image across channels will allow us to engage her in a more powerful way, creating stronger, deeper and longer lasting relationships. As such, we are working to revise our strategic plan to enable us to more consistently present her with the product that she loves in a way that speaks directly to her. While this will not happen overnight, we are dedicated to continually improving the business. We have an incredibly dedicated team that is working hard to improve the business and I am excited to be working with them to create a long term vision that we believe will ultimately allow dELiA*s to reach its full potential. I want to thank all...
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...Probability & Statistics for Engineers & Scientists This page intentionally left blank Probability & Statistics for Engineers & Scientists NINTH EDITION Ronald E. Walpole Roanoke College Raymond H. Myers Virginia Tech Sharon L. Myers Radford University Keying Ye University of Texas at San Antonio Prentice Hall Editor in Chief: Deirdre Lynch Acquisitions Editor: Christopher Cummings Executive Content Editor: Christine O’Brien Associate Editor: Christina Lepre Senior Managing Editor: Karen Wernholm Senior Production Project Manager: Tracy Patruno Design Manager: Andrea Nix Cover Designer: Heather Scott Digital Assets Manager: Marianne Groth Associate Media Producer: Vicki Dreyfus Marketing Manager: Alex Gay Marketing Assistant: Kathleen DeChavez Senior Author Support/Technology Specialist: Joe Vetere Rights and Permissions Advisor: Michael Joyce Senior Manufacturing Buyer: Carol Melville Production Coordination: Lifland et al. Bookmakers Composition: Keying Ye Cover photo: Marjory Dressler/Dressler Photo-Graphics Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Pearson was aware of a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Data Probability & statistics for engineers & scientists/Ronald E. Walpole . . . [et al.] — 9th ed. p. cm. ISBN 978-0-321-62911-1...
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...This page intentionally left blank Download at www.Pin5i.Com Essentials of Systems Analysis and Design Download at www.Pin5i.Com Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Executive Editor: Bob Horan Editorial Assistant: Ashlee Bradbury Director of Marketing: Patrice Lumumba Jones Executive Marketing Manager: Anne Fahlgren Senior Managing Editor: Judy Leale Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Creative Director: Blair Brown Senior Art Director/Design Supervisor: Janet Slowik Text Designer: Michael Fruhbeis Creative Director/Cover: Jayne Conte Cover Designer: Suzanne Duda Cover Art: Fotolia/3d mosaic/©Redshinestudio Manager, Rights and Permissions: Hessa Albader Media Project Manager: Lisa Rinaldi Media Editor: Denise Vaughn Full-Service Project Management: Tiffany Timmerman/S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Lehigh-Phoenix Color/Hagerstown Text Font: ITCCentury Book Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. Screen shots and icons reprinted with permission from the Microsoft Corporation. This book is not sponsored or endorsed by or affiliated with the Microsoft...
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...U.S. Department of Justice Office of Justice Programs National Institute of Justice APR. 04 Special REPORT Forensic Examination of Digital Evidence: A Guide for Law Enforcement U.S. Department of Justice Office of Justice Programs 810 Seventh Street N.W. Washington, DC 20531 John Ashcroft Attorney General Deborah J. Daniels Assistant Attorney General Sarah V. Hart Director, National Institute of Justice This and other publications and products of the U.S. Department of Justice, Office of Justice Programs, National Institute of Justice can be found on the World Wide Web at the following site: Office of Justice Programs National Institute of Justice http://www.ojp.usdoj.gov/nij APR. 04 Forensic Examination of Digital Evidence: A Guide for Law Enforcement NCJ 199408 Sarah V. Hart Director This document is not intended to create, does not create, and may not be relied upon to create any rights, substantive or procedural, enforceable at law by any party in any matter civil or criminal. Opinions or points of view expressed in this document represent a consensus of the authors and do not represent the official position or policies of the U.S. Department of Justice. The products, manufacturers, and organizations discussed in this document are presented for informational purposes only and do not constitute product approval or endorsement by the U.S. Department of Justice. This document was prepared under Interagency Agreement #1999–IJ–R–094 between...
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...Business Plans Handbook Business Plans A COMPILATION OF BUSINESS PLANS DEVELOPED BY INDIVIDUALS NORTH THROUGHOUT AMERICA Handbook VOLUME 16 Lynn M. Pearce, Project Editor Business Plans Handbook, Volume 16 Project Editor: Lynn M. Pearce Product Manager: Jenai Drouillard Product Design: Jennifer Wahi Composition and Electronic Prepress: Evi Seoud Manufacturing: Rita Wimberley Editorial: Erin Braun ª 2010 Gale, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. This publication is a creative work fully protected by all applicable copyright laws, as well as by misappropriation, trade secret, unfair competition, and other applicable laws. The authors and editors of this work have added value to the underlying factual material herein through one or more of the following: unique and original selection, coordination, expression, arrangement, and classification of the information. For product information and technology assistance, contact us at Gale Customer Support, 1-800-877-4253. For permission to use material...
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...14 GENERAL REQUIREMENTS 14 CATEGORIES OF POWER CONSUMING DEVICES AND RELIABILITY OF POWER SUPPLY 15 VOLTAGE LEVELS AND CONTROLS, REACTIVE POWER COMPENSATION 16 CHAPTER 1.3 SELECTION OF CONDUCTORS: HEATING, CURRENT DENSITY AND CORONA DISCHARGE CONDITIONS 16 SCOPE 16 SELECTION OF CROSS-SECTION OF CONDUCTORS: HEATING 17 MAXUIMUM CONTINUOUS CURRENTS FOR WIRES, CORDS AND CABLES IN RUBBER OR PLASTIC INSULATION 18 MAXIMUM CONTINUOUS CURRENTS FOR CABLES IN IMPREGNATED PAPER INSULATION 22 MAXIMUM CONTINUOUS CURRENTS FOR BARE WIRES AND BUSES 29 SELECTING CROSS-SECTION OF CONDUCTOR PER THE ECONOMIC CURRENT DENSITY 33 CONDUCTOR CORONA AND RADIO FREQUENCY TESTS 36 CHAPTER 1.4 SELECTION OF ELECTRICAL EQUIPMENT AND CONDUCTORS FOR SHORT CIRCUIT CONDITIONS 36 SCOPE 36 GENERAL REQUIREMENTS 36 IDENTIFICATION OF SHORT-CIRCUIT CURRENTS FOR SELECTION OF EQUIPMENT AND CONDUCTORS...
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...Answers to Conceptual Integrated Science End-of-Chapter Questions Chapter 1: About Science Answers to Chapter 1 Review Questions 1 The era of modern science in the 16th century was launched when Galileo Galilei revived the Copernican view of the heliocentric universe, using experiments to study nature’s behavior. 2 In Conceptual Integrated Science, we believe that focusing on math too early is a poor substitute forconcepts. 3 We mean that it must be capable of being proved wrong. 4 Nonscientific hypotheses may be perfectly reasonable; they are nonscientific only because they are not falsifiable—there is no test for possible wrongness. 5 Galileo showed the falseness of Aristotle’s claim with a single experiment—dropping heavy and lightobjects from the Leaning Tower of Pisa. 6 A scientific fact is something that competent observers can observe and agree to be true; a hypothesis is an explanation or answer that is capable of being proved wrong; a law is a hypothesis that has been tested over and over and not contradicted; a theory is a synthesis of facts and well-tested hypotheses. 7 In everyday speech, a theory is the same as a hypothesis—a statement that hasn’t been tested. 8 Theories grow stronger and more precise as they evolve to include new information. 9 The term supernatural literally means “above nature.” Science works within nature, not above it. 10 They rely on subjective personal experience and do not lead to testable hypotheses. They lie outside...
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...Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States SEVENTH EDITION Data Communications and Computer Networks A Business User’s Approach Curt M. White DePaul University Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Data Communications and Computer Networks: A Business User’s Approach, Seventh Edition Curt M. White Editor-In-Chief: Joe Sabatino Senior Acquisitions Editor: Charles McCormick, Jr. Senior Product Manager: Kate Mason Editorial Assistant: Courtney Bavaro Marketing Director: Keri Witman Marketing Manager: Adam Marsh Senior Marketing Communications Manager: Libby Shipp Marketing Coordinator: Suellen Ruttkay Media Editor: Chris Valentine Art and Cover Direction, Production Management, and Composition: PreMediaGlobal Cover Credit: © Masterfile Royalty Free Manufacturing Coordinator: Julio Esperas © 2013 Course Technology, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means—graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act—without the prior written permission of the publisher. For product information and technology assistance...
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...Strategiefindung von Non-Profit-Organisationen DISSERTATION der Universität St. Gallen, Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften (HSG) zur Erlangung der Würde eines Doktors der Wirtschaftswissenschaften vorgelegt von Johannes Kunz von Zürich Genehmigt auf Antrag der Herren Prof. Dr. Torsten Tomczak und Prof. Dr. Antonin Wagner Dissertation Nr. 3136 Digicenter, St. Gallen 2006 Die Universität St. Gallen, Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften (HSG), gestattet hiermit die Drucklegung der vorliegenden Dissertation, ohne damit zu den darin ausgesprochenen Anschauungen Stellung zu nehmen. St. Gallen, den 17. November 2005 Der Rektor: Prof. Erst Mohr, PhD Vorwort Als die vorliegende Arbeit ihren Anfang nahm, war das Ziel klar abgesteckt: Die umfangreichen Erfahrungen des Autors im Bereich des erfolgreichen Managements von Kundenbeziehungen auf nicht profitorientierte Organisationen anzuwenden. Bereits im Rahmen der ersten Recherchen kamen allerdings Zweifel auf – fand sich doch schnell eine Vielzahl von Quellen, die sich mit unterschiedlichen Aspekten des Marketing von NPO befassen, darunter auch einige umfassende Werke zum Thema Kundenbindung. Das Ziel, einen neuen und auch einigermaßen nutzbringenden Beitrag zu leisten, wäre in diesem Kontext nur zu verfehlen gewesen. Ebenfalls verfügbar ist zahlreiche Literatur zur Organisation und zum Management von NPO. Was hingegen überraschte, war...
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