...T-Mobile G1. The Android of 2013 is a world away from that 2008 version, where the Android Market was in its infancy, there were no native video playback capabilities and the G1 had no multi-touch support. But Google is going to have to keep innovating and improving its mobile OS to keep the lion's share of the smartphone market. We've taken a peek into the future to consider what Android might look like in the year 2020. With new Android monikers now appearing about once a year, its codename should start with an "R" - Rhubarb Pie, Rocky Road or Rice Pudding, perhaps? Or maybe even Rolos, given the tie-up deals Google is putting in place these days? Here are the four key features we think could play the biggest part in Android's ongoing evolution over the next seven years: 1. Maps in Android in 2020 Apple's Maps app may not have set the world alight when...
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...HARVARD CASES Case 14 WESCO Distribution, Inc. Synopsis In June 1997, Jim Piraino, VP of marketing for WESCO Distribution, Inc., is preparing for a yearly review meeting with WESCO CEO Roy Haley. Haley wants the firm to reach annual growth goals of 6% to 8% in revenues and 12% to 16% in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts program, which WESCO has developed to serve its major industrial customers in response to recent changes they have made to their business processes. However, as of June 1997, the NA program has not delivered the expected increases in sales and profitability. Jim Piraino has to give Haley his recommendations for the future of the NA program, in particular, whether WESCO should continue to pursue NA business with the intensity it has in the past, or whether to assume a more reactive stance and offer the NA program only when it is requested by current customers. As well, he must account for how WESCO will achieve the desired increases in profitability and overall revenues when its current program already seems to be encountering difficulties in generating the desired numbers. Use Although the "customer" is at the heart of marketing strategy, "effective customer management" is still not a very well understood concept in industrial marketing practice. This case can be used to explore the difficulties encountered in developing and implementing new ways...
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...HARVARD CASES Case 14 WESCO Distribution, Inc. Synopsis In June 1997, Jim Piraino, VP of marketing for WESCO Distribution, Inc., is preparing for a yearly review meeting with WESCO CEO Roy Haley. Haley wants the firm to reach annual growth goals of 6% to 8% in revenues and 12% to 16% in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts program, which WESCO has developed to serve its major industrial customers in response to recent changes they have made to their business processes. However, as of June 1997, the NA program has not delivered the expected increases in sales and profitability. Jim Piraino has to give Haley his recommendations for the future of the NA program, in particular, whether WESCO should continue to pursue NA business with the intensity it has in the past, or whether to assume a more reactive stance and offer the NA program only when it is requested by current customers. As well, he must account for how WESCO will achieve the desired increases in profitability and overall revenues when its current program already seems to be encountering difficulties in generating the desired numbers. Use Although the "customer" is at the heart of marketing strategy, "effective customer management" is still not a very well understood concept in industrial marketing practice. This case can be used to explore the difficulties encountered in developing and implementing new ways...
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...January-June, 2011 Customers’ Attitude towards Wireless Internet Services in Bangladesh: An Empirical Study Comparing WIMAX Based and EDGE/EVDO Based Internet Service S.M. MONIRUL ISLAM* BULBUL AHAMED** Abstract This study is an attempt to measure the attitude of customers towards the wireless Internet services in Bangladesh based on the Mertin Fishbein’s multi attribute attitude model. Some salient attributes (i.e., speed, bandwidth fluctuation rate) of WIMAX based and EDGE/EVDO based Internet services that affect the attitude of the customers have been selected which customers emphasizes to take purchase-decision as well as usage continuation decision. Two types of wireless Internet service providers (WIMAX and EDGE/EVDO) and ten salient attributes have been considered for this study. It has been found from the study that customers form more positive attitude towards WIMAX based Internet service than EDGE/EVDO based service. Observed differences in mean attitude of different attributes for the two categories of wireless Internet services are measured through Z-test to test the significance of those differences. Findings of this study may be used as an index by the Internet service providers for improvement of their services to satisfy the customers. Key words: Wireless Internet, Customer Attitude, WIMAX, EDGE, EVDO 1. INTRODUCTION Communication is the fundamental need of human beings. From the early evolution of civilization man has invented various means to communicate...
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...Journal of International Economics 76 (2008) 356–370 Contents lists available at ScienceDirect Journal of International Economics j o u r n a l h o m e p a g e : w w w. e l s ev i e r. c o m / l o c a t e / e c o n b a s e Globalization and the dynamics of cultural identity Jacques Olivier a,b, Mathias Thoenig b,c,d,⁎, Thierry Verdier b,d a b c d HEC Paris, France CEPR, United Kingdom Université de Genève, Switzerland Paris School of Economics, France a r t i c l e i n f o a b s t r a c t This paper presents a simple model where micro-founded dynamics of cultural identity are endogenous and interact with an international trade equilibrium. This process generates a strong home bias under autarky. We then show that goods market integration causes a phenomenon of cultural divergence, whereby the distributions of cultures become more dissimilar across countries and one of the cultures that existed under autarky ultimately disappears. By way of contrast, we show that social integration causes cultural convergence and can counterbalance the effects of goods market integration. © 2008 Elsevier B.V. All rights reserved. Article history: Received 15 March 2006 Received in revised form 1 May 2007 Accepted 23 June 2008 Keywords: Cultural identity Cultural transmission International trade JEL classification: F02 F10 Z10 Z13 1. Introduction Revolutionary developments in information and transport technology are changing the world. Our daily lives are governed by...
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...using the technology of today, in the classroom today The Instructional Power of and How Teachers Can Leverage Them Eric Klopfer, Scot Osterweil, Jennifer Groff, Jason Haas an Education Arcade paper The Education Arcade Massachusetts Institute of Technology Eric Klopfer, Scot Osterweil, Jennifer Groff, Jason Haas © copyright 2009 http://creativecommons.org/licenses/by/3.0 I nt r od uc ti on What is good learning? That may be a subjective question. But it’s likely that many educators would give answers that fall in the same ballpark… …students collaborating and discussing ideas, possible solutions… …project-based learning, designed around real world contexts… …connecting with other students around the world, on topics of study… …immersing students in a learning experience that allows them to grapple with a problem, gaining higher-order thinking skills from pursuing the solution… To many educators, these notions are music to their ears. Would it seem terribly strange then to hear that students indeed are doing these things regularly outside of their classrooms? While Timmy or Susie may not be running home from school saying, “What fun, deeply-engaging learning experience can we do today?”, they are engaging with new technologies that provide them with the same opportunities. Every day, many students are spending countless hours immersed in popular technologies—such as Facebook or MySpace, World of Warcraft, or Sim City—which at first glance may...
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...using the technology of today, in the classroom today The Instructional Power of and How Teachers Can Leverage Them Eric Klopfer, Scot Osterweil, Jennifer Groff, Jason Haas an Education Arcade paper The Education Arcade Massachusetts Institute of Technology Eric Klopfer, Scot Osterweil, Jennifer Groff, Jason Haas © copyright 2009 http://creativecommons.org/licenses/by/3.0 What is good learning? That may be a subjective question. But it’s likely that many educators would give answers that fall in the same ballpark… …students collaborating and discussing ideas, possible solutions… …project-based learning, designed around real world contexts… …connecting with other students around the world, on topics of study… …immersing students in a learning experience that allows them to grapple with a problem, gaining higher-order thinking skills from pursuing the solution… To many educators, these notions are music to their ears. Would it seem terribly strange then to hear that students indeed are doing these things regularly outside of their classrooms? While Timmy or Susie may not be running home from school saying, “What fun, deeply-engaging learning experience can we do today?”, they are engaging with new technologies that provide them with the same opportunities. Every day, many students are spending countless hours immersed in popular technologies—such as Facebook or MySpace, World of Warcraft, or Sim City—which at first glance may seem like a waste of time, and...
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...Serv Bus (2012) 6:265–278 DOI 10.1007/s11628-012-0135-0 EMPIRICAL ARTICLE Innovation and imitation effects in the mobile telecommunication service market Sang-Gun Lee • Byeonghwa Park • Si-Hyeon Kim Hong-Hee Lee • Received: 11 February 2011 / Accepted: 26 January 2012 / Published online: 15 May 2012 Ó Springer-Verlag 2012 Abstract This study investigates adoption patterns of the first mover and the followers in the Information and Communication Technology industry. The continuous behavior of adopters over time is difficult to analyze and most previous studies were cross-sectional rather than longitudinal. In order to overcome these limitations, a mathematical diffusion model with verified official time-series data is used to analytically investigate the impact of both innovation and imitation effects on the mobile phone adoption in South Korea. The results showed that the imitation effect of the first mover was larger than those of the followers in the mature mobile telecommunication services market in South Korea. The innovation effect of the follower was larger than that of the first mover, and the innovation effect was larger than the imitation effect in the market. Keywords Innovation effect Á Imitation effect Á Diffusion model Á Mobile telecommunication market S.-G. Lee Department of Business Administration, School of Business Administration, Sogang University, Shinsu-dong #1 Mapo-gu, Seoul 121-742, Korea e-mail: sglee1028@yahoo.com B. Park College of Business Administration...
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...Data Mining D t Mi i Module 1 Introduction to Data Mining Dr. Jason T.L. Wang, Professor Department of Computer Science New Jersey Institute of Technology / Data Management: Its Evolution 1960s: – File management and network DBMS 1970s: – Relational DBMS 1980s: 980s – Non-first normal form, extended-relational, OO, deductive databases and application-oriented DBMS pp (spatial, scientific, CAD/CAM, etc.) 1990s - present: p – Data mining, digital library, and Web databases – Cloud databases, data science, and Big Data Data Mining © Jason Wang 2 Data Mining: Its Definition Data mining (knowledge discovery in databases): ) – Extraction of interesting (non-trivial, implicit, previously unknown and potentially useful) information or patterns from data in large databases Alternative names: – Knowledge discovery (mining) in databases (KDD), knowledge extraction, data/pattern analysis, analysis data archeology, data dredging archeology dredging, information harvesting, etc. Data Mining © Jason Wang 3 Data Mining: A Multidisciplinary Field Pattern Recognition Machine Learning Databases St ti ti Statistics Information Visualization Data Mining © Jason Wang 4 Data to be mined Text databases Web databases Scientific and biological databases Transactional databases Data Mining © Jason Wang 5 Knowledge to be discovered K l d t b di d Association (correlation) ...
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...forward thinking series ‘Evolution of beauty’ Dove Case Study An applied buzz & brand activation research model IS-2007-008 2 ‘Evolution of beauty’: Dove Case Study An applied buzz & brand activation research model Summary / Abstract In traditional campaign post-testings only the impact of direct exposure (people actually having seen the creative) is measured. By doing so, all dynamics behind the buzz in terms of word-of-mouth and word of mouse and how this influences consumer dynamics remains unknown. Insights in the content and dynamics of these conversations could be very useful to understand the success (or failure) of a campaign however. Traditional approaches also neglect the actions people undertake after having viewed a commercial message, while commercials can be found on sites like YouTube and are shared around the world. This study tests Dove’s viral movie ‘Evolution’ and confirms that measuring indirect exposure as well consumer actions undertaken after ad exposure provides advertisers with new and useful insights. 3 Introduction The consumer 2.0 the cocktail party goes digital Today’s empowered 2.0 consumer is very well informed, strongly connected with peers (and millions of surfers in general), has the ability to unify with them & share ideas but also has the tools to create proper content beyond control of marketers. This consumer is more sceptical, questions many things and uses intelligent ways to see through the facade of marketing...
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...Luxury Brand Strategy of Louis Vuitton Shin'ya NAGASAWA* * Graduate School of Commerce, Waseda University Tokyo, Japan, nagasawa@waseda.jp Abstract: By systematically breaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles of success strategies for luxury brands as well as to derive a busi ness m odel for success. Showing that the current rise of Louis V uitton is not a coincidence but rath er so mething ach ieved th rough strat egy will su rely b e of in terest to firm s struggling with lack of brand power or those looking to boost brand power. Key words: luxury brand, brand management, Louis Vuitton. 1. Introduction Consumers like brand items, while researchers like brand theory. Although scholars also use the word “brand” to refer to the likes of Coca-Cola and McDonald’s, there is a vast gulf between these brands and the luxury brands we e xplored i n t he p revious b ook. I n researchers’ brand m anagement theories, one r arely fi nds m ention o f representative luxury brands like Louis Vuitton or Dior, or of LVMH. Based on this awareness, we carefully scrutinized the ecology of the unique LVMH firm, considering the nature of the brand as distinct from commodity markets, although small in scale [1]. This...
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...Japan, nagasawa@waseda.jp Abstract: By systematically breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles of success strategies for l uxury brands as well as to derive a busi ness m odel for success. Showing that the current rise of Louis V uitton is not a coincidence but rath er so mething ach ieved th rough strat egy will su rely b e of in terest to firm s struggling with lack of brand power or those looking to boost brand power. Key words: luxury brand, brand management, Louis Vuitton. 1. Introduction Consumers like brand items, while researchers like brand theory. Although scholars also use the word “brand” to refer to the likes of Coca-Cola and McDonald’s, there is a vast gulf between these brands and the luxury brands we e xplored i n t he p revious b ook. I n researchers’ brand m anagement theories, one r arely fi nds m ention o f representative luxury brands like Louis Vuitton or Dior, or of LVMH. Based on this awareness, we carefully scrutinized the ecology of the unique LVMH firm, considering the nature of the brand as distinct from commodity markets, although small in scale [1]. This time let us fo cus on th e grand champion of the LVMH empire: the Louis Vuitton brand. By syst...
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...beliefs, assumptions, expectations, estimates, and projections of the directors and management of RCOM about th b i th di t d t f b t the business, i d t and markets i industry d k t in which RCOM operates. These statements are not guarantees of future performance, and are subject to known and unknown risks, uncertainties, and other factors, some of which are beyond RCOM’s control and difficult to predict that could cause actual results predict, results, performance or achievements to differ materially from those in the forward looking statements. Such statements are not, and should not be construed, as a representation as to future performance or achievements of RCOM In particular such statements RCOM. particular, should not be regarded as a projection of future performance of RCOM. It should be noted that the actual performance or achievements of RCOM may vary significantly from such statements statements. Confidential 2 of 39 Contents Reliance Communications – an integrated telco Wireless p Global Enterprise Home Key takeaways Ke takea a s Confidential 3 of 39 Reliance Communications Journey so far far…. FY 2009 & FY 2010 FY 2007 & FY 2008 Mobile M bil CDMA & GSM Services FY 2011 3G FY 2005 & FY 2006 Mobile IDC • World’s Largest N/W • NGN Enterprise Mobile Infratel • 2L slots • Deepest backhaul Enterprise IPTV Foundation Growth Integration Evolution path towards a profitable integrated...
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...Sivaramakrishnan Suvrata Nandy Gaurav Verma Dhinesh Kumar Objectives: Objectives To study in detail about the Global Logistics Industry To study in detail about the Indian Logistics Industry To find out the areas where Logistics Industry in India is lacking To compare the Global Companies (UPS, FedEx and DHL) with the Indian Logistics Companies ( Gati , DTDC and First Flight) INTRODUCTION: INTRODUCTION What is Logistics? Management of flow of goods and services Integration of information, transportation, inventory etc Reduces operational cost, improve delivery performance and enhance customer satisfaction The importance of logistics is growing and now the logistics industry has become highly recognized in the global scenario Evolution of Logistics Industry: Evolution of Logistics Industry Global Scenario of Logistics Industry: Global Scenario of Logistics Industry Size of the Global Logistics Industry Annual logistics cost of the world is USD 3.5 trillion The annual logistics cost in any country varies in between 9% to 20% of their GDP Logistics market in US is 10% of its annual logistics cost Global Logistics industry is estimated to be worth USD 300 billion Largest service providers are located in Europe Biggest market - US Current Status and Dynamics of the Industry: Current Status and Dynamics of the Industry Issues – Pricing pressures, high cost of operations, low returns on investment, hiring and retaining talent and pressure from the client Role of service providers have...
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...V DOI:10.1145/1629175.1629189 viewpoints Michael Cusumano technology strategy and Management the evolution of platform thinking How platform adoption can be an important determinant of product and technological success. n s e VeRA L o F I my prior publications, including my Communications columns on Microsoft, Apple, and Google, I have argued that companies in the information technology business are often most successful when their products become industrywide platforms. The term “platform,” though, is used in many different contexts and can be difficult to understand. I am currently finishing a book on best-practice ideas in strategy and innovation, and include a chapter on how platform thinking has evolved.1 This column summarizes some of my findings. Most readers have probably heard the term platform used with reference to a foundation or base of common components around which a company might build a series of related products. This kind of in-house “product platform” became a popular topic in the 1990s for researchers exploring the costs and benefits of modular product architectures and component reuse.2 32 communicATio ns o f TH e Acm I was among this group, having studied reusable components and design frameworks in Japanese software factories, reusable objects at Microsoft, and reusable underbody platforms at automobile manufacturers.3 Product versus industry Platforms In the mid- and late 1990s, various researchers and industry observers, including...
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