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Textual Analysis Examples

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A Dozen Words and a Picture Goes a Long Way
Advertisements are a way for advertisers to sell their product to the masses. Though different products are being sold, the method of selling tends to be the same. There are a finite number of techniques, appeals, and images used by advertisers, which can be skillfully combined to make an effective advertisement, such as this advertisement. By examining the image, claims, and appeals of this advertisement, it is clear that this advertisement effectively creates the point that Soft & Dri deodorant is strong enough to stay dry all day. This advertisement attaches personalities to images and places noticeable text to demonstrate the product’s point. This is apparent, due to the fact that the eye is …show more content…
The logical appeal is apparent when the smaller text is read. The text says, “New Gillette for Women Soft & Dri is a combination of a strong dryness ingredient and skin conditioners.” It is the mentioning of the ingredients in the product that demonstrates the logical appeal at play because this is indisputable; no person can argue what is in the product. However, the use of the adjective “strong” in this fact is what lends credence to the product’s claim. By saying the product has a strong dryness ingredient, the advertisement is reaffirming the product’s claim through a logical appeal. Also used is an emotional appeal. The advertisement uses emotional words, such as “strong” and “beautiful” to help the consumer associate the product with these words, as well as provoking the consumer’s own emotions. By associating the product with strength, the advertisement once again demonstrates its …show more content…
By saying, “Strong & Beautiful. Just like you.” the advertisement is utilizing the compliment the consumer technique, as well as establishing a comparison to the product. The use of this technique strokes the consumer’s ego and provokes an emotional response as well as saying the product is strong. Ultimately, this furthers the advertisement’s main point, which is the product is strong enough to last all day. Then, by saying “Strong & Beautiful”, the advertisement uses the vague technique because these words really have no meaning to the product. Though it is used in the vague technique and has no real meaning, the use of the word strong allows the consumer to believe that the product is strong, thus further demonstrating the advertisement’s

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