...The Advantages and Disadvantages of Mass Media Mass media is one of the fastest medium of exchange of information which capture audience attention and interest, for example, television and radio is said to be the best Mass Media. A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation. In the Northern Uganda there has been a civil war and FM radios contributed towards bringing peace after 20 years of crisis which was emphasized by both the respondent interviewees and focus groups. One of the focus group participants said that “when we finally see an end to this war, which might come soon, we should not forget the impact of the local radios.” For the past two years the FM stations have been running peace and reconciliation programmes in the northern Uganda to make a group of army surrender and come out of the bush. The rebels were mostly from Lira and other neighboring districts from where they were forcefully abducted or conscripted into rebel ranks. The radio stations, in collaboration with church leaders and peace non-governmental organizations, have been stressing the spirit of reconciliation and forgiveness of the rebels, who have killed, abducted or maimed many people, as well as destroying or looting people’s property. Peace and reconciliation programmes in FM radios...
Words: 496 - Pages: 2
...general, "media" refers to various means of communication. Media refers to communication devices, which can be used to communicate and interact among two or more people. Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Advantages : The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot. We get the latest news in our home due to the television set. We can bring out the hidden talent, we can get public opinion about certain events, current issues. Television is quite popular because people can get easy overview from news. Television also entertains and educates people. Children’s knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. Radio has its own advantages which...
Words: 1644 - Pages: 7
...The advantages and disadvantages of mass media Mass media play a very important role in our everyday life. They serve to inform people of different events that take place or may happen. Also they entertain people or even help to make their life better. But the most important thing that newspapers, radio or TV bring to people is information. The process of sharing information in the modern world is extremely intense. In all countries is becoming more complex social cultural phenomenon that applies to various activities and is inseparable from the study of languages, political and social, economic, scientific, educational and technological development. That is why a significant and constant amount of information students receive through the media. Print media has traditionally been one of the main means in the system of mass media. The print media includes newspapers, magazines, brochures, newsletters, books and even leaflets and pamphlets. Visual media like photography can also be mentioned under this sub-head, since photography is an important mass media, which communicates via visual representations. Although, it is said that the electronic or new media have replaced the print media, there exists a majority of audiences who prefer the print media for various communication purposes. Newspapers are a valuable source of educational material such as learning a foreign language. They offer an interesting, topical and various information. Students can actively use newspaper in...
Words: 597 - Pages: 3
...Media in the 20th Century John D. Allmon COM/156 March 3, 2013 Carey Rodriquez ------------------------------------------------- Media in the 20th Century I. To fully understand mass media, we need to come to grips with the enormous role that mass media has played in shaping that culture over the past one hundred years. With the development and evolution of mass media, there have been tremendous advantages and disadvantages that have contributed to major changes in society throughout the 20th century. However, these changes not only affect society but it has also affected the way business is done today. With the dawn of media convergence, globalization of media, audience dependency, concentration of ownership, and issue of media literacy; all the parties in the mass communication process are forced to think dramatically about their positions in it. Mass media can affect knowledge, attitudes, opinions and behavior of individuals. These effects can be immediate or delayed, for a short duration or long-lasting. II. With the development and evolution of media, we find that media convergence and media dependency have become a major factor in how society is affected and the way we respond throughout our everyday life. Encyclopedia Britannica (2013) states that, “Media convergence, a phenomenon involving the interlocking of computing, and technology information companies, telecommunications networks, and content providers from the publishing worlds of newspapers...
Words: 1790 - Pages: 8
...15 MASS MEDIA A) Types of mass media (advantages, disadvantages) B) Press media C) Radio, television A) Types of mass media (advantages, disadvantages) Mass media – an important role in the society, too powerful and influential Importance: source of information (easily available, complex, cheap) We learn about: world around us, inventions, new technologies, achievements B) Press media: newspapers, magazines and journals - Different sorts of articles: • on economics, politics, social life, sports • Editorials (personal opinion of the editor about something in the news) • Features (special reports about subject, place, person) Newspapers - published every day/ even at weekends - Serious papers : objective + serious news - Tabloids : entertaining stories, gossips about famous people/celebrities Magazines – published 1x a week/month - National and international news - various articles, stories - different according to: hobby/age/gender Journals – serious magazines written by experts C) Radio, television Radio - If we don’t like reading/ it’s expensive to buy a newspaper every day - We listen to the radio news read by a presenter - Music - Is very popular, variety of channels - Advantage: listen throughout the day, no matter what we’re doing - Variety of radio programmes to choose from: o news + weather forecast o chat /quiz/ breakfast/morning shows o educational programmes o phone- in programmes o documentaries Television - The most popular...
Words: 403 - Pages: 2
...The mass media "Media refers to various means of communication. Media refers to communication devices,which can be used to communicate and intract among two or more people. Nowadays, the most commonly used media are newspaper,television,radio and internet. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. What are the advantages and disadvantages of the "mass media"? On the first hand, the mass media is one of the important technological inventions that has many advantages. First,the common man gets the latest news within a fraction of seconds.The distance is not all a barrier now.The news they get through media help them in their daily life a lot.In addition, we get the latest news in our home due to the television set for example we saw all news and all programs that we educate.Also wen can bring out the hidden talent,we can get public opinion about certain events, current issues.To explain,televisions can get essay overview from news. Media can distribute your message to your target market through various sources. on the second hand, the mass media has many disadvantages that has a big influence in our life and that we can't forget.First, most of the primetime shows and stations are becoming more and more passive on what not to show . To explain, Having younger children subjected to nudity , cursing , sexual , immorality , drinking and other negative adult oriented material...
Words: 376 - Pages: 2
...Cultural Theory and Popular Culture Globalization, Mass Media and Culture Table of Contents Globalization, Mass Media and Culture 1 Table of Contents 2 Introduction 3 Modern culture, ideology 4 Globalization 5 Americanization 6 Mass Media and their Impact 7 Globalization, mass media and culture 8 Mass media and globalization 9 Globalization and culture 10 Conclusion 12 My opinion 13 Recommendations 14 List of references 15 Introduction A term globalization was used in 1983 for the first time in a history. Globalization as we know it today started at the beginning of the 20th century. It has an impact on everything and it has changed everything from its core. Economic environment, political environment and regarding to this subject – cultural environment. As everything, it brought both advantages and disadvantages. Looking back in time when this globalization started intensifies rapidly. It evokes a basic question: why did the globalization intensify rapidly? We can consider many reasons, for example lower travel cost, free movement of people, development of technologies, faster data exchange etc. These answers lead me to another possible answer - mass media. Globalization, Americanization or westernization are closely related to the popular culture. As stated in the book ‘There are two things we can say with some confidence about the United States and popular culture. First, as Andrew Ross (1989) has pointed out, ‘popular culture...
Words: 4166 - Pages: 17
...15 MASS MEDIA A) Types of mass media (advantages, disadvantages) B) Press media C) Radio, television A) Types of mass media (advantages, disadvantages) Mass media – an important role in the society, too powerful and influential Importance: source of information (easily available, complex, cheap) We learn about: world around us, inventions, new technologies, achievements B) Press media: newspapers, magazines and journals - Different sorts of articles: • on economics, politics, social life, sports • Editorials (personal opinion of the editor about something in the news) • Features (special reports about subject, place, person) Newspapers - published every day/ even at weekends - Serious papers : objective + serious news - Tabloids : entertaining stories, gossips about famous people/celebrities Magazines – published 1x a week/month - National and international news - various articles, stories - different according to: hobby/age/gender Journals – serious magazines written by experts C) Radio, television Radio - If we don’t like reading/ it’s expensive to buy a newspaper every day - We listen to the radio news read by a presenter - Music - Is very popular, variety of channels - Advantage: listen throughout the day, no matter what we’re doing - Variety of radio programmes to choose from: o news + weather forecast o chat /quiz/ breakfast/morning shows o educational programmes o phone- in programmes o documentaries Television - The most popular source of information - Much time...
Words: 403 - Pages: 2
...Introduction to Advertising CW1 1. Use examples of recent advertisements to explain the role and functions of advertising. What is Advertising? It is a monetary and non-monetary form of persuading the audience through communication that uses: “Non-personal mass media – as well as other forms of interactive communication – to reach mass audiences to connect an identified sponsor with a target audience” (Wells, Moriarty, and Burnett) If firms want to gain and increase sales and profits, they will have to be communicated to the customers. A total marketing communication program is called “promotion mix”. One of its key components is advertising. Before firms begin this step in ‘promotional mix’ business must understand the important relationship between the product and the market place. {Advertising is the most important element of promotion, which is a key component of the Marketing Mix.} What is Marketing Mix? This is one of the most famous marketing terms when studying Marketing and Advertising. “The marketing mix is the set of controllable tactical marketing tools. That considers the the 4P’s. * Product * Price * Place * Promotion This is what firm blends to produce the response it wants in the target market”. {Kotler and Armstrong (2010)} What is the right promotional mix? Business need to see how products or services are presented to customers. Their main criteria to check...
Words: 3484 - Pages: 14
...a well-known public figure has felt the negative effects of our medication too. Today we will discuss on how to use traditional, electronic, and social media communication methods to address the general public and news reports. There are advantages and disadvantages of using these types of communication methods. There is one aspect we need to consider when using these communication methods. As a communications coordinator there is a concern on how the effects of HIPAA and other regulations will have on the use of these media for health care communication. Traditional forms of communication are face-to-face, newspaper, magazines. There are many advantages of using traditional forms of communication but these forms of communication also have disadvantages. First let’s look at communication through newspaper and magazines. Some of advantages of using newspapers and magazines are that the communication coordinator can be precise and explicit in discussing the issue. Using newspapers and magazines allow the readers to known that the drug manufacturer shows great concern about the negative effects of the medication on the public. There are disadvantages of using newspapers and magazines. One major disadvantage is that this form of communication reaches limited amount of people and has smaller scope of readers. One other disadvantage is that not all readers can read English so getting the issue resolved through newspapers and magazines won’t be that effective for a very diverse community...
Words: 1124 - Pages: 5
...Communication Barriers and the Role of Social Media Communication as defined by Robbins, DeCenzo and Coulter (2013) is the “transfer of understanding and meaning from one person to another” (pg 328). Barrier, as defined by the Merriam Webster dictionary is “a natural formation or structure that prevents or hinders movement or action”. Thus, communication barriers are obstacles that prevent information from being communicated effectively. In our current workforce, communication is single handedly one of the most important aspects that contributes to the success of a business and its day to day operation. Robbins, DeCenzo and Coulter (2103) emphasize the importance of clear and astute communication and determine that “ineffective communication skills can lead to a continuous stream of problems for a manager” (pg 328). A thorough understanding of the communication process (pg 328) and its different stages is critical in identifying, preventing or resolving some of the main barriers that arise while communicating. Case Study- Twitter Crisis at Best Buy In an effort to keep up with the current technological advances, CEO of Best Buy Brian Dunn indulged in the world of social media and opened a “twitter” account where he used this a form of communication with his employees and customers as well (Robbins, DeCenzo and Coulter, 2013, pg 327). Shortly after this pursuit, Dunn’s account was hacked and relayed an inappropriate message to the world causing the company and its executive...
Words: 987 - Pages: 4
...Role of Media in Various Sectors Advantages and Disadvantages on Youth Pragati Maheshwari* Abstract In this paper it is observed that media includes sources like print media and electronic media. Newspapers, magazines and any other form, which is written or printed, is included in print media and in electronic, media radio, television and Internet etc. are included. When there are so many channels and newspapers we cannot ignore its importance in the society.Mediacan change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society. Keywords: Print Media, Electronic Media, Democratic Media, Educative Media, Media in Entertainment. Introduction Media is everywhere; it has become a part of our daily life. The media play a dominant role in the learning process. Media has potential to shape personalities, change the way we perceive and understand the world and our immediate reality. The term media is derived from Medium, which means a carrier or mode. Media denotes an item specifically designed to reach a large audience or viewers. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. Connecting with media means being connected with the world around...
Words: 2994 - Pages: 12
...| Course Syllabus College of Humanities HUM/186 Version 3 Media Influences on American Culture WCFYS0712 | Copyright © 2012, 2011, 2009 by University of Phoenix. All rights reserved. Course Start Date: Tuesday, 8/28/2012 Week 2: Tuesday, 9/4/2012 Week 3: Tuesday, 9/11/2012 Week 4: Tuesday, 9/18/2012 Week 5: Tuesday, 9/25/2012 Course End Date: Tuesday, 9/25/2012 Facilitator Information Ststeve Headley sheadley@email.phoenix.edu (University of Phoenix faculty) Steve.Headley@phoenix.edu (work) 727-642-4993 (cell) 513-551-5144 (Work) Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are...
Words: 2484 - Pages: 10
...to make them purchase a product. Variables that influence purchasing process: * Risk analysis (financial, psychological, physical, functional) * Implication: importance given by consumer to the purchasing decision * Experience: is consumer used to buying this product * Situation/environment Purchasing Process: Problem Identification ->Information Research ->Evaluation-> Decision Most of the markets are heterogeneous: expectations and behaviours of consumers vary. Segmenting is the action of dividing the market into groups. Segmentation Criteria: * Demographics * Geographical * Social * Lifestyle * Behavior * Advantages Segmentation Strategies: Mass Marketing (commodities), Segmented Marketing, Focused Marketing (audit companies), One-to-One Marketing Positioning - the art of creating a different and...
Words: 1708 - Pages: 7
...incremental revenue in 2009 and reverse the declining sales trend caused by the recession. To make a justified recommendation for Flare, an analysis of the advantages and disadvantages of the company’s options are reviewed in Figure 1. Figure 1 Option 1: Advance in drugstore channel Advantages Disadvantages • Considered a great prospect market in the future • Market trends should decline in sales through high-end department stores and mass channels • Reorganized chain drugstore sales team with experience • Redesigned stores will attract younger women • Drug chains are evolving, some with higher-end features, on-site aestheticians • Typically, consumers first experience a product in a department store • No beauty advisors • Consumers can find premium and mid-tier fragrances in mass market retailers • Meaningful consumer experiences can create shopper retention among specialty stores and mass market retailers • Only wanted to sell Flare’s highest-turnover items • Could damage Flare’s relationships with other retail accounts • If NOT in the presence of drugstore repositioning, Flare could lose to competitors • Flare only receives approximately 4.4% of total sales from drugstores as of 2008 • Competitors could enter and take lead Option 2: Introduce new perfume brand – Savvy Advantages Disadvantages • Power of Loveliest as an umbrella...
Words: 2695 - Pages: 11
