...renting only a portion or an entire book. Rent duration will be anywhere from just one day to an entire semester – all for a student to decide. Another characteristic that differentiates us from competitors is our ability to offer electronic books at a low price. Our product is user-friendly and developed specifically for college students who need quick and easy access to desirable textbooks and parts of textbooks without paying a large amount of money for them. In order to move forward with our product, we first needed to estimate our potential customer demand. A survey was conducted on various college and university campuses and covered over 200 students. Questions required both qualitative and quantitative responses that allowed us to answer our research objectives. * What industry are we in? * What are the current industry trends for e textbooks? Growth or decline? Products offered? Consumer targets? Advertising and promotions? * Who are the competitors and what is their target and marketing mix? * What is the consumer behavior of students with regard to buying textbooks and e-textbooks? How much are they spending? Where are they buying? What factors contribute to their decision to buy a textbook or not? * How likely are students to rent our e-textbooks? * Who should we target? * What are the advantages and disadvantages of our e-book service? * Would students find any use in being able to rent the textbook for a day? A week? Do they prefer...
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...$a=pk$ in $a^2 = pb^2$ yield $p^2k^2 = pb^2 \Rightarrow b^2 = pk^2$, and this means that $b^2$ is divisible by $p$, since $p$ divide $pk^2$, which contradict our assumption that the greatest common divisor of $a$ and $b$ is 1. Therefore $\sqrt{p}$ is irrational where $p$ is a prime number. \end{enumerate} \item \begin{enumerate}[$\rhd$] \item Let $x = 0.\overline{234}\ \cdots\ \textcircled{1}$\\ $1000x = 234.\overline{234}\ \cdots\ \textcircled{2}$\\ $999x = 234\ \cdots\ \textcircled{2} - \textcircled{1}$\\ $x = \frac{234}{999} \Rightarrow x = \frac{26}{111}$\\ \item No, $0.\dot{9}$ is not equal to 1 because 1 is a whole number and $0.\dot{9}$ is not, moreover $0.\dot{9}$ is approximately 1, just it is very close to one but it is not equal to 1. \end{enumerate} \item \begin{enumerate}[$\rhd$] \item $\frac{0}{1} = 0$ \item $\frac{1}{0}$ is undefined \item $\frac{0}{0}$ is indeterminate form \item $\frac{a}{a} = 1$ if $a \neq 0$ \end{enumerate} \item \begin{enumerate}[$\rhd$] \item \textbf{No answer} simply means that the problem can be solved but we cannot get an answer, e.g. there is no answer for this equation $x^2 + 2 = 0$ if $x$ is a real number. \textbf{Cannot be solved} means we cannot take a single step to solve it since it doesn't exist, we cannot solve the equation $2^x = 0$. \item \textbf{Well defined} means the definition is clearly stated, e.g. $a^n \times a^m$ is well defined because it is equal to $a^{n+m}$. \textbf{Undefined} means there...
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...T-bills, using the standard deviation of returns as the measure of risk. Answer Proficient-level: Risk is defined as the volatility of an asset’s returns over time. Specifically, the standard deviation of returns is used to measure risk. This computation measures the deviation from the average return. The idea is to use standard deviation, a measure of volatility of past returns to proxy for how variable returns are expected to be in the future. Answer Distinguished-level: Stocks and bonds have very different risk-return characteristics. In general, while stocks are more volatile than bonds, over the long run, stocks are expected to yield higher returns than bonds. By varying the mix of stocks and bonds in a portfolio, an investor can achieve her desired level of risk exposure. However, the level of risk in a portfolio depends not only on the risks of individual assets, but also on the movements of the individual assets in the portfolio. 2. Q: Proficient-level: "What is the source of firm-specific risk? What is the source of market risk?" (Cornett, Adair, & Nofsinger, 2016, p. 233). Distinguished-level: Identify which of the two types of risk can be reduced through diversification. Answer Proficient-level: Firm-specific risk stems from the uncertainty arising from micro-events that primarily impact the firm or industry. Market risk comes from the macro events that impact all firms to some extent. Answer Distinguished-level: Diversifiable risks can be reduced...
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...230). This research problem is significant, because the results of the study showed that PR practitioners were not able to take advantage of the technology, such as social media, in an effort to leverage their professional status or improve their position within the company. This problem is made worse, through the reality that both PR and advertising are still looking for ways to benefit from social media, and both industries are still in the infancy stage of using social media. This research is important because “Social media promises to deliver big changes in getting feedback from the public and attaining public input in policy,” (June 125). The research question is clear and adequately substantiated, because the study wants to answer how many respondents are still not using social media. The study also wants to find out perceptions on who were better trained to handle online content, the marketing...
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...fewer than 100 objects ( N-2-E ) 4. Count and write the value of amounts of money up to $1.00 using cents and dollars ( N-2-E ) (N-6-E) (M-1-E) (M-5-E) 9. Add and subtract 1- and 2- digit numbers ( N-6-E) (N-7-E) 10. Round numbers to the nearest 10 or 100 and identify situations in which rounding is appropriate (N-7-E) ( N-9-E) Day 1 Monday: Write some simple two and three digit whole numbers on the Promethean board. Explain to the children that they will be rounding these numbers to the nearest tens and hundreds. Include two word problems as examples on rounding numbers. Example – 66, is this number closer to 60 or 70- answer 70. This can also use a number line for an added example. 84, is this number closer to 80 or 90, then the answer is 80. 134, is this number closer to 100 or 200 answer 100. 251, is this number closer to 200 or 300 answer 300. Word problem examples - Jose has...
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... | | |Answer: False Difficulty: Easy Reference: p. 234 | | |Excellent hardware and software will result in inefficient information systems if file management is poor. | | | | | |Answer: True Difficulty: Easy Reference: p. 234 | | |A record describes an entity. | | | | | |Answer: True Difficulty: Easy Reference: p. 235 | | |In traditional file processing, each functional area, by developing its own specialized applications, contributes to data | | |redundancy and wastes resources. | | | | | |Answer: True Difficulty: Medium Reference:...
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...1. Identify and discuss the serious data redundancy problems exhibited by the file structure shown in Figure P1.5. Answer: Given the file's poor structure, the stage is set for multiple anomalies. For example, if the charge for JOB_CODE = EE changes from $85.00 to $90.00, that change must be made twice. Also, if employee June H. Sattlemeier is deleted from the file, you also lose information about the existence of her JOB_CODE = EE, its hourly charge of $85.00, and the PROJ_HOURS = 17.5. The loss of the PROJ_HOURS value will ultimately mean that the Coast project costs are not being charged properly, thus causing a loss of PROJ_HOURS*JOB_CHG_HOUR = 17.5 x $85.00 = $1,487.50 to the company. Incidentally, note that the file contains different JOB_CHG_HOUR values for the same CT job code, thus illustrating the effect of changes in the hourly charge rate over time. The file structure appears to represent transactions that charge project hours to each project. However, the structure of this file makes it difficult to avoid update anomalies and it is not possible to determine whether a charge change is accurately reflected in each record. Ideally, a change in the hourly charge rate would be made in only one place and this change would then be passed on to the transaction based on the hourly charge. Such a structural change would ensure the historical accuracy of the transactions. You might want to emphasize that the recommended changes require a lot of work in a file system...
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...Zachary Wilson Writing 121-037 Z Hitzel Unit #1 Essay February 3, 2014 Liberal Arts: Is it Necessary? Liberal arts education has proven to be a very controversial topic to those concerned or affected by it, and it is questioned how or if it should be implemented into college curriculum. Liberal arts education is defined as “the academic course of instruction at a college intended to provide general knowledge and comprising the arts, humanities, natural sciences, and social sciences, as opposed to professional or technical subjects” (“liberal arts”). Generally, American colleges allow students to choose a major and take prerequisites, however students usually aren’t able to get into the meat of their major studies until their junior year, leaving the first two years of college to liberal arts classes. So, how should it be put into practice? In Patrick N. Allitt’s essay, “Should undergraduates specialize?” and in Mark Jackson’s “The Liberal Arts: A Practical View,” both authors explain how they think such education should be implemented. Although Allitt argues that students should be able to choose whether or not they want a liberal arts education, and Jackson argues that it should be required in order to create versatile students, I believe their ideas should be combined, and that a liberal arts education should be encouraged but not required of students, because I think it is ultimately up to the students themselves what classes they want to take as well as whether...
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...Mahound’s recitations, and how “useful and well-timed the angel’s revelations tended to be, so that when the faithful were disputing Mahound’s views on any subject…the angel would turn up…and always support Mahound” (Rushdie, 377). Salman’s subsequent alterations of Mahound’s recitations brought to light their original nature—for Salman’s significant changes to go unnoticed, the words spoken by Mahound must have come from his own mind, not the mind of God, thus depicting Mahound’s corruption and self-obsessiveness in light of his new power and influence. Salman goes on to suggest that Mahound’s recitations regarding women, their treatment, and their behavior, reflecting his own views, as it was well-known that Mahound “didn’t like his women to answer back” (Rushdie, 378). It had become clear that Mahound was...
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...or your grade will be reduced. You may not work with anyone else on this project – it must be your work alone. Also, please be careful not to plagiarize. Look up the article or chapter on Amos in (if you need help finding these, ask a librarian!): 1. Dictionary of the Old Testament Prophets (IVP, 2012) 2. Zondervan Encyclopedia of the Bible (Zondervan, 2009). Do not use the older 1975 edition. 3. An Introduction to the Old Testament written by Dillard and Longman. Please use the second edition. (Zondervan, 2006) 4. Your textbook Using the sources above, answer the following questions. Each answer should be a complete paragraph (about 150 words). Make sure to cite the sources that you use by using a parenthetical reference after the source (book, page number). For example: (Dillard and Longman, 234). Note, each question is worth 20 points. You should use multiple sources for the answer to each question and use all the sources in your paper. 1. What is one authorship theory? 2. What is another authorship theory? 3. What are three things that we know about the prophet (as a person)? Hint: in the dictionary and encyclopedia you could look up the article on the person. 4. What was the occasion of the prophecy (as best we can tell)? 5. What is one major theological theme of the book? Additional Instructions: 1. Please make sure to number and label each part of your paper. 2. You do not need a title page (or works cited), but make...
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...warming case? Both paths can be present in this, or any case. The peripheral route could occur if people who are listing, watching or discussing the global warming case are conserved with cues, such as fear of the ice caps melting. This route can occur when people are induced by incidental cues, such as fear, or attractiveness, likeness to the listener, or desire, or any of the opposites (Myers, 08, pp 232-234). For example I may like the tone of voice of one president candidate while discussing the global warming issue, or I may like the others face, or I could be turned off by one of the two, If this helped make my decision then I went the peripheral route. On the other hand if I was more focused on the issues, or was actively involved and analytical of the issues then I would most likely follow the logical path, which is the Central Route. The Central Route occurs when interested people focus on the arguments and respond accordingly, this means I am less likely to be focused on the speaker’s attractiveness, or voice when making my decision (Myers, 08, pp 232-234). Thus the route I take, peripheral or central, is dependent upon my motivation or demotivation on the issues, global warming or otherwise. How does the tobacco industry example fit into our understanding of impression management? Impression management is all about controlling ones, or an organizations, emotions, image, and behaving in a way that shows ones, or an organizations, in an encouraging or...
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...C) interview D) personality test E) work sampling technique Answer: C Explanation: Interviews are the most widely used selection procedure. Not all managers use tests, reference checks, or situational tests, but most interview a person before hiring. Diff: 1 Page Ref: 229 Chapter: 7 Objective: 1 Skill: Concept 2) Which of the following refers to a procedure designed to obtain information from a person through oral responses to oral inquiries? A) work sample simulation B) writing test C) interview D) reference check E) arbitration Answer: C Explanation: An interview is a procedure designed to obtain information from a person through oral responses to oral inquiries. Diff: 1 Page Ref: 230 Chapter: 7 Objective: 1 Skill: Concept 3) When an interview is used to predict future job performance on the basis of an applicant's oral responses to oral inquiries, it is called a(n) ________ interview. A) verbal B) group C) selection D) benchmark E) background Answer: C Explanation: Selection interviews are designed to predict future job performance based on the applicant's oral responses to oral inquiries. Interviews may be one-on-one or may be conducted in group settings. Diff: 1 Page Ref: 230 Chapter: 7 Objective: 1 Skill: Concept 4) Which type of interview follows a performance appraisal and primarily addresses an employee's performance rating? A) selection B) appraisal C) exit D) directive E) structured Answer: B Explanation: An appraisal interview is a discussion, following...
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...Introduction Robert Denton is a Plant manager for Kenworth Motors; A truck manufacturing operations company in Seattle. Denton has been with the company for only 8 months and thinks things are going running smoothly but feels that the management could work better together (Cummings, T.G. & Worley, C.G.). He reached out to an Organizational Development (OD) consultant, whom he heard great things about from one of their former clients. The OD and Denton discussed briefly about how effective and efficiently he believes the company is operating, but that (Cummings, T.G. & Worley, C.G.) “he had a gnawing sense that things could be better” (p. 234). They quickly decided on a date for them to speak more formally, and met up to discuss how the OD could help Denton. Their meeting began with small talk and then finally got to business about why the OD was really there. Denton was introduced to the option of interviewing employees to find out what problems are there. Denton decided this was not the best case of action for his team. The OD consultant then brought up the idea of organizing a retreat that would offer training and help with finding ways for the employees to work better together. Denton asked a few questions then quickly agreed (Cummings, T.G. & Worley, C.G.). Problem Significance The main problem this case has is the fact that Denton nor the OD consultant did their proper research on each other to ensure that they are a good fit. As a result of that, both...
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...two methods are deduction and induction. Induction is made by empirical evidence based, while deduction is logic based. Through induction, a general conclusion can be made from empirical observation. It goes by the process of assumption to conclusion (Ghauri, 1995:8). From deduction, conclusions are draw through logical reasoning and it is not necessary to be reality. When an observation is made to generate a theory with consistent facts, it is called induction, on the contrary deduction involves the gathering of facts to confirm or disprove hypothesized relationships among variables that have been deduced from proposition or earlier theories (Ghauri, 1995:9). Research method and methodology Research is one of the many methods to find answer to a question. The implication of research is that a process being undertaken within a framework of a set of philosophies; uses validated and reliable procedures, methods and techniques, and is designed to be unbiased and objective (Kumar, 2005:7). The research methodology describes the systematic way to solve a research problem. Beside...
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...Rhetorical Analysis Are too many people going to college? This question has been contemplated over for years. The increased cost of college throughout the years has caused the question to become even more relevant. Charles Murray, an author from the American Enterprise Institute, wrote the essay entitled “Are Too Many People Going to College?” Murray’s essay sought ought to explain that universities are being filled with students who are either not prepared for higher education or who are compelled into attending college and are unable to succeed because the lack of inherent abilities. While Murray makes many pertinent points about America’s infatuation with the B.A as a standard into a class of intellectual elite the essay does not take into consideration the individual influences that may lead to a student’s success. This essay will analyze and critique Murray’s view of why the pursuit of a B.A can lead to more harm than good. Murray’s main argument throughout his essay is that the perceived reward of a college degree disseminates to those seeking higher education and inevitably does more harm than good. He argues that many students do not have the ability to enjoy and finish a four year degree. This leads the student to being stigmatized and in debt due to his or her failure. Murray further establishes his argument by saying that more people continue to go to college because they are programmed into believing, regardless of their abilities, to pursue college as an essential...
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