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The Apprentice Recap

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The Apprentice Recap | Bio –Silk Vs. Chi | Marketing Extra Credit | | [Type the author name] | [Pick the date] |

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The Apprentice is an American broadcast television show that was created by Millionaire Donald Trump. Donald takes people and places them in business situations, and let them become the ultimate the decision maker and the company, and take control to make executive moves in a business. In the series Donald take past contestants that were fired from previous seasons and set up an all-star cast for them to become Donald Trumps, Apprentice.

The Task for this particular episode the contestant is creating interactive experiences inside glass trucks to promote Farouk hair products. Farouk is a line of hair and skin care products under the BioSilk, SunGlitz and Cationic Hydration Interlink (CHI) brands to over 106 countries worldwide. These products were invented by Farouk Shami, who is a Palestinian-American businessman. Each team was to promote different product from Farouk hairline product such as Bio- Silk and Chi. The teams also had to involve the social media website Facebook, and by that means every like their product receive on Facebook Mr. Shami would donate an dollar up to thirty-thousand dollars, and twenty for the task winner. The task manager of each team would collect the winning funds for their charity for a total of one-hundred thousand dollars.
Chi promoters were named Team A, who consist of C. Jordan, D. Rodman, Lil’Jon, and O. Manigualt. Chi’s mission statement is “Whether its products, tools or techniques, we want to make sure that you are working with the latest Advanced American Technology” (Farouk, 2012). The team put a spin on the mission statement to be “Chi Wants YOU to be Beautiful”. The first mission statement indicates there product and tools are worth buying, and the customer will be satisfied. With the revise mission statement it indicates about self-beauty. On the other side Team B consists of A. Hall, B. Roderick, G. Busey, T. Adkins, and M. Henner, and they are promoting Bio-Silk. Bio- Silk’s mission statement is “Environment, Education, & Ethics” (Farouk, Farouk Systems, 2013). Their revise mission statement is Experience Silk, and it tells the product will have you experience soft, shiny hair with life. The target audience would be all females; young and old who want to help keep their hair in good condition. Males are even targeted because they like to take care of themselves, just as much as women do.
My Summary, is based on Team B, they utilized the clear box on the back of the truck to the fullest. Their strategy was to be to get the current Miss America, and have her interact with the public, while the truck was used for a makeover station for the audience who walked by on the street. Country Singer T. Adkins was to stand on top of the truck and belt out songs to get the pedestrians and onlookers attention. Team B strategy worked, because every onlooker wanted to know what was going on top and inside of the truck even though they could see in it. Getting someone’s attention is the best way to intrigue them and you only have a matter of second to do so, and get the product point across. Team B was successful and won the task at hand. I also thought they did a wonderful job with the presentation of the product and did not let the product get lost like Team A, which had too much going on in which they did not focus on the product.

Works Cited
Farouk. (2013, March 26). Farouk Systems. Retrieved from http://www.farouk.com/aboutus.aspx: http://www.farouk.com
Farouk. (2013, March 26). Farouk Systems. Retrieved from http://www.farouk.com/aboutus.aspx: http://www/farouk.com

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