...| 4 | Part A: Importance of SWOT | 5 | Part B: Importance of Stakeholders | 7 | Part C: Importance of PESTLE Analysis | 8 | Part D: Modes of Entry | 9 | Part E: Importance of Cultural Implication | 11 | Part F: International Human Resource Strategy (IHRS) | 15 | Conclusion and Justification | 20 | List of References | 21 | List of Figures Figure | Description | Page No. | 1 | Components of SWOT Analysis | 5 | 2 | Components to be considered in PESTLE Analysis | 8 | 3 | Macro Environmental Forces Impacting any Organization | 10 | 4 | Modes of Entry for International Businesses | 11 | 5 | Hofstede’s Cultural Dimensions- Comparison between Thailand and Norway | 17 | Introduction The globalization of the world economy has prompted organizations to expand their business market ventures. One of the strategies through which an organization can expand their business in the international context is by operation as a multinational company (MNC). The characteristic of a MNC is that it operates in multiple countries. The transformation towards adaptation of the MNC strategy has been due to the advantages the organization can benefit from compared to the other strategies. With the advent of improved communication and the advancement of technology, organizations such as Telenor have been able to expand their operations in multiple countries. (Hollinshead, 2010) Telenor is one of the world’s largest mobile and telecommunication providers, which spand across...
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...– Class B Group Members: Domenic Kortmann, Jenny Hert, Mariella Azizian, Nils Knickenberg, Gloria Neuwinger Topic: Tourism Industry in Thailand Introduction Thailand is a wondrous kingdom, featuring Buddhist temples, exotic wildlife, and spectacular islands. Along with a fascinating history and a unique culture that includes delectable Thai food and massage, Thailand features a modern capital city, and friendly people who optimize Thailand’s “land of smiles” reputation. Thailand has rich sources for travelling and therefore deeply attracts people from all over the world. Each year, around 11 million visitors go there. Actually, tourism in Thailand plays an important role in the Thai economic structure and even in the whole Thai society, and it has a profound effect on Thai economy. This study concerns the background information of tourism in Thailand and will analysis certain problems that come along with it. Tourism is becoming the pillar industry in Thailand. In the last 20 years, tourism in Thailand developed rapidly. According to a survey done by ESCAP,” domestic tourism was able to contribute 29695 million baht to GDP, which was 3.7 per cent of total GDP (Gross Domestic Product) in 1983.” According to another statistic, in 2009, tourism was contributing 14.7 % to Thai GDP. According to the government’s data, in 2010, Thailand attracted 15.8 million tourists, and it generated about 19 billion dollars of revenue. Sisdivachr Chevaratanaporn, the president of the Association...
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...TABLE OF CONTENT ACKNOWLEDGMENT 3 EXECUTIVE SUMMARY 4 LIST OF TABLES 5 LIST OF FIGURES 6 1.0 CHAPTER ONE: INTRODUCTION 7 1.1 BACKGROUND OF MALAYSIA 7 1.2 BACKGROUND OF THE COMPANY 9 1.3 PROBLEM STATEMENT 11 1.4 RESEARCH OBJECTIVES 11 1.5 SIGNIFICANCE OF THE STUDY 11 2.0 RESEARCH METHODOLOGY 12 2.1 DATA COLLECTION METHOD 12 3.0 CHAPTER THREE: LITERATURE REVIEW 13 4.0 CHAPTER FOUR: FINDINGS 15 4.1 INTERNAL ANALYSIS 15 4.1.1 STRENGTH 15 4.1.2 WEAKNESS 15 4.1.3 OPPORTUNITY 15 4.1.4 THREAT 15 4.2 HOST COUNTRY BACKGROUND / MACRO ENVIRONMENT ANALYSIS 16 4.2.1 POLITICAL 16 4.2.4 TECHNOLOGICAL 18 4.2.5 ENVIRONMENTAL 20 4.2.6 LEGAL 21 4.3 MODE OF ENTRY 23 4.4 EXTERNAL ANALYSIS 23 4.4.1 RIVALRY AMONG EXISTING FIRMS 23 4.4.2 THREATS OF NEW ENTRANTS 24 4.4.3 THREATS OF SUBSTITUTE PRODUCT/SERVICE 24 4.4.4 BARGAINING POWER OF SUPPLIER 25 4.4.5 BARGAINING POWER OF BUYER 25 4.5 MARKET PENETRATION STRATEGIES 25 4.5.1 PRODUCT 25 4.5.2 PLACE (DISTRIBUTION) 27 4.5.3 PRICE 28 4.5.4 PROMOTION 29 5.0 CHAPTER FIVE: CONCLUSION 30 5.1 CONCLUSION 30 5.2 LIMITATION OF STUDY 32 REFERENCES 33 ACKNOWLEDGMENT Assalamualaikum and a very great thankful dedicated to almighty Allah S.W.T for giving us this wonderful opportunity where we are able to portray our capability in completing this international business report. Special thanks is also dedicated to our beloved lecturer, Sir Zaid Mat Yusop for giving us this...
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...[pic] THAILAND [pic] Ana Sofia Da Silva Justo Pedro Renato Da Costa Faria Joao Miguel De Carvalho Iglésias Killian Belleil Introduction Recognized as one of the most beautiful country in the world, Thailand attracts both tourists and foreign investors. Its landscape, history, culture and hospitality of Thais make this country very attractive. That’s why we call Thailand : « The Land of Smiles ». Of many reasons foreign investors want to do business in Thailand. However, the famous Thai hospitality can quickly become a problem for those trying to break into the closed sphere of Thai trade. Indeed, many investors who have tried have failed because of the many administrative tasks. On top of that, many sectors are reserved for work by Thai nationals only if foreigners are restricted in the types of activities they can perform. It would seem that the best way to start a business in Thailand is to know someone on the territory that is able to help us. But we behave as ambitious entrepreneurs. So let’s make our own idea with this following market analysis. First, we will focus on the country's history and key events that affected its economy. Then we look at the factors affecting the development of the country through two analysis tools. We will discover the culture and ways to behave to do business. We’ll end our analysis by doing an analytical report on a mega-size environmental challenge. ...
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...and through international retail partners. Their International Franchise operation started with the opening of several stores across the Middle East in 2007. The company now spots the opportunities in South East Asia marketplace. Thailand is a very outstanding country in this region; the advantages bring attraction to foreign investors, especially for Mamas & Papas. This opportunity somehow matches with the company’s mission perfectly. Wide range of products and unique services provided by Mamas & Papas can be their internal strength in terms of internationalize to Thailand. Good economic environment in Thailand also can be great opportunity for the company to be successful in franchising. With Thailand Foreign Business Act, that not allows foreigners to invest in any companies more than 49% will limited the Mamas & Papas entry strategy into the form of franchising. Mamas & Papas will use their strength in products and services in terms of franchising to Thailand. In addition, products and services will be appropriately selected by price range, colours and life-style to match Thai peoples. With their experienced franchising operation team and experience in managing many owned retails in UK, the company will franchise to Thailand with high efficiency and effectiveness. The company should continue investing in their R&D department during...
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...and women.It has also reached the core of sports industry and sponsership like football and rubgy. Ascis has been in the asian market for many years markets mostly in Japan and well recognised in American continent,In some asian countries like Indonesia,Thailand, Singapore and Malaysia it is well knwon and still developling its brand name in some coutires. Ascis has not only focused on Sports wear but also concentrate on Apperals and expanded its sports shoe products from Running shoes to walking shoes, and football shoes. It is known in Singapore and Thailand the market share of ascis is low but still one of the leading brands. This paper mainly focuses on Ascis and Asean countries development and growth and how it impacts the buiness by entering their market. But this paper mainly focuses on major countries like Singapore and Thailandas they are the emerging market and high business prospects PEST analysis is used for understanding the growth or decline of the market this paper focus on PEST analysis of Singapore,and Thailand but main focus is Singapore. PEST Consist of Political, Economic, Social and Technological. Singapore is well known for its grasping cultrue.People push themselves in quest for 5Cs. (Cars, Condos,Cash,Credit cards and country clubs,) Singaporeans thrive themselfs to excel even at young age even with the amout of stress people have Singapore is known as the happiest countrie in Asia...
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...6: Assessment of Economic Exposure 1. How will Blades be negatively affected by the high level of inflation in Thailand if the Thai customer renews its commitment for another three years? ANSWER: If the Thai customer renews its commitment for another three years, the price Blades receives in baht would continue to be fixed. Conversely, Blades’ cost of goods sold incurred in Thailand would be subject to the high level of inflation in Thailand. In addition, the high inflation may cause the baht to depreciate, which would reduce the dollars received from baht-denominated sales to Thailand. 2. Holt believes that the Thai importer will renew its commitment in two years. Do you think his assessment is correct? Why or why not? Also, assume that the Thai economy returns to the high growth level that existed prior to the recent unfavorable economic events. Under this assumption, how likely is it that the Thai importer will renew its commitment in two years? ANSWER: Before renewing its commitment to purchase a fixed number of products at a fixed price from Blades, the Thai importer would have to assess the advantages and disadvantages of such an arrangement. If the Thai level of inflation continues to be high, the retailer has the advantage of incurring costs denominated in baht that are not subject to the high level of inflation. However, if consumers in Thailand continue to reduce their spending on leisure products, the Thai firm may not be able to sell all of the products it...
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...coffee company that started operating in 1993 in Bangkok. His Founder and managerial director Pravit C, wanted to enter the coffee market with a western style of coffee shop in Thailand one of the most important markets in Asia. The success of the company can be measured with the 78 outlets, 1000 staffs and with 15% to 20% average annual growth. Also BCC’S strategy has succeeded in Thailand, differentiation its business from competitors, offering a wide range of products and facilities to coffee lover. The company during 1993 and 2003 has developed its strategy based on the internal and internal analysis so the following paragraphs will summarized what makes BCC so special and how the company has survived even after the crisis that stroked Asia in 1997. And concluding with the current strategy priorities of the company with the main objective of leading the Thai and Asian market and expand the business to Middle East, Europe and the Americas. This report is divided in three parts that will analysis the current situation of BCC and its strategy, the first part covers the external environment analysis of the company, the second part is related to strengths and weaknesses and how the company is responding to the eternal environment and the third part concerns about BCC’S strategy priority. This analysis determines which goals the company should pursue in following years, founder Pravit strongly believe that BCC should continue growing with 200 new stores in the next ten years while...
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...Brief Background of Thailand’s Political Unrest The 2013-2014 Thai political crisis was a period of political instability in Thailand. Anti-government protests first took place to remove former prime minister Thaksin Shinawatra who locals viewed as highly corrupted and damaging to Thailand’s democracy. From November 2013 to May 2014, demonstrators obstructed the traffic and destroyed infrastructures to call for the resignation of Yingluck Shinawatra and her government. On 8 December 2013, all 153 opposition Democrat Party MPs resigned and Yingluck dissolved the House of Representatives, calling a snap general election. Voting was disrupted by protesters who wanted to annul the results of the election. Sporadic violence, including shootings, bomb attempts and grenades thrown at protesters, led to 28 deaths and over 800 injuries during the course of the protests. Analysis of the Implication on International Business...
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...suitable country to expand into. This report recommends Grippy Tyres to expand into Thailand, as Thailand currently is a land of opportunities for foreign investors. Thailand has many basic appeals that will attract other companies, such as a high quantity of natural resources especially rubber, as well as a prime location geographically in between Malaysia and the rest of Asia. Therefore, by expanding into Thailand, Grippy Tyres will be able to take advantage of the natural resources as well as the good location provided. Thailand is currently welcoming foreign investors into the country, along with the benefits such as reduced tax. Furthermore, the economy of Thailand has been growing steadily since 2006, and it has been forecasted that it will continue to grow. Furthermore, the government of Thailand wants an upward flow of foreign investment in order to supply it's mega-projects, and thus, this is the prime time to expand into Thailand. Although there are some difficulties right now in Thailand, such as the political state which involves the Red and Yellow Shirts, the Minister of Foreign Affairs assures other countries that they will do their best to protect the foreign companies when they expand into Thailand. Furthermore, the cultural problems involved when expanding into a different country is slightly reduced due to the fact that Thailand and Malaysia are neighbours, and thus, share some similar culture. Therefore, this is the correct time to expand into Thailand, in order...
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...Article Commentary No. 02 TEAM: MARS Student name: * Chotun Kumar Debnath ID: 20120206001 * Harish Chandra Chackraborty ID: 20120206005 Team Leader * MostafizurRahman ID: 20120206021 * Md. Parvez Rana Bhuiyan ID: 20120206024 * Babla Chandra Rudra ID: 20120206027 Article Title: Supplier development and cost management in Southeast Asia- Results from a field study Author(s): Marc Wouters, Ewout van Jarwaarde, Bianca Groen University of Twente, The Netherlands Journal: Journal of Purchasing & Supply Management 13(2007) 1. What is/are the research question(s)? The research questions are as follows: * What motives do international companies in Southeast Asia have for buying from local suppliers and investing in supplier development? * What priorities do international companies have for local supplier development initiatives? * What practice do international companies use for developing local suppliers? * How do companies manage the risk of transaction-specific investments in local supplier development in Southeast Asia? 2. Main theoretical arguments or hypotheses: Arguments: a) Motives for Supplier Development * Cost advantages * Reduction of lead times * Government regulation * Reduction of supplier dependency b) Priorities for Supplier Development, c) Supplier Development practices ...
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...tourism trade relationship between Australia and Thailand. In preparation for the meeting we will brief you on what will occur at the meeting, the benefits of tourism and Australia and Thailand’s current tourism trade relationship. Recommendations will also be made on how Australia and Thailand should approach furthering the current relationship. 2.0 Overview of APEC 45th Meeting of Tourism Working Group APEC’s aim is to support sustainable economic growth and prosperity in the Asia Pacific region through promoting regional trade and investment, strengthening economic and technical cooperation among its members, enhancing human security and facilitating a favourable and sustainable business environment (APEC - Mission Statement, 2014). In the upcoming 45th Meeting of the Tourism Working Group in Macao, the focus will be on preparing for the 8th Tourism Ministerial Meeting. This will mean discussing working towards some of the key aspects of the Ministerial Meeting like promoting tourism market integration, boosting the transformation and growth of the tourism industry and strengthening APEC tourism cooperation (8th APEC Tourism Ministerial Meeting held in Macao, 2014). 3.0 Australia & Thailand As I stated earlier it is recommended to focus on furthering the relationship Australia has with Thailand at this meeting. Australia and Thailand currently experience a very strong trading relationship with each other with Thailand being Australia’s 8th largest trading partner in...
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...Arbitration in Thailand Sorawit Limparangsri Thailand’s Brand Image Brand Studies and Research Center, University of the Thai Chamber of Commerce Doing Business in Creative Economy with the Growing Impact of AEC: ASEAN Economic Community Waralak V. Siricharoen, Nattanun Siricharoen Organizational Preparation for the Asean Economic Community Associate Professor Thongtippha Viriyapan THAI SKILLED LABOR AND THE AEC An Analysis of “Competitive Potential of Skilled Labor in the Service Sector Free Opening under the ASEAN Economic Community (AEC)” Contents June-August 2012 3 4 9 16 Editor's Memo Arbitration in Thailand 04 14 Thailand’s Brand Image 16 Doing Business in Creative Economy with the Growing Impact of AEC: ASEAN Economic Community 21 Organizational Preparation for the Asean Economic Community 2 www.facebook.com/ThailandEcoReview Thai Skilled Labor And the AEC An Analysis of “Competitive Potential of Skilled Labor in the Service Sector Free Opening under the ASEAN Economic Community (AEC)” 09 21 Editor's Memo “Seven Thai Professionals … How They Will Compete When We Enter the AEC?” In a relatively short time, Thailand will have a free flow labor with the other ASEAN member countries. The ten nations of ASEAN have prepared the Mutual Recognition Arrangements (MRA), which specify the basic qualifications for seven groups of professionals to work freely in each other’s countries. These ...
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...if the manager of the particular company reads this summary, he or she will have gathered enough essential information to make reading the rest of the report unnecessary (max.1 page) Opportunities to choose the United States as an export country are the growth of the population, the high GDP per capita and the location of our target group. But the biggest opportunity is the increasing popularity of Asian food and the growth of the amount of Asian restaurant that comes with it. On the other hand there are some threats when exporting to the U.S. The exchange rate of the U.S. dollar, cultural differences and the required visa you need for visiting the U.S. Table of contents List of figures (if used) List of tables (if used) List of abbreviations (if used) Chapter 1 Introduction We have chosen to import Asian Gastronomy Interior from China and Thailand, and export these Interior to the United States and Australia. We selected China, Thailand and India as importing countries, because of the low production costs in these countries, and there are no better countries to produce Asian Gastronomy Interior than Asian countries themselves. We want to export to the United States and Australia, because both of them are countries within many different cultures can be found, no language barriers will occur, and finally, Asian style is very/ becomes more and more popular in the catering industry. We have deliberately not chosen for food and clothing, because food...
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...background ….………………………………………………….…... 6 4.0 Issue / Problem….………………………………………………….…………………... 7 5.0 Economic Analysis……………..………………………………………………….…... 8 • Supply and Demand • Market Equilibrium • Gross Domestic Product 6.0 Propose Economic Solution…………………………………………………….….... 11 • Technologies Advances • Human Capital Growth • Low Import Tax • Land & Infrastructure • Opportunity Cost 7.0 Conclusion / Summary ………..………………………………………………….…... 13 8.0 Reference ………………………..………………………………………………….…... 15 1.0 The Article 2.0 Essence of the Article • Thailand’s populist “rice pledging scheme” of buying rice from farmer at high prices has predictably made Thai rice too expensive for the world market. Refer to Fig. 1. • Thailand government buys rice directly from 1 million registered farmers at about twice the market price. • Thailand rice export fell a precipitous 45.6% from Jan 1 to June 27 2012. • Yield of main rice crop had declined by 17.2% over the decade due to low-quality grains, unsuitable plantation areas, and slow progress in developing irrigation in rain-dependent areas and high input cost. • Thailand government is holding about 11 million tonnes of rice. Fig. 1, Rice Export price Source: http://www.fao.org/economic/est/publications/rice-publications/the-fao-rice-price-update/en/ 3.0 Introduction of background Thailand government introduced “rice pledging scheme” to boost the income of 37 million Thais, the population of registered...
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