Free Essay

Tgv Cinemas

In: Business and Management

Submitted By zero84
Words 540
Pages 3
1.0. Introduction
TGV Cinemas Sdn Bhd, formerly known as Tanjong Golden Village Sdn Bhd. TGV Cinema was incorporated in Malaysia on 28 June 1994 under the Act as a private company limited by shares under the name Tanjong Golden Village Sdn Bhd. It uses its current name on 1 December 2004. TGV Cinemas Sdn Bhd is a wholly owned subsidiary of Tanjong Public Limited Company.
TGV is the second largest cinema chain in Malaysia after Golden Screen Cinema (GSC). These are the two main cinematic giants in Malaysia. To date, TGV has 14 multiplexes, 109 screens and some 22,000 seats in its fold and is set to broaden its reach into new untapped and underserved markets. The biggest TGV cinema is situated in Sunway Pyramid, Petaling Jaya. It houses in it with 12 screens and over 2598 seats. It had been undergoing renovations and now has an additional 2 screens, up from the previous amount of 10. The second largest TGV cinema is located at Suria KLCC, Petronas Twin Tower, Kuala Lumpur with 12 Screens and over 2400 seats. It was previously the largest TGV cinema in Malaysia, before being surpassed by the one in Sunway Pyramid.
TGV's principal activity is to exhibit the film whereby it owns and operates thirteen multiplexes located in Kuala Lumpur and states of Selangor, Perak, Negeri Sembilan, Johor and Penang in Malaysia.
Tanjong Golden Village Sdn. Bhd. revolutionized the movie-going experience by being the first to introduce the multiplex concept. The concept behind the Cineplex is to house several multiplexes under one roof, include big screens, latest projection and digital sound technology, stadium seating, concession stands and to give perfect movie-going experience by providing 3C- Choice, Comfort and Convenient, as an all-in-one package.
2.0. Mission Statement
TGV cinema mission is to provide the “ultimate cinema-going experience” to the discerning public. TGV aims to give perfect movie-going experience by providing 3C- Choice, Comfort and Convenient to fulfill customer’s satisfactions and expectation. TGV desires to build strong relationship with customers by consistently delivering superior customer value.
3.0. Vision Statement
The vision of TGV cinemas is to be the top and sole cinema provider in Malaysia as long as it exists. TGV aims to meet the expectation of customer by marketing and providing quality services. In addition, TGV cinemas hope their company to be known by everyone in Malaysia and create a lifetime impression and mindset on consumers to think of TGV whenever cinema crosses their mind.

4.0. Goals and objectives
The goals of TGV are to attract new customers by promising superior value as well as to keep and grow current customers by delivering satisfaction. Creating larger loyal customers from teenagers to working adults are the key to the above goals.
The other goals are to increase profit by 10% yearly and maintain brand loyalty. Profit can be improved by increasing ticket sales or reducing costs.
To be the top cinema in Malaysia, TGV plans to develop new markets segment in other states that currently do not have any TGV cinema branch such as Malacca, Pahang, Sabah and Sarawak.
TGV continues to bring the latest movies and provide more choices to the Malaysian public.

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