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The Analysis of Marketing Strategies of Gold Stone Based on the Swot Theory

In: Business and Management

Submitted By lee2016
Words 7417
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The Analysis of Marketing Strategies of Gold Stone Based on the SWOT Theory

College of Foreign Language Studies, Guangxi Normal University
200910501086 Luo Jifang Supervisor: Gong Min

[Abstract] In recent years, with the fast evolution of the electronic industry and the increase of the consumer demand, a large number of electronic enterprises get the opportunities to expand. Among them, the growing of Samsung Electronics is the most surprising. Samsung Electronics is the biggest electronic company in the local Korea. Moreover, it is the only Korean brand appearing in the world top 100 brands.
The 4Ps is the most classic marketing mix. And the 4Ps theory is often applied in various kinds of business researches to reveal the effectiveness and efficiency of marketing strategies. Based on this theory, from the aspects of product strategy, price strategy, place strategy and promotion strategy, the author attempts to analyze the marketing strategies of Samsung Electronics.
The cutting-edge and fashionable design and excellent quality promise Samsung Electronics a full bloom. To take up the high-end market share, Samsung Electronics pays much attention to brand building. In order to change the cheap and imitator image in the eyes of consumers, Samsung modified its marketing strategies on a large scale. Due to the successful marketing strategies, Samsung Electronics grabbed another chance to prosper.
[Key words] Samsung Electronics; 4Ps theory; Marketing strategies 基于4P理论的三星电子公司营销策略分析

广西师范大学外国语学院 英语(商务方向)专业 200910501086罗寂方
指导老师:龚敏

【摘要】 近年来, 随着电子工业的迅猛发展以及消费者的需求不断上升,众多电子工业领域的企业得到了快速的扩张。其中,三星电子的壮大最为引人注目。在世界上最有名的100个商标中,三星电子是唯一的一个韩国商标。
4Ps 营销理论是市场营销中最经典的营销组合。而4Ps营销理论通常广泛应用于各类商业调研中,它能够反映各类营销策略在实际操作过程中的有效性及影响力。本文基于这一经典的营销理论,从产品策略,价格策略,渠道策略和促销策略四个方面来解析三星电子公司的营销策略。

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