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Thailand Insurance

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Country Project Report
Thailand - Insurance

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Raj Balasingham 095715330 Sukhjot Singh Girgla 125821350 Harun Sarikurt 125811790 Keelan Delacy 050754790 Dominik Urbanczyk 125821520
Word Count: 2287

Executive Summary

Sun Life Financial Inc. (SLF) should enter the life insurance market in Thailand through a joint venture with Thai Life Insurance Company Limited (TLIC). This new entity will be called Thai Sun Life Insurance Inc. (TSLI). Sun Life has invested in many companies in South-East Asia and the time is right for Sun Life to get back to the Thailand market. Having withdrawn from the market after World War 2, Sun Life can now go back to investing in Thailand as the government has paved the way for increased foreign ownership. With Sun Life Financials current cash balance and will to invest, the CEO and the shareholders will be looking forward to opening to new markets. Thai Life Insurance Company Limited is ranked third in the Thailand life insurance market and has demonstrated huge potential for growth. As foreign partnerships have become the trend in Thailand life insurance market to grow AIA, Manulife and ING have chosen to invest in local Thai companies. Therefore, Sun Life should partner up with a strong key player in the market and Thai Life Insurance is the perfect fit as such a partnership will provide the competitive edge to both companies to succeed in the highly competitive Thai life insurance market. The new company will offer Sun Life’s enhanced product portfolio through the vast network of Thai Life Insurance and expect to see premiums increase by 30% in the first year of operations. Increased net income in the first year alone is estimated to be nearly $32 million. At the end of third year the net income is estimated to be over $50 million.

“The Game”: Project Overview Sun Life Financial Inc. (SLF) should enter

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