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The Aerial Chair: Case Study

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Running head: The Aerial Chair: Case Study

The Aerial Chair: Case Study
Awj Al-Nabali
Texas A&M University-Commerce

The Aerial Chair: Case Study

The Aerial Chair: Case Study
“Failure is only postponed success as long as courage 'coaches' ambition. The habit of persistence is the habit of victory.” —Herbert Kaufman
Above Ground Design is a company built on one product called the Aerial Chair. Craig Hines brought the idea of the chair into action by using inheritance money he got. The chair was a design that he personally developed and manufactured in a small shop in Montana. He originally developed the Aerial Chair out of curiosity, and for his own personal use. Craig was passionate about his product and desperately hoped for it to be a market success. In fact, he was an architecture student in Montana State University until he dropped out of school and ended up in South Africa sewing hang gliding planes where the idea of the chair first came to his mind. After going back to the states, Craig started taking lessons in order to get a commercial pilot’s license. During that time, Craig started thinking about making the first step towards designing the chair and translating his dream and ambitious into an actual product. Basic drawings for the chair were made on a napkin and Craig based his design on the hang gliding planes that he used to do while working in South Africa and then the design was modified to fit the chair. Craig started designing the prototype of the chair and he kept changing his design until he reached the comfortability stage he was seeking. When Craig started making the chair he came out with two designs of the Aerial Chair. Both designs were almost the same except that one of them was lighter and easy to carry, this design was called Superlight. Craig admires the...

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