...A PERSONALISED INDUCTION WILL ALWAYS BE MORE EFFECTIVE Always is a metaphor, therefore it is a given and will happen. The title of this discussion leads to the suggestion that the personalised induction will always be more effective, however, I am inclined to disagree that this statement is true. Always is a metaphor, therefore it is a given and will happen. In some clients this may be true, but not always. The type of client, the type of hypnotherapy required and the state of mind of the client will also have factors to play. A personalised induction allows for a more personal approach but in many cases this may not be possible. Hypnosis is used for a wide range of problems; weight loss, smoking, stress and phobias to name but a few. Generic hypnotherapy materials include CDs, DVDs, books all of which highly marketable and widely available on line or on the high street. By mass marketing the therapist can reach a larger audience and potentially achieve a larger profit with a relatively small amount of time and effort required. By doing this however there is no option for personalising material and the purchaser has no choice but to accept the tone and style suggested by the hypnotist. Looking at the huge variety of hypnotherapy materials on the market, it seems to me that they are working for people and that the use of personalised inductions is not always necessary. In an initial consultation between client and hypnotherapist, the hypnotherapist will have...
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...ANSWER THREE OF THE QUESTIONS ALL QUESTIONS SHOULD BE ANSWERED IN A SEPARATE BOOKLET Answer all parts of the chosen questions. All questions are for 22 marks. 1. (a) Discuss the design of a pharmacogenomic study, including pharmacokinetic and pharmacodynamic aspects, to evaluate the variability in response to warfarin in populations with different ancestries. [ 11 marks ] (b) Describe 2 different enzymes affecting pharmacokinetic factors and drug response. Include drug substrates, disease(s) implicated, their genetic variations and explain how the knowledge of genotype/phenotype relationship could be useful in clinical practice. [ 11 marks ] 2. (a) The MSc gene is expressed in the liver of the Wild-Type (WT) rat and its enzyme product metabolises a drug called Pharmaco. Sequencing of the MSc gene in a new rat strain called GLA has identified a single base change from the WT sequence. Depending on where this change occurs in the MSc gene, what effect – if any – would it have on the GLA rats’ ability to metabolise Pharmaco? [ 14 marks ] (b) Further investigation shows the base change in the MSc gene of GLA rats occurs in the promoter region and is likely to prevent the gene’s transcription in the liver. Briefly describe the methods that could be used to show the absence of MSc mRNA in GLA rat livers. What information might you need? What controls would you use? [ 8 marks ] 3. Gene therapy has been proposed...
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...present choices based around their health and wellbeing. Though these promotions are specifically designed to target and be personalised to each individual but aims to cover a wide target audience at the same time. This can be conveyed through advertisements such as: television advertisements, radio adverts, leaflets, posters, website advertisements, social media and many more, though these are the most significant uses of advertisement used to target a large scale of the public. There have been several reputable landmarks that have been successful in raising awareness of health promotion to the world, ensuring that they have provided a substantial amount of knowledge and attentiveness so that each target audience acknowledges if not corresponds to the information provided by these landmarks. One of these landmarks being the Ottawa charter which enables people to take control and responsibility over their own health to empower an improvement on each individuals life’s to make a positive different to their wellbeing. Through reaching this level of complete wellbeing, will develop people to achieve their aspirations and goals in life, leading to them meeting their need, which provides a coping mechanism to remain stable and content with everything else in their life. According to the Ottawa charter, Health is seen as a resource for everyday life which benefits a individuals wellbeing and not the objective of surviving. It is viewed as a positive thing that emphasizes social and personal...
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...What is the difference between Education and Schooling? Education and schooling go hand in hand, so many people get the terms education and schooling mixed up, but education and schooling are not the same thing. Schooling is a formal form of education where students are taught in a classroom about subjects based on a curriculum. Teachers direct their lesson plans around the core of the curriculum for the students to be successful according to society. One can be educated without schooling. For example, if children work well with their hands and can build things, then they have learned the practice of engineering. Someone does not have to be teaching students on how to read and write to educate them. Many times it is thought that students who are schooled the most, are the most intelligent and educated people out there. But what about people who don’t have access to schooling? They may still be educated and show their intelligence in other ways. __ RaphPierre says: April 24, 2013 at 11:45 am I have been working as an electrician on drilling rigs for several years. Each year, we go to classes to learn more about our trade, safety, engineering, and many other aspects of our work. It even goes so far as to go to classes for how to relate with foreign cultures. Education is not equal to school. I learn more on my own than was ever taught in school. I have been educating myself. The possibilities of self education have exploded with the introduction of the net. Even passing...
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...------------------------------------------------- Top of Form Search the site Bottom of Form * Home * Clinical Zones * Continence * Infection Control * Mental Health * Diabetes * Wound care * Assessment skills * Medicine management * Leadership * Midwifery and neonatal nursing * More ... * Search the Archive * Browse by clinical topic * Browse by issue date * Awards * Nursing Times Awards * Student Nursing Times Awards * Patient Safety Awards * Care Integration Awards * Write for Us * Nursing events * Courses * Subscribe from overseas * Francis report * Nursing Practice * Nursing Times Learning * Opinion * Student Nursing Times * Jobs * Subscribe * You are here: Home * Clinical Zones * Medicine management How to ensure patient safety in drug dose calculation 12 October, 2012 Medicines management is a core nursing skill. This review gives an introduction to and taster of our newly launched online Nursing Times Learning unit on drug calculations. Keywords: Patient safety/Drug calculation/Medicines management * This article has been double-blind peer reviewed * Figures and tables can be seen in the attached print-friendly PDF file of the complete article in the ‘Files’ section of this page Medication incidents accoun-ted for 11% of all patient...
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...worldwide international company and we felt they were a leading example. Innovations& Entrepreneurship Sector :Life& Health Sciences Company Norbrook Part One – Profile Owner Lord bally Edmond Company Name: Norbrook Laboratories Limited Year Established: 1969 Norbrook is the largest privately owned pharmaceutical company in the world. Company Name: Norbrook Laboratories Limited ships product to 120 countries around the world has manufacturing plants in 4 continents. “Since its foundation over 40 years ago, our company has grown to be one of the world’s leading pharmaceutical companies. Norbrook® Laboratories has established itself as a global leader in the development of revolutionary veterinary and animal health medicines. Norbrook® Laboratories Ltd is a dynamic and fast-growing international company, employing 1500 people in Newry and a further 1500 worldwide. We have a number of exciting opportunities from Sales &...
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...circumstances of important cuts in people’s financial support? All have responsibility for the quality of the social care they provide. Achieving quality is a combination of individual, team and organisational responsibility. Organising that effectively is the purpose of social care governance. Evidence-based practice tells us that this is best achieved by teams reflecting in a structured way on the service they currently provide and then on how it could be developed. Social care is in the process of changing working methods, organisational systems and culture to achieve the range of intentions around creating a more personalised care for older people in our regions social care system. For example Personal budgets comprise funding from different agencies whilst individual budgets just comprise social care funding. The objective is to offer improved corresponding, greater personalised services which are readymade to match the person’s requirements. Therefore, people developing care governance have opportunities to make sure that their approach matches the changing nature of social care and contributes to looking at services from the perspective of the people who use them (Warren,...
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...www.pwc.com/pharma2020 Pharma 2020: Supplying the future Which path will you take? Pharmaceuticals and Life Sciences Previous publications in this series include: Pharmaceuticals Pharma 2020: The vision Which path will you take?* Published in June 2007, this paper highlights a number of issues that will have a major bearing on the industry by 2020. The publication outlines the changes we believe will best help pharmaceutical companies realise the potential the future holds to enhance the value they provide to shareholders and society alike. Pharmaceuticals and Life Sciences Pharma 2020: Challenging business models Which path will you take? Fourth in the Pharma 2020 series and published in April 2009, this report highlights how Pharma’s fully integrated business models may not be the best option for the pharma industry in 2020; more creative collaboration models may be more attractive. This paper also evaluates the advantages and disadvantages of the alternative business models and how each stands up against the challenges facing the industry. *connectedthinking Pharma 2020: The vision # Pharmaceuticals and Life Sciences Pharma 2020: Virtual R&D Which path will you take? This report, published in June 2008, explores opportunities to improve the R&D process. It proposes that new technologies will enable the adoption of virtual R&D; and by operating in a more connected world the industry, in collaboration with researchers, governments, healthcare payers and providers...
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...The overall benefits, challenges and opportunities to new businesses using internet marketing Task 1 Access * More frequent individualization and communications to build relationships The main benefits and opportunities of using the above are as follows. When you have a customer’s information you can work out what they might like. With this information you can send them relevant product information and special offers instead of sending everyone the same e-mails which they might get sick of and completely disregard or even choose a different business. Using the information correctly will build a relationship with the customer which in turn will build customer loyalty which is a very important benefit considering the amount of competition. Amazon is good example of a business using customer information correctly and individualization for customer relations. They build relationships with customers by monitoring and collecting a customer’s purchase history and sending out personalized advertisements via e-mail, social media and as soon as a customer logs in tin the website. This makes it more personal. * Use of communications to promote e.g. Special offers, product launches The main benefits and opportunities of using the above are as follows. The use of online communications can save a lot of money in advertising new products and offers which if it is not done online then it would need to be done using leaflets and flyers which need to be delivered as well, which...
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...global leadership search in life sciences clients candidates * home * about * news & opinion * people * partnerships * industries * locations * careers news & opinion home > news > how to design and implement talent acquisition strategies to meet corporate goals How to design and implement talent acquisition strategies to meet corporate goals 09/10/2013 By Tom Bradley and Christian Steele When companies complain that they can't find enough good people, the cause, in our view, is most likely to be deep-rooted and centred on a misalignment between the strategic goals of the business and the efforts of the company's talent acquisition professionals. In this article, we'll outline the approach we took at Pfizer and offer some ideas that you can take away and implement right away. But before we do that, let's first look at why this misalignment between people and business goals happens. The root causes are not that complicated and usually centre on two things: first, the people who find and hire employees don't sit in the same meetings as those who set the direction of the overall business and its main operating units. Getting a seat at those senior-level forums, and the credibility to contribute on an equal footing as a genuine 'business partner', is more difficult than you might think. This is usually because the perception of HR, where talent acquisition resides, is that of a lower-level...
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...emerging epidemics of obesity in developing countries”, Retrieved on July 9th, 2012 from: http://ije.oxfordjournals.org/content/35/1/93.short Aboulnasr, K. (2010, January 1). Gender Differences in the Processing of Nutrition Information on Food Products. Journal of Academy of Business and Economics, 47, 528-556. Aggett, PJ et al. (2005) PASSCLAIM Process for the Assessment of Scientific Support for Claims on Foods: Consensus on Criteria. Eur J Clin Nut 44 (Suppl 1), pp. 1-30. Alice T. Yang Æ David S. Sugarbaker Æ Paul E. Farmer (2008), “Increasing Access to Surgical Services for the Poor in Rural Haiti: Surgery as a Public Good for Public Health”. World J Surg 32:pp. 537–542 Baek, O. K. (2009). The engines of Hippocrates: From the Dawn of Medicine to Medical and Pharmaceutical Informatics. Hoboken, NJ: John Wiley & Sons. Bailey, R. (2007, December 1). Japan 2007 yearend update: demographic trends point to a strong potential market for non-drug products as the costs of healthcare rise and new health claim categories are explored.(JAPAN INSIDER). Nutraceuticals World, 9, pp. 53-62. Bevan H, Ham C Plsek PE (2008) “The Next Leg of the Journey: How do we make High Quality Care for All a Reality? Coventry”: NHS Institute for Innovation and Improvement. 89-102 Bourdieu, P., 1986, “The Forms of Capital”, in Richardson JG (ed.), Handbook of Theory and Research for the Sociology of Education, Greenwood Press, New York, pp. 241-258 Cole, T. J., Bellizzi, M. C., Flegal, K. M., and Dietz...
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...emerged over the years, from as early as 50,000AD to the modern day, throughout different cultures. After looking at the history of hypnosis, it will go on to describe the psychological and physical aspects of hypnosis, giving reference to Beta, Alpha, Theta, and Delta waves, the four different brain waves, indicating an individuals mental state, which brain waves comes in to play during hypnosis and its relevance. Graham Wicks’ (1985 Toronto’s Annual International Society of Hypnosis convention) condensed concepts from previous various writers’ concepts, The multistate phenomenon, five states of hypnotic features, will be addressed, (Karle & Boys) as will Edmond Jacobson (1929) on the effects of muscle contractions between patients and the benefits of relaxation leading to the role of relaxation in hypnotherapy today and the use of progressive muscle relaxation techniques. Hypnosis goes back thousands of years to the Greeks and Egyptians. They used to put people in a trance-like state, to bring on dreams, so they could help with peoples problems. Hypnosis was also found amongst Shaman’s, which were also known as ‘witchdoctors’. Shamans were strongly focussed with a powerful process of suggestion and visualisation and will a sick person to be healed (Hadley and Staudacher, 1996). A more Westernised approach came around in the 1700s with an Austrian doctor called Franz Anton Mesmer (1733-1815), who became known as the grandfather of hypnosis. He came to develop the theory...
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...legal agreement that enables a person to appoint a trusted person – or people – to make financial and/ or property decisions on their behalf. It is an agreement made by choice that can be executed by anyone over the age of 18, who has full legal capacity. ‘Full legal capacity’ means that the person must be able to understand the nature and effect of the document they are completing and the nature and extent of their estate. An enduring power of attorney cannot be made by another person on behalf of a donor whose capacity might be in doubt due to mental illness, acquired brain injury, cognitive impairment or Dementia. It can be operational while the person still has capacity but may be physically unable to attend to financial matters. The benefit of the ‘enduring power of attorney’ is that unlike an ordinary power of attorney; it will continue to operate even if the donor loses full legal capacity. However, it does not permit an attorney to make personal and lifestyle decisions, including decisions about treatment. The authority of the attorney is limited to decisions about the donor’s property and financial affairs. To cancel (revoke) the ‘enduring’ power of attorney the donor must have full legal capacity. The revocation must be made in writing. If the donor has lost capacity, an application must be made to the State Administrative Tribunal to decide if the enduring power of attorney should be revoked. Human Rights Act The Human Rights Act is a UK law passed in 1998. It means...
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...Nick Sharpe 2177 words Choose a medical condition that interests you and research it. Write about the possible uses of hypnosis in the treatment of the condition as you see them. I will be looking at the impact that chronic illnesses have on a person’s life with particular reference to the illness Myalgic encephalomyelitis’ (M.E.) sometimes known as ‘Chronic Fatigue Syndrome’ (C.F.S). I will explore the role that hypnotherapy can have in pain relief and stress reduction. M.E. is an illness about which there is currently much disagreement among medical professionals regarding its classification, aetiology and recommended treatment. Estimates of it’s prevalence in the UK for example have ranged from 6 to 2600 in 100’000 across 10 years of study (1). Estimates by national health organizations say 450’000 people in the UK suffer. it occurs more often in women and is less prevalent among children and adolescents. Most research done has been on the assumption that they’re the same and this is gives good enough information at least for therapeutic purposes. CFS didn’t gained acceptance as a bona fide illness until 1988 because it is a ‘diagnosis by exclusion’ illness that can’t be tested for directly. Also the primary symptoms of fatigue, lethargy and muscle aches are similar to psychological conditions like depression, leading it to be dismissed by...
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...nutrition-related goals • Achieve and maintain a physique that is suited to the event • Eat to stay healthy and injury-free • Train hard and promote optimal adaptations and recovery from the training programme • Practice competition eating in training to fine tune strategies • Prepare adequate fuel stores for the event • Eat and drink well on competition day to prepare for an event and to recover between multiple events • During prolonged events (> 1 hour), replace fluid and carbohydrate to enhance performance • Achieve competition strategies when traveling • Make use of specialised sports foods to meet nutritional goals when it is impractical to eat everyday foods • Make wise decisions about the use of nutritional ergogenic aids based on cost: benefit analysis Competition eating Sports foods and dietary supplements A. The Training Diet 1. Achieving Energy Needs Energy needs vary according to body size, the energy cost of training (volume, frequency, and intensity of workouts) and requirements for growth or changes in body physique. As a result, energy needs vary not only amongst athletes, but vary between phases of the season and over the athlete’s career. It is important for each athlete to achieve a suitable energy intake since this affects hormonal and metabolic function as well as the ability to provide...
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