...an emotional response as well as saying the product is strong. Ultimately, this furthers the advertisement’s main point, which is the product is strong enough to last all day. Then, by saying “Strong & Beautiful”, the advertisement uses the vague technique because these words really have no meaning to the product. Though it is used in the vague technique and has no real meaning, the use of the word strong allows the consumer to believe that the product is strong, thus further demonstrating the advertisement’s message. This advertisement utilized different claims, appeals, and images to get its point, which was that the product is strong enough to stay dry all day, across. The various claims, appeals, and images used here are just a few examples of many different kinds of techniques to sell something. In a society which is constantly surrounded by advertisements, it is a consumer’s responsibility to be informed of these strategies of deception. If a consumer is educated on the methods of advertisements, they can look past all of the color and selling points and see the advertisement for what it is- an argument in the form of a picture. If a consumer can see this argument, they will be able to make informed decisions of what they are purchasing. Then, they won’t buy something because of the pretty colors or some other reason. In conclusion, it is important to recognize the main point of an advertisement because it allows consumers to be truly informed and not be deceived in this...
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...A Guide to Writing the Literary Analysis Essay I. INTRODUCTION: the first paragraph in your essay. It begins creatively in order to catch your reader’s interest, provides essential background about the literary work, and prepares the reader for your major thesis. The introduction must include the author and title of the work as well as an explanation of the theme to be discussed. Other essential background may include setting, an introduction of main characters, etc. The major thesis goes in this paragraph usually at the end. Because the major thesis sometimes sounds tacked on, make special attempts to link it to the sentence that precedes it by building on a key word or idea. A) Creative Opening/Hook: the beginning sentences of the introduction that catch the reader’s interest. Ways of beginning creatively include the following: 1) A startling fact or bit of information Example: Nearly two hundred citizens were arrested as witches during the Salem witch scare of 1692. Eventually nineteen were hanged, and another was pressed to death (Marks 65). 2) A snatch of dialogue between two characters Example: “It is another thing. You [Frederic Henry] cannot know about it unless you have it.” “ Well,” I said. “If I ever get it I will tell you [priest].” (Hemingway 72). With these words, the priest in Ernest Hemingway’s A Farewell to Arms sends the hero, Frederic, in search of the ambiguous “it” in his life. 3) A meaningful quotation (from the book you are analyzing...
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...Jamestown JSTOR Article Analysis Learning Historical Skills through JSTOR PROVIDE TEXTUAL EVIDENCE FOR EVERY SINGLE QUESTION. 1. What is the topic of the article and what conclusion(s) does the author reach? PROVIDE TEXTUAL EVIDENCE The topic of the article is how the colonists struggled to live in North America “ During the course of that year, desperation had driven the men, women, and children at Jamestown to eat "doggs Catts Ratts” (Bernhard, 611). and myce," not to mention human flesh.49 The conclusions the author made was that the colonist really had a hard time surviving and the woman and children were a lot more important than most people thought they would be “"the quality of life at Jamestown in the first two decades was severely limited by the absence of women and children," (Bernhard,114). 2....
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...Textual Analysis Philip Morris International The move structure is expository with clearly defined sections for respectively situation, problem, solution and evaluation. Line 2 briefly states the situation and stipulate that litigations are inefficiency and unavailing, whereas lines 5 - 9 elaborate on the matter and describe the problem. The solution is diminutive stated in line 13, and bluntly claim their solution to be correct and de jure. The evaluation starts in line 13 and reaches a interim conclusion in line 15, and the remainder of the text can be seen as an elaborative evaluation of the litigations, and ends abruptly in line 52 without an actual conclusion. The move structure is rather unusual, as the evaluation constitutes the vast majority, hence the textual analysis will primarily revolve around the lines 1 - 15, and incorporate the evaluation as supplementary information. The media text embraces all of the appeal forms to a certain degree, and uses argumentative discourse to persuade the reader. The primary appeal form is undeniably logos, which also aligns with the previously defined expository move structure. With the primary focus on logos, PMI undertake a historical approach to persuade the reader of litigation being insufficient as a means of control. An example of logos is found in line 38 - 44, where PMI elaborate on past and ongoing litigations. PMI utilize repetitions and enumerations of the countries implicated, which substantiate and emphasize PMI’s...
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...If one examines textual narrative, one is faced with a choice: either accept the modern paradigm of expression or conclude that language may be used to reinforce capitalism. But Foucault’s model of the prepatriarchialist paradigm of reality suggests that the establishment is part of the paradigm of narrativity, given that sexuality is equal to consciousness. Derrida promotes the use of textual narrative to analyse and attack sexual identity. Therefore, Scuglia[1] implies that we have to choose between the prepatriarchialist paradigm of reality and subdialectic rationalism. If textual narrative holds, the works of Joyce are an example of constructivist nihilism. In a sense, the subject is contextualised into a pretextual paradigm of narrative that includes reality as a paradox. The primary theme of the works of Joyce is not, in fact, discourse, but subdiscourse. Thus, the subject is interpolated into a prepatriarchialist paradigm of reality that includes narrativity as a totality. 2. Joyce and textual narrative “Society is intrinsically unattainable,” says Bataille. McElwaine[2] states that we have to choose between the prepatriarchialist paradigm of reality and posttextual capitalism. It could be said that several discourses concerning cultural theory may be found. The main theme of Buxton’s[3] analysis of textual narrative is the role of the artist as observer. If the modern paradigm of expression holds, we have to choose between textual nihilism and the neodialectic paradigm...
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...A GENRE ANALYSIS OF SENIOR HIGH SCHOOL STAFF MEETING MINUTES ABSTRACT Interest in genre analysis has increased over the years with studies done by several scholars such as Swales, Bhatia, Berkonkotter, Hyon, Bazerman, Miller, to mention just a few, on various genre ranging from the research article in general to letters. Studies on genre analysis into meeting minutes are however, very limited and so the aim of this study is to investigate the communicative purpose, schematic structure and lexico grammatical features which characterize this genre. Swales' (1990) rhetorical approach to genre analysis was used to investigate eighteen meeting minutes which revealed the occurrence of seven moves with each having its own communicative purpose and linguistic features which characterize the genre as a formal one. The study has implications for genre studies in the area of pedagogy and further research. Key words: genre, minutes, discourse, moves, steps, Ghana. 1.0 INTRODUCTION Minutes is a highly formal written genre situated in the domain of business discourse and is an official record and considered a legal document by auditors, IRS and the law courts. Oxford defines it as a written record of what is said and decided at a meeting. It is used by institutions, corporate bodies and varied organisations. Its main communicative purpose is to record and relay information to the members of that discourse community. It also gives members the platform to express their views and opinions...
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...Textual Sublimations: Textual precultural theory in the works of Fellini Thomas Dietrich Department of Politics, University of Michigan 1. Expressions of genre If one examines the neodialectic paradigm of reality, one is faced with a choice: either accept textual precultural theory or conclude that the collective is capable of truth. Thus, an abundance of deconstructions concerning not materialism, but postmaterialism may be found. The subject is contextualised into a textual capitalism that includes sexuality as a reality. Therefore, the characteristic theme of the works of Fellini is the dialectic, and eventually the meaninglessness, of predialectic class. The subject is interpolated into a constructivist discourse that includes art as a whole. In a sense, Derrida uses the term ‘rationalism’ to denote the bridge between narrativity and society. Bataille suggests the use of neotextual rationalism to deconstruct sexist perceptions of class. 2. Rationalism and the material paradigm of discourse “Consciousness is intrinsically responsible for hierarchy,” says Derrida. It could be said that the primary theme of Prinn’s[1] analysis of the patriarchial paradigm of narrative is the role of the writer as artist. If textual precultural theory holds, we have to choose between rationalism and Lacanist obscurity. But the subject is contextualised into a textual precultural theory that includes reality as a reality. Rationalism implies that consensus is created by the collective...
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...explicitly. Think about some of the learning skills we have used to determine central idea. Would any of these be useful when determining explicit textual information? We could probably make a list of details in the text and analyze the text to see how the author uses structure. Open your digital notebook and describe your strategy and the...
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...S3PAS:A Scalable Shoulder-Surfing Resistant Textual-Graphical Password Authentication Scheme Huanyu Zhao and Xiaolin Li Scalable Software Systems Laboratory Department of Computer Science Oklahoma State University, Stillwater, OK 74078, USA Email: {huanyu, xiaolin}@cs.okstate.edu Abstract The vulnerabilities of the textual password have been well known. Users tend to pick short passwords or passwords that are easy to remember, which makes the passwords vulnerable for attackers to break. Furthermore, textual password is vulnerable to shoulder-surfing, hiddencamera and spyware attacks. Graphical password schemes have been proposed as a possible alternative to text-based scheme. However, they are mostly vulnerable to shouldersurfing. In this paper, we propose a Scalable ShoulderSurfing Resistant Textual-Graphical Password Authentication Scheme (S3PAS). S3PAS seamlessly integrates both graphical and textual password schemes and provides nearly perfect resistant to shoulder-surfing, hidden-camera and spyware attacks. It can replace or coexist with conventional textual password systems without changing existing user password profiles. Moreover, it is immune to brute-force attacks through dynamic and volatile session passwords. S3PAS shows significant potential bridging the gap between conventional textual password and graphical password. Further enhancements of S3PAS scheme are proposed and briefly discussed. Theoretical analysis of the security level using S3PAS is also investigated. is...
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...GCE Media Studies Advanced Subsidiary GCE Unit G322: Key Media Concepts (Television Drama) Mark Scheme for June 2011 Oxford Cambridge and RSA Examinations OCR (Oxford Cambridge and RSA) is a leading UK awarding body, providing a wide range of qualifications to meet the needs of pupils of all ages and abilities. OCR qualifications include AS/A Levels, Diplomas, GCSEs, OCR Nationals, Functional Skills, Key Skills, Entry Level qualifications, NVQs and vocational qualifications in areas such as IT, business, languages, teaching/training, administration and secretarial skills. It is also responsible for developing new specifications to meet national requirements and the needs of students and teachers. OCR is a not-for-profit organisation; any surplus made is invested back into the establishment to help towards the development of qualifications and support which keep pace with the changing needs of today’s society. This mark scheme is published as an aid to teachers and students, to indicate the requirements of the examination. It shows the basis on which marks were awarded by Examiners. It does not indicate the details of the discussions which took place at an Examiners’ meeting before marking commenced. All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated. Mark schemes should be read in conjunction with the published question papers and...
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...HOW TO WRITE A LITERARY ANALYSIS ESSAY The purpose of a literary analysis essay is to carefully examine and sometimes evaluate a work of literature or an aspect of a work of literature. As with any analysis, this requires you to break the subject down into its component parts. Examining the different elements of a piece of literature is not an end in itself but rather a process to help you better appreciate and understand the work of literature as a whole. For instance, an analysis of a poem might deal with the different types of images in a poem or with the relationship between the form and content of the work. If you were to analyze (discuss and explain) a play, you might analyze the relationship between a subplot and the main plot, or you might analyze the character flaw of the tragic hero by tracing how it is revealed through the acts of the play. Analyzing a short story might include identifying a particular theme (like the difficulty of making the transition from adolescence to adulthood) and showing how the writer suggests that theme through the point of view from which the story is told; or you might also explain how the main character‟s attitude toward women is revealed through his dialogue and/or actions. REMEMBER: Writing is the sharpened, focused expression of thought and study. As you develop your writing skills, you will also improve your perceptions and increase your critical abilities. Writing ultimately boils down to the development of an idea....
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...An Analysis of Gender Roles in Disney Princess Films Jasmit Singh 213749361 Traditional and Popular Culture – 1900 9.0 Susan Niazi – Tutorial 6 Whether it’s the colours they wear, the activities they engage in or how they behave, men and women are known to play different roles in society. These established gender roles “are not innate or natural but a product of society”. Children, adolescents and adults all learn gender roles through the environment they’re surrendered by. One of the many huge influencers that help shape gender roles is media. Although “there has been a lot of change over the years in terms of what is considered appropriate societal roles for men and women, this change is not reflected in contemporary film”. The ideology of mainstream media continues to focus on the males being the heads of society, which in result, shows an unequal representation of the females. From an early age, media puts an image into young minds, informing them how males and females should think, act, behave and appear. In many television shows and films, one can easily see the distinct difference between the role of a male and a female. Often films are enforcing stereotypical gender roles where the male is seen to holds more importance in society than the female. Amongst many film producing companies, Walt Disney Pictures for decades have been enforcing stereotypical gender roles in their princess films. Though it may not be outright obvious, Disney productions play a huge role...
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...Decoding Stuart Hall’s Encoding/Decoding model Stuart Hall is a prominent sociologist and cultural theorist and author of the significantly influential essay Encoding/Decoding; published in 1973 during the time of his position as director of the Centre for Contemporary Cultural Studies at Birmingham University (Chandler 2001). Encoding/Decoding is a theoretical framework devised to critically examine how society or the hegemonic institutions in society, disseminate messages implanted or ‘encoded’ (Hall 2001, p.167) with meaning ‘through the operation of codes within the syntagmatic chain of a discourse’ (Hall 2001, p.166). Hall’s model examines the processes in which television texts are constructed with dominant codes or ‘preferred readings’ (Hall 2011, p.172), whilst signifying theoretical strategies from which audiences can deconstruct and consume such readings existing within texts in correspondence to cultural and social conditions. Hall’s model laid the foundations for much ethnographic research; it is upon this premise and its comprehensive influence, that in this essay the advantages and limitations of his model will be evaluated with focus on how effectively it functions within the indicated parameters of specific texts and discourses. Hall’s model which is fundamentally a mode of communication and audience reception theory, stems from early models of which proposed to analyse how audiences interpreted texts through the visual and aural discourse of television...
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...Name of method | Description of method | When method is used | Triangulation | Triangulation involves three people. It is the communication method in which one person does not communicate directly with another person. Although, both people communicate with the third person. | This method is used when one person is not able to communicate directly to another person. For example, it is used in case studies, when opinions of different people or groups need to be gathered. | Quantitative | Quantitative research is when one collects data through questionnaires of preference for types of television programs. The information is then analyzed to determine the mean preference scores for the given programs. | Quantitative research is widely used in psychology, economics, sociology, marketing, health & human development, gender and political science. | Qualitative | Qualitative research is mainly exploratory research. It provides insights into a problem or it helps to develop ideas. | It is used to gain an understanding of underlying reasons, opinions, and motivations. It also used when looking deeper into a problem | Surveys | Surveys are useful in identifying the truth. Through surveys, issues can be addressed more efficiently. Data is collected through a large amount of people when using surveys. | Surveys are useful when identifying needs and wants of stakeholders in an organization, for developing strategies, and collecting large amounts of data. | Experimentation...
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...contents, i.e., efficient and precise retrieval of images that satisfies users’ needs. Toward this goal, content-based image retrieval (CBIR) has been intensively studied in the research community, while text-based search is better adopted in the industry. Both approaches have inherent disadvantages and limitations. Therefore, unlike the great success of text search, web image search engines are still premature. In this paper, we present iLike, a vertical image search engine that integrates both textual and visual features to improve retrieval performance. We bridge the semantic gap by capturing the meaning of each text term in the visual feature space, and reweight visual features according to their significance to the query terms. We also bridge the user intention gap because we are able to infer the “visual meanings” behind the textual queries. Last but not least, we provide a visual thesaurus, which is generated from the statistical similarity between the visual space representation of textual terms. Experimental results show that our approach improves both precision and recall, compared with content-based or text-based image retrieval techniques. More importantly, search results from iLike is more consistent with users’ perception of the query terms. Index Terms—CBIR, specialized search, vertical search engine Ç 1 INTRODUCTION...
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