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The Analysis for the Marketing Strategies

In: Business and Management

Submitted By sharpbearlee
Words 3376
Pages 14
The analysis for the marketing strategies & practices of Infosys

Part A

Organization information – Infosys

Brief Introduction of the Infosys

Infosys Limited (NASDAQ: INFY) was started in 1981 by seven people with US$ 250. Today, Infosys are a global leader in the "next generation" of IT and consulting with revenues of US$ 6.35 billion (LTM Q1-FY12). And it is now the largest IT Company in India with its headquarters in Bangalore (although it was started in Pune). And Infosys have several delivery centers all over the world. (Infosys Limited 2011a) Infosys defines designs and delivers technology-enabled business solutions for Global 2000 companies. Infosys also provides a complete range of services by leveraging Infosys’ domain and business expertise and strategic alliances with leading technology providers. Infosys operates in a number of business sectors from banking to retail, and its services tend to encompass end-to-end IT solutions which includes a whole bundle of added-value solutions from infrastructure to software engineering.

What Infosys do

Infosys offerings following main services: (Infosys Limited 2011a) - Business and technology consulting - Application services - Systems integration - Product engineering - Custom software development - Maintenance - Re-engineering - Independent testing - Validation services - IT infrastructure services - Business process outsourcing (BPO)

Currently, Infosys mostly provide the IT based technology and consulting services. But there are Infosys also put more and more resources for business consulting services.

The Industry the Infosys in

The main industry the Infosys involved is IT services and business consulting. The main business solution is based on outsourcing. And in recent years, business consulting also is

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