...TGI FRIDAYS MARKETING PLAN Marketing BUS319 DeVry University Online Table of Contents Page Executive Summary 3 * Company History 4 Strategic Focus and Plan……………………………………………………………………………………………………………………………4 Mission Statement 5 Goals 5 Competitive Advantage 5 Situation Analysis 6 SWOT Analysis 6 * Industry Analysis……………………………………………………………………………………………………………………6 Competitor Analysis 7 Company Analysis 7 Customer Analysis 8 Market-Product Focus 9 Marketing and Product Objectives 9 Market-Product Grid 9 Target Markets 10 Points of Difference & Positioning 10 Marketing Program 11 Product Strategy 11 Price Strategy 12 Promotion Strategy 12 Place Strategy 13 Financial Projections 14 Break-even Analysis 14 * Financial Projection 15 Organization 17 Implementation Plan 18 Evaluation and Control 19 Possible Deviations 19 Possible Solutions 19 Conclusion 20 References...................................................................................................................................................21 Executive Summary TGI Friday will strive to be the top casual dining food chain in the world. We aim to have our guest experience a great meal, in a fun lively atmosphere, at an affordable price. As times have changed TGI Fridays must change to accommodate there changing customers. Fridays will introduce an...
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...‘The summary of the rules of work’ The thing I like about this book is that it is stating what may seam obvious; yet, there is something in the way he explains it and puts it to you that makes you forget you know this already. So I was not sitting in that chair think "yes, I know". I was thinking something more like: "Yes, I know that but I also know I fail at that". So, I'd say it's unfair to label this book as states the obvious and then the end. For some people, work's a breeze, they glide effortlessly through all the office politics and back stabbing, always saying and doing the right thing, getting raises, getting promotions, getting results. What do they know that everyone else doesn't? The rules of work. Those rules are surprisingly easy to learn and once you know them, they're equally easy to live by. Now, Richard Templar's brought them all together in one place like the quick, irreverent The Rules of Work, A Definitive Guide to Personal Success. Templar doesn't just show you how to look more effective, he shows you how to be more effective in today's workplace environments. Discover how to get ahead without compromising your principles; how to project the air of confidence and energy that wins respect; how to carve out a powerful niche for yourself; how to handle conflict without alienating the warriors; how to read your corporate culture; when to speak and when to remain silent; when to stay late and when to leave early; and how to capitalize on the key moments...
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...Introduction··············································································3 Product Analysis·········································································4 Environment Analysis·······························································5, 6 Marketing Analysis·····································································7 Pricing Analysis··········································································8 Description of Advertising, Public Relations and Promotions·················9 Conclusions/Reflections·······························································10 Works Cited·············································································11 Introduction History of T.G.I Fridays It all began with a fun-loving New Yorker named Alan Stillman. He used to sell perfume, then he purchased a bar on 1st Avenue and 63rd Street and named it T.G.I. Friday’s. That was over 45 years ago. He didn’t know that he was creating what is now known as the “Casual Dining” segment in the restaurant industry; he just wanted to create the ultimate singles bar. T.G.I. Friday’s became an overnight sensation - a destination synonymous with FUN for singles, couples, co-workers and friends. Place chosen: T.G.I Fridays in Northlake mall (6840 Northlake Mall Dr, Charlotte, NC 28269) └This location is very convenient for Mall shoppers after they are done with shopping. It is also a great place for families, couples, singles, and friends who don't want to eat in the...
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...restaurants, like TGI Fridays, are preparing for a gradual decrease in sales growth fueled by the Baby Boomer generation. As this demographic begins to taper, restaurants are looking for ways to appeal to a younger demographic, 15- to 30-year olds, who may be craving different menu items or eating at nontraditional times. Fast casual is one of the fastest-growing segments in the restaurant industry. Fast casual’s year-over-year traffic rose 6 percent in 2011. Consumers are trading down to quick-service and fast casual outlets in favor of their convenience and value. Gen Y, a demographic that is “entering their prime dining-out years,” favors the quality and value perceptions of fast casual options. In response, restaurants are revamping interiors to be more modern, rethinking marketing with new social media campaigns and revising menus to cater to a younger flavor palate. Other restaurants are focusing on to-go menus that appeal to this younger generation’s on-the-go lifestyle. Competitive Trends * Brands * Product * Generic * Total Budget Technological Trends Restaurant operators have data tools at their fingertips that help them understand their customers and the effectiveness of their marketing messages. Data from social media, public relations, email marketing and advertising can help operators evaluate strategies and plan for the future. However, first casual dining chains must break down the walls of traditional departments like marketing and public relations...
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...service and are well profitable operations. Cyprus Tourism Organization (CTO) is dealing mainly with the promotion of Cyprus as a touristic destination. At the same time, the CTO in cooperation with Health Authorities and Fire Department are enforcing strict quality standards regarding hygiene, health and safety, store design and operation. As a result Cyprus during the last 30 years has developed a food and beverage industry with premium quality standards for products and service. Casual Dining Chains This category, which is also analyzed on the next chapter, is international chains that are operating or will shortly operate in Cyprus. TGI Fridays holds the biggest share on this market. During the last three years Bennigan’s Grill & Tavern has been increasing the market share by operating three stores all around the island, and with plans for three more locations in 2013. Nando’s, even though is not a direct competitor due to the menu limitations, has the smallest share on that market. In 2012 Hard Rock Café will be opening its doors to the public in Nicosia. Due...
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...The new restaurant in london city Marketing skill and Entrepreneurship Assignment Submitted by: Darpan Shrestha ID: C0420BSBS0213 Submitted to Dr. Rajendra Kumar & Dr Lawernce Akwetey Submitted on 19/04/2013 Table of Contents Task 1 4 1. Introduction 4 2. Effectuation 4 3.Causation 5 4. Theory of effectuation 5 5. Conclusion 6 Task 2 8 1 Introduction: 8 2. Business description 8 2.1 Overview 8 2.2 Opening hours 8 2.3 Atmosphere 8 2.4 Product and services 8 2.5 Mission statement: 10 2.6 Our Goal: 10 2.7 Purpose: 10 2.8 Objectives 10 3. Start up Summary 10 4. Market Analysis 10 4.2 Market Analysis Summary 11 4.2.1 Size Selection: 11 4.2.2 Variety: 11 4.2.3 Price 11 4.3 Market segmentation 11 4.3.1 The business people: 11 4.3.2 Local People: 11 4.3.3 Family: 11 4.3.4 Tourist: 11 5. Target Market 12 5.1 Target market segment strategy 13 5.2 Market Needs 13 6. Service Business analysis 13 7. Market Analysis Summary 13 7.0.1 Competitive Edge: 14 7.0.2 Main Competitors: 14 7.1 Marketing Strategy 14 7.2 Marketing Program 14 7.2.1 In store marketing program 14 7.3 Promotion and publicity 15 8. Sales Strategy: 15 8.1 Sales Forecast: 16 9. Management Summary 17 9.1 Personnel plan 18 9.2 Kitchen 18 9.3 Restaurant Operation 18 10. Financial Plan 18 10.1 Financial format 18 10.1.1 Assumption: 19 10.1.2 Business growth 19 10.1.3 Estimated Weekly Sales 19 10.1.4 Estimated Seasonal...
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...1.6 CRM Practices in Retail Sector India presents a huge opportunity to the world at age, to use as a hub. Standing on the threshold of a retail revolution and witnessing a fast changing retail landscape, India is all set to experience the phenomenon of global village. India is the “promised land” for global brands and Indian retailers A “Vibrant economy”. India tops in the list of emerging market for global retailer and India’s retail sector is expanding and modernizing rapidly in line with India’s economic growth. The future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging opportunities...
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...Jenny’s Closet Party LLC: Marketing Plan Presented By: Jennifer Smith Dr. Karen Mountain Marketing Management (MKT 500) Strayer University Thursday, June 5, 2014 Executive Summary What if I told you that you can get stylish clothing and accessories and the only catch was that you have to clean out your closet? If you said yes, then Jenny’s Closet Party is the dynamic answer for you. Jenny’s Closet Party LLC is designed with you in mind, by creating the ultimate “Girls Night Out” experience, combining fashion, food, and fun while mingling amongst friends. Uniquely swapping from one fashionista’s closet to another and the remaining items are donated to a local charity. Sounds the perfect win-win scenario right? Jenny’s Closet Party, “A great excuse to clean out your closet”. First Step: Upon receipt of an invitation or retrieval of flyer, specific details will be highlighted as to a theme, what items are being requested, deadline for dropping of your items and also what you should expect the day of the event. Go through your closet and find articles of clothing or accessories that you would like to swap. The items must be in style, of good quality and condition. Some of the categories (depending on theme) may include: clothing, shoes, earrings, scarfs, jackets etc. Second Step: Bring the items to the Donation Center at the Porter County Expo Center two weeks prior to events (Fridays) from 9:00 am – 5:00 pm. At this time you...
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...Background: First established in 1971, but the real and actual Starbucks was created in 1987 when an ex employee bought the company after creating one by his own and persuading some investors to buy it. Howard Schultz was the entrepreneur that took the company since its start in Seattle to the actual global enterprise that is today. The innovation has been always in the way of Starbucks, even is seen on its logo that have changed trough the years to give the company an actual image; the first one had a twin-tailed mermaid, and have change to the actual logo know in the modern world. When the company started as Starbucks Corporation, had 17 stores and soon the company started to open more and more stores in the United States, but when the company opened the first store out the United States had already 1014 stores in America; the company also started to purchase companies in different countries in order to enter in new markets, a very well directed strategy of expansion. The rise of this company has been as successful that in the 90’s invested on the stock and had actions, which also gave them to the employees; this behavior was established by Howard Schultz, the owner and director, and he gave an explanation of his actions, he said: "He (my father) was beaten down, he wasn't respected," Schultz said. "He had no health insurance, and he had no workers' compensation when he got hurt on the job." So with Starbucks, Schultz "wanted to build the kind of company that my father...
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...DRAFT The Waitrose Modular MBA in Retailing Management Waitrose Stores and its Key Management Decisions Waitrose A Guide for Trainee Graduate Retail Managers and Middle-Level Managers March 2003 by http://www.andidas.com/ Contents: Abstract Terms of Reference Introduction UK Grocery Market Waitrose History Waitrose Strategy Waitrose Location Map: Waitrose Stores in the UK PEST Analysis, Grocery Industry Waitrose Ansoff Matrix Waitrose SWOT Analysis Importance of Store Location Site Evaluation Market Segmentation Introduction to Own Brands Own brands pricing and economies Popular Own Brand Categories Central Control Local Variation UK Online Market Online Target Market Benefits of Online Shopping Technical Issues Success Evaluation of the Online Activity Conclusion Bibliography & References Appendix 3 3 3 4 5 5 6 7 8 10 11 13 17 17 20 21 22 21 22 24 25 26 26 28 28 29 30 ff 2 Waitrose - Key Management Decisions http://www.andidas.com/ Abstract Waitrose’s differentiation strategy, and its competitive industry were analysed. The selection of the location can be identified as one of the most influential decisions in the life of a store. Various methods are described in order to help identify the most suitable location. Factors influencing the selection of the Waitrose in Kingston are identified. Own brands are important products because they give retailers high level of control of these products and generally have a higher profit margin. The merits and...
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...DRAFT The Waitrose Modular MBA in Retailing Management Waitrose Stores and its Key Management Decisions Waitrose A Guide for Trainee Graduate Retail Managers and Middle-Level Managers March 2003 by http://www.andidas.com/ Contents: Abstract Terms of Reference Introduction UK Grocery Market Waitrose History Waitrose Strategy Waitrose Location Map: Waitrose Stores in the UK PEST Analysis, Grocery Industry Waitrose Ansoff Matrix Waitrose SWOT Analysis Importance of Store Location Site Evaluation Market Segmentation Introduction to Own Brands Own brands pricing and economies Popular Own Brand Categories Central Control Local Variation UK Online Market Online Target Market Benefits of Online Shopping Technical Issues Success Evaluation of the Online Activity Conclusion Bibliography & References Appendix 3 3 3 4 5 5 6 7 8 10 11 13 17 17 20 21 22 21 22 24 25 26 26 28 28 29 30 ff 2 Waitrose - Key Management Decisions http://www.andidas.com/ Abstract Waitrose’s differentiation strategy, and its competitive industry were analysed. The selection of the location can be identified as one of the most influential decisions in the life of a store. Various methods are described in order to help identify the most suitable location. Factors influencing the selection of the Waitrose in Kingston are identified. Own brands are important products because they give retailers high level of control of these products and generally have a higher profit margin. The merits and...
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...Introduction of business MGA 1013 Assignment: BUSINESS PLAN SEMESTER: 2 Company’s Name: Hannur Boutique Tutorial Group: TMB 1 Lecturer’s name: Puan Ainulashikin Marzuki Group’s Members : *Hasrul Hafiz Bin Md Aiani 1120162 *Nurasyikin Binti Azman 1120152 *Nursuhaila Binti Azmy 1120150 *Farhanah Binti Azizan 1120149 1. Executive Summary Overview Hannur Boutique ia a professional boutique company established in 2013. It’s stil a new company that just entered the market and lack of experience but our company was handled by professional and experienced workers. Our boutique is introducing and selling new trendy Muslimah clothes that will cater to the many needs of customer. Our location is at at Jalan Wangsa Delima 12, Wangsa Maju 53300 Kuala Lumpur, Federal Territory of Wangsa Walk Mall, Kuala Lumpur. Hannur Boutique is an upscale men and women's clothing boutique that will open this year. Hannur which combination of the partner’s name shows their cooperation and its essence of inclusion. Hannur Boutique’s clothing selections and exclusive personal style services, which include a detailed Style Assessment, will ensure that our customers are well dressed. Hannur Boutique is a clothing-owned business currently organized as a Partnership. Clothing for stylish men and women Hannur Boutique will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for men and women, and will be the exclusive Malaysia home of...
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...Dublin Institute of Technology ARROW@DIT Conference papers School of Hospitality Management and Tourism 2011 Trends in the Food and Beverage Sector of the Hospitality Industry Detta Melia Dublin Institute of Technology, detta.melia@dit.ie Follow this and additional works at: http://arrow.dit.ie/tfschmtcon Recommended Citation Melia, D.:Trends in the Food and Beverage Sector of the Hospitality Industry. EuroCHRIE Conference, Dubrovnik, Croatia, October 2011. This Conference Paper is brought to you for free and open access by the School of Hospitality Management and Tourism at ARROW@DIT. It has been accepted for inclusion in Conference papers by an authorized administrator of ARROW@DIT. For more information, please contact yvonne.desmond@dit.ie, arrow.admin@dit.ie. This work is licensed under a Creative Commons AttributionNoncommercial-Share Alike 3.0 License Paper Title: TRENDS IN THE FOOD AND BEVERAGE SECTOR OF THE HOSPITALITY INDUSTRY Detta M. Melia School of Hospitality Management and Tourism Dublin Institute of Technology Cathal Brugha Street Dublin 1 Detta.melia@dit.ie Key Words: Trends, Food and Beverage Sector, Hospitality Industry, Drivers for Success 1 Abstract The hospitality sector in Ireland represents an important part of the tourism industry and comprises hotels, restaurants, pubs and clubs, guesthouses and self-catering operations. The largest component within the Irish hospitality sector is hotels. In addition to hotels, food and beverage operations...
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...Table of Contents 1. Introduction 4 1.1 Eddie Rockets History 5 1.2 Services: 7 1.3 Products: 8 Introduction to section 2 9 2.1 Mission 9 2.2 Values 9 2.3 Vision 10 3. The External Environment 11 3.1 Political 12 3.2 Economic 13 3.3 Sociocultural Environment 14 3.4 Technological Environment 15 3.5 Environmental Environment. 16 3.6 Legal Environment 17 3.7 Porter’s Five Forces. 20 4. Internal Environment 25 5. Strategy Being Pursued 28 5.1 Differentiation Strategy 28 5.2 Importance of perceived value 29 5.3 Signalling value 30 5.4 When does a differentiation strategy work best? 30 5.5 When a differentiation strategy does work best. 31 5.6 Pitfalls of Differentiation Strategies. 32 6.Future Direction 33 6.1 Drive Thru 33 6.2 Advertising 34 6.3 Early Bird 35 6.4 Expansion to Other Countries 35 7. Conclusion 37 References 38 Executive Summary Throughout this report we will go into detail on the company of Eddie Rockets. We look at how the company is run. The first aspect of the company we will look is the history of Eddie Rockets and how it was founded. Within this section we will also look at the services and products that Eddie Rockets provides. We will go into detail about the services, by talking about Eddie Rockets on wheels and Eddie Rockets shakes business which they have expanded too. In the second section we will speak about the mission, values and vision the company has, in which the company the Eddie Rockets have stated. Their...
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... Monitor Global Business Network “[A]n operations manual to help management teams guide their companies through this global disaster. Chaotics is a must read for those seeking a lifeline to save their business.” —Ed Kaplan, Chairman Emeritus, Zebra Technologies “A very timely and practical book on how to manage and market the enterprise through prolonged turbulence. The Chaotics Management System provides an excellent blueprint for making each major business function more resilient.” —Jagdish N. Sheth, Ph.D., Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, GA; author of The Self-Destructive Habits of Good Companies: . . . And How to Break Them “Chaotics is about real events in real time. World authorities on marketing and strategy Philip Kotler and John Caslione address the global financial crisis with experience, wisdom, and hands-on advice.” —Dr. Evert Gummesson, Professor of Marketing, Stockholm University School...
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