The object of consumer behaviour * Consumer behaviour as border science with: * Psychology * Sociology and ethnosociology * Economy(general economy, demography, statistics) * Marketing * Anthropology

GDP is really usefull
Example:
| Family 1 | Family2 | Family 3 | Family 4 | Family 5 | GDP | Per family | Country A | 2000 | 2000 | 2000 | 2000 | 2000 | 10000 | 2000 | Country B | 0 | 0 | 0 | 0 | 10000 | 10000 | 2000 |

Income
100%
80%
60%
40%
20%
Lorenz curve
20% 40% 60% 80% 100%

Most interesting: draw the curve for every year for a country Gini coefficient from 0 to 1 (if this coefficient is high that means that the amount will be really hight but really exclusive and good are cheap)

Inflation rate is also very important, if you have a high inflation rate not enough money for sell goods Unemployment rate is also important, if you have a very high ratecheap goods, not distraction goods, only necessary good If you have high rate unemployment for young people (like in Spain) good which are normally sailed to young people will not be Important information in demographyAge,sex The object of consumer behaviour * Principal statements of consumer behaviour: * Dependability from historical situation and époque * Necessity to learn and to form the consumer behaviour * Use of analogies * Clearing causes of incomprehensible phenomenon * Dependability from the type of society The psychological theories related with consumer behaviour I) Classical psychoanalysis: FREUD He came to Paris and worked in la Sale Pitriere, in this hospital, he was used to tranquilize people very drastic with a liquid very cold. It was the period when people had mentally problem where treated like in prison. After he stared to work next to ill people, looked for new attitudes. The society of psychoanalyse started to work last year of the 18 centuries. Human represented for him a special case, and it was for him very interesting. Psycho analogy of Children by Freud with his colleagues (were the first to study) a) Parts of psyche Freud is considering human psyche, from 3 parts: -The lowest par: Id (the most important part for Freud, to go inside in human mind. For that, he analyzed the dreams. And by analyzing the dream you can learn lot’s of thing. He also used hypnotize to go inside the human mind. All kind of information during our life, are stocked in our mind) -Second part: Ego(myself, my character, the power of my character) -Third part: Super Ego b) Libido energy Instinct of breathe Human needs sexual energy c) Safeguard mechanisms of unconscious part of psyche -Outlaw, how our memory forgot this information, -Regressions: -Reaction -Projection (to others): we have our own problem, but we are projecting those problems to the others -Sub limitation: how to make the treatment of really ill people -Rationalization: by talking, by recognazation understand why people who are ill act like that -Abnegation: d) Main aspects of self-conscience People can analyze their self: -Real Me : character which are present in our personality -Reflective Me: what people are thinking about me -Ideal Me: -Possible Me: if I will make the effort, I can be like ..