...RESEARCH PAPER A Comparative Study of BTL in Building up the Brand In Indian Spirit Market In Case Of Royal Challenge against Royal Stag Whisky Praveer Gupta The main objective of the working paper is to understand the performance of Royal Challenge Whisky since its inception and to measure the potential of Royal Challenge brand as a premium segment whisky. This also explains the role of BTL strategies carried out so far and a few consumer insights about the market so as to forecast its position. Page | 1 RESEARCH PAPER Abstract Royal Challenge Whisky brand was launched in 1886 by Shaw Wallace & company. The brand had a healthy growth of about 10 percent till 2005 when the company was bought by the country’s largest spirit maker United Spirits Limited. RC had sales above one million cases in the year 2003-04 with a market share of 56 percent in the premium segment whisky which had grown to 65 percent at the end of December 2003 in competition with UB Spirits Division’s Signature Whisky and Seagram’s Blenders Pride. Over the year, UB kept working on the brand to bring up the same position by various marketing activities like linking the brand with IPL cricket Team (Royal Challengers Bangalore) and an associate sponsor of India's first Formula 1 team Force India etc. In 2014, Diageo bought majority stake in USL and came up with pricing strategy to decrease the prices in order to retain the market share, while other companies such as Pernod Ricard...
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...Associate Level Material Appendix D Research Plan As part of your research plan, you must first draft a research question for your research paper that will guide the rest of your writing. A research question, which is more specific and focused than a general topic, is the question that your research paper will be answering. For example, if your general area of interest is social security, a possible research question might ask “How can low-income families save more money if the United States had a reformed social security plan that includes personal retirement accounts?” As you develop a research question, keep in mind that you will need to research sources to support your topic. Do not pick a one-sided question that will limit your research. Instead, develop a research question that lends itself to further exploration and debate—a question for which you genuinely want to know the answer. Try to pick a research question that is neither too broad, which covers too much, or too narrow, which covers too little. It should be broad enough to be discussed in a short research paper. |What is your general topic or area of interest? |I want to look deeper into the percentage of teen pregnancy now | | |versus back then. | |What is it about your general topic of interest that interests |I have a lot of friends that are teen moms. Also personally I ...
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...About the Research Proposal Paper With this assignment, you will develop the first section of your Research Proposal paper for this course. Your paper will follow the standard outline of the proposal for the Directed Research Project (DRP). The DRP, a major research paper on a topic (or problem) in your discipline, is a requirement of your graduate work at Strayer. The proposal for the DRP comprises the following sections: 1. Context of the problem. 2. Statement of the problem. 3. Research questions. 4. Significance of the study. 5. Research design and methodology. 6. Organization of the study. 7. Tentative reference list. You will develop and submit one (1) of these sections every week. After each has been graded and returned to you, you will have an opportunity to revise it before assembling all of the sections into your final paper, to be submitted in Week 11. Note that the DRP Manuscript Guidebook is available at https://sunow.strayer.edu/sites/academics/ap/pi/Memos/DRP Manual.pdf Context of the Problem “The Context of the Problem sets up the research statement with background, purpose, and perhaps some support from the literature or acceptable literature alternatives. It is here that the DRP problem or issue is discussed and gives a transitory explanation of what the completed research work-product will most likely contain.” DRP Manuscript Guidebook This is the first section of your Research Proposal paper...
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...the grade boundaries for our modular Edexcel GCE AS and A levels and Applied GCE qualifications. For each set of grade boundaries, the maximum number of available marks is also shown. For individual units, maximum marks and boundaries are shown for both the raw and uniform (UMS) mark scales. Maximum marks and grade boundaries for the overall qualification (the ‘cash-in’) are only shown in UMS marks. Where grade boundaries are greyed out for a particular unit, there are no grade boundaries available. This may be because: the unit was not available in this exam session ● no one took the unit in this exam session. ● Some units have more than one set of grade boundaries because more than one version of the paper was taken. Where the paper title is followed by “Paper 01R”, the paper was sat in countries more than 5 hours ahead of the UK. Definition of terms A grade boundary is the minimum mark at which a letter grade can be achieved. For example, if the grade boundary for a B is 60 marks, then 60 is the minimum mark at which a B can be achieved. A mark of 59 would therefore be a C grade. For modular qualifications, assessments can be taken in various exam sessions throughout the duration of the course. For linear qualifications, all assessments must be taken in the same exam session. A raw mark is the actual mark awarded by the teacher or examiner for an assessment. Raw mark scores can be downloaded by Exams Officers from Edexcel Online. Raw marks are converted to UMS marks for all...
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...Organization and Contact Person if Plan 1 is chosen (if confidential you may email this info to me) Riverside Casino and Golf Resort / Stacy Benson Topic Title Performance Reviews NO. This title won’t work. What about performance reviews? If you were doing a simple research paper you could write about performance reviews based on research alone. In this Sr Paper you must determine the state of the art based on your Literature Review. Then you will give the background of the problem and discuss it. This must all lead to two Courses of Action (COAs; solutions) that are tied to your title and problem. You need a “product” such as a process, a plan, a strategy, a program – something that can be recommended and implemented. Problem Statement (if not finalized post a draft – focus on the "pain.") The problem is that after initial training employees are not being reviewed for current performance. Suggest that after this initial statement you add something more about the problem. Brief Topic Overview The casino is experiencing a high turnover rate of employees because after their initial training they are put on the floor without any further review. In the handbook employees are supposed to have a review after 90 days but they are not being implemented. This leaves the casino with under qualified employees that eventually terminate their employment due to not feeling able to meet the high demands. The solution to this problem, if it is the problem, is simple. Just IMPLEMENT...
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...Finland: Middle Term Exam Introduction This paper talks about Finland and describes its economy over time, let's see what kind of products imports and its economic growth and as created new technologies to improve its GDP, as finland utilized their natural resources in a successful manner and apart hence I think one of the most prodigious world economies. 1.- Diversification and Ubiquity Finland is a country with many natural resources and much of its economy depends on it such as logging, paper companies, the working of metals, but has also evolved and has been the emergence of companies with a large technology as nokia, Finland is a country that relies on new technologies and continues to improve its companies logging, mineral exploitation, so you can not qualify to Finland as a country with one type of technology, Finland uses the environment for profit and improve their business more technology to continue to export to almost everyone, the most dynamic Economic Sector of Finland are the industry of wood, metals, engineering, telecommunications and electronics industries, together with the design. Except for timber and some minerals, Finland depends on imports for supplies of raw materials, energy, and some components for manufactured goods. Because of the climate, agricultural development is limited to self-sufficiency in basic products. Forestry, is important for export and provides a secondary occupation...
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...The following is an outline of the final paper, which is focusing on subprime mortgages and the housing market bubble. The paper will also analyze Fannie Mae and Freddie Mac and how they are linked to the subprime mortgage crisis, including potential solutions to the crisis. References have been added to each section to show which references are being used in which section. References will be added as needed. 1) Abstract a. 120 word overview of paper 2) Introduction a. Introduction to the topic of subprime mortgages and the housing market bubble. b. Timeline of the crisis and housing market bubble burst 3) Discussion Content a. Definitions and background information on the following topics: i. Mortgages ii. Housing Market iii. Subprime Mortgages 1. Demyanyk, Y., & Van Hemert, O. (2011). Understanding the Subprime Mortgage Crisis. Review of Financial Studies, 24(6), 1848-1880. 2. Karikari, J., Voicu, I., & Fang, I. (2011). FHA vs. Subprime Mortgage Originations: Is FHA the Answer to Subprime Lending?. Journal of Real Estate Finance and Economics, 43(4), 441-458. doi.10.1007/s11146-009-9218-7. iv. Housing Market Bubble Burst b. Overview and causes of the subprime mortgage crisis i. Fixed mortgage versus floating 1. Demyanyk, Y., & Van Hemert, O. (2011). Understanding the Subprime Mortgage Crisis. Review of Financial Studies, 24(6), 1848-1880. ii. High risk mortgage loans and lending/borrowing practices 1. Peterson, C.L. (2009). Fannie Mae, Freddie...
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...Subsidiary Examination January 2012 Sociology Unit 2 Friday 20 January 2012 For this paper you must have: an AQA 12-page answer book. SCLY2 9.00 am to 11.00 am Time allowed 2 hours Instructions Use black ink or black ball-point pen. Write the information required on the front of your answer book. The Examining Body for this paper is AQA. The Paper Reference is SCLY2. This paper is divided into two sections. Choose one section and answer all the questions in that section. Do not answer questions from more than one section. Do all rough work in your answer book. Cross through any work you do not want to be marked. Information The marks for questions are shown in brackets. The maximum mark for this paper is 90. Questions carrying 12 marks or more should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. GJ74914/Jan12/SCLY2 6/6/6 SCLY2 2 Choose either Section A or Section B and answer all the questions in that section. Section A: Education with Research Methods You are advised to spend approximately 50 minutes on questions 0 1 0 6 to 0 4 . 9 . You are advised to spend approximately 30 minutes on question You are advised to spend approximately 40 minutes on questions 0 5 . to 0 Total for this section: 90 marks Education Read Item A below and answer questions 0 1 to 0 4 that follow. Item A According...
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...Examination June 2013 Sociology Unit 2 Tuesday 21 May 2013 9.00 am to 11.00 am SCLY2 For this paper you must have: an AQA 12-page answer book. Time allowed 2 hours Instructions Use black ink or black ball-point pen. Write the information required on the front of your answer book. The Examining Body for this paper is AQA. The Paper Reference is SCLY2. This paper is divided into two sections. Choose one section and answer all the questions in that section. Do not answer questions from more than one section. Do all rough work in your answer book. Cross through any work you do not want to be marked. Information The marks for questions are shown in brackets. The maximum mark for this paper is 90. Questions carrying 12 marks or more should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. A G/K92851/Jun13/SCLY2 6/6 SCLY2 2 Choose either Section A or Section B and answer all the questions in that section. Section A: Education with Research Methods You are advised to spend approximately 50 minutes on questions 0 1 0 6 to 0 4 . 9 . You are advised to spend approximately 30 minutes on question You are advised to spend approximately 40 minutes on questions 0 5 . to 0 Total for this section: 90 marks Education Read Item A below and answer questions 0 1 to 0 4 that follow. Item A The educational...
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...decided to do my research paper on drug trafficking methamphetamine in the United States. I chose this topic for two reasons, one because I have had a history of drug trafficking methamphetamines myself and another reason is because I am currently working on my BA in applied behavioral science to further my career in substance abuse counseling. A little bit about methamphetamines being transported from Mexico to the United States is DEA (drug enforcement administration) is trying to put a stop to Americans transporting drugs from Mexico to the United States. And with the DEA doing this Americans think that it would be safer to make methamphetamines in their own homes instead of taking the chance transporting the drugs from one state to another. So I plan on doing my research paper along the lines of the DEA cracking down on Americans transporting methamphetamines and Americans making or “cooking” methamphetamines in their homes, otherwise known as “meth labs”. My hypothesis is that Mexico is the major supplier to the United States for methamphetamines and many Americans are going to Mexico to get methamphetamines and transporting the drugs back to their city to distribute the drug to make money. After doing some research on the topic I found that “DEA has concluded that Mexico has become this country’s primary source of a category of drugs now flooding it”. (Interiano, 2008) Also I found from another source that “Mexico-based groups are now believed to control 70%-90% of methamphetamine...
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...Subsidiary Examination January 2012 Sociology Unit 2 Friday 20 January 2012 For this paper you must have: an AQA 12-page answer book. SCLY2 9.00 am to 11.00 am Time allowed 2 hours Instructions Use black ink or black ball-point pen. Write the information required on the front of your answer book. The Examining Body for this paper is AQA. The Paper Reference is SCLY2. This paper is divided into two sections. Choose one section and answer all the questions in that section. Do not answer questions from more than one section. Do all rough work in your answer book. Cross through any work you do not want to be marked. Information The marks for questions are shown in brackets. The maximum mark for this paper is 90. Questions carrying 12 marks or more should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. GJ74914/Jan12/SCLY2 6/6/6 SCLY2 2 Choose either Section A or Section B and answer all the questions in that section. Section A: Education with Research Methods You are advised to spend approximately 50 minutes on questions 0 1 0 6 to 0 4 . 9 . You are advised to spend approximately 30 minutes on question You are advised to spend approximately 40 minutes on questions 0 5 . to 0 Total for this section: 90 marks Education Read Item A below and answer questions 0 1 to 0 4 that follow. Item A According...
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...guides us through the darkness of unknown. All respects are for Holy Prophet (P.B.U.H), who enables us to recognize One Creator and Whose spiritual teachings guide us in every matter of life. We are thankful to our respected Principal, Dr. Dean and our Head of the Department, Dr. Shahnaz Choudhry, who permitted us to avail the opportunity of working in such a helpful and cooperative environment. We greatly wish to acknowledge Dr. Amir Saeed, the Manager of R & D for allowing us to work in Packages Limited, Pakistan and Mr. Ishtiaq ur Rehman, the Senior Research Chemist (R&D) for providing us the opportunity of this work and encouraging & appreciating us at every step. He not only permitted us to undertake this important part of internship work but also helped us a lot in conducting this study as a Supervisor. We felt motivated and encouraged every time we attended his meeting, Mr. Imran Khan, the incharge of Paper and Pulp Laboratory, Mr. Zafar Hussain (working staff) and the members of Physical Laboratory in Packages Limited, Pakistan who helped us throughout the work & shared their experiences & knowledge with us. The success of this project depends largely on the encouragement and guidelines of many others, apart from our efforts. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. Thanks to our parents whose prayers are always with us to achieve our goals in our whole life...
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...‘This Time is Different: Eight Centuries of Financial Folly’ (2011) and their working papers. Section II is to evaluate and counter critically toward their argument. Also, a conclusion will be drawn after these two sections. 2.Section I The basic idea that Carmen M. Reinhart and Kenneth S. Rogoff suggests is that what happened in 2007 and 2008 was nothing different from previous financial crisis. They consider financial crisis can be traced by past experience from different countries around the world as usual. Their book and working papers introduce massive historical database which have constructed to study the debt (both external and internal), banking crisis, inflation, currency crashes and so forth. There are sixty-six countries included in the data, such as Africa, Asia, Europe, Latin America, North America, and Oceania (Reinhart and Rogoff, 2008). They studied various types of financial crises, however, the book mainly includes sovereign defaults and banking crises as these two forms of crises are particularly relevant to modern society. They covered government debt defaults in eight centuries all over the world as the title of the book. Basically, their views in term of the financial crisis in 2007 and 2008 are that the U.S Subprime Meltdown and the so-called ‘ The Second Great Contraction’ was inevitable. They criticized that if the policy markers could do some research on the recent history of financial crises, then the whole society might have some protection...
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...Sociology SCLY2 Unit 2 Friday 25 May 2012 1.30 pm to 3.30 pm For this paper you must have: an AQA 12-page answer book. Time allowed 2 hours Instructions Use black ink or black ball-point pen. Write the information required on the front of your answer book. The Examining Body for this paper is AQA. The Paper Reference is SCLY2. This paper is divided into two sections. Choose one section and answer all the questions in that section. Do not answer questions from more than one section. Do all rough work in your answer book. Cross through any work you do not want to be marked. Information The marks for questions are shown in brackets. The maximum mark for this paper is 90. Questions carrying 12 marks or more should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. G/T80704/Jun12/SCLY2 6/6/6/ SCLY2 2 Choose either Section A or Section B and answer all the questions in that section. Section A: Education with Research Methods You are advised to spend approximately 50 minutes on questions 0 You are advised to spend approximately 30 minutes on question You are advised to spend approximately 40 minutes on questions 0 to 1 0 6 0 4 . 5 . to 0 9 . Total for this section: 90 marks Education Read Item A below and answer questions 0 1 to 0 ...
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...Subsidiary Examination January 2011 Sociology Unit 2 Tuesday 18 January 2011 For this paper you must have: an AQA 12-page answer book. SCLY2 1.30 pm to 3.30 pm Time allowed 2 hours Instructions Use black ink or black ball-point pen. Write the information required on the front of your answer book. The Examining Body for this paper is AQA. The Paper Reference is SCLY2. This paper is divided into two sections. Choose one section and answer all questions from that section. Do not answer questions from more than one section. Do all rough work in your answer book. Cross through any work you do not want to be marked. Information The marks for questions are shown in brackets. The maximum mark for this paper is 90. Questions carrying 12 marks or more should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. G/T61607/Jan11/SCLY2 6/6/ SCLY2 2 Choose either Section A or Section B and answer all the questions from that section. Section A: Education with Research Methods You are advised to spend approximately 50 minutes on Questions You are advised to spend approximately 40 minutes on Questions 0 0 1 0 6 to to 0 0 4 . 9 . You are advised to spend approximately 30 minutes on Question 5 . Total for this section: 90 marks Education Read Item A below and answer questions 0 1 to 0 4 that follow. Item A...
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