Costco Business Model And Elements Of Costcos Strategy, Management1. What is Costco’s business model? Is the company’s business model appealing? Why or why not?2. What are the chief elements of Costco’s strategy? How good is the strategy?Posted by Alena | Posted Date: 8/7/2011 12:03:45 PM | 1. What is Costco’s business model? Is the company’s business model appealing? Why or why not?Business Model is used to exemplify the methods and ways which we used to generate planned revenue. The Costco’s business model is to generate high sales volume and rapid inventory turnover by offering low prices on limited selection of national branded and select private-label products in wide range of merchandise categories. Costco’s offers these products to their members who are of two types’ business members and gold star members.This business model is tempting because it gives a test to Costco’s management to continue to devise strategies and methods through which they can keep hold of existing members and catch the attention of new members. Otherwise they will suffer failure because there will be a risk that discontented members will not renew their membership. This business model takes company towards total quality management.2. What are the chief elements of Costco’s strategy? How good is the strategy?Strategy is the organization’s pre selected means or approach to gaining its goals or objectives, while keeping in view current and future external conditions. Costco’s strategy’s elements are:• Low prices• Limited product lines and selection• Treasure hunt shopping environmentBy keeping low prices Costco’s is following cost leadership strategy which is good because on this base they can compete with their competitors. By limited product lines and limited selection they are offering limited 4000 items which are less as compared to its competitors. Costco’s is adopted market