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The Better Business Bureau Vs. The Consumer

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I feel the more important stakeholder of the Better Business Bureau is the consumer. Consumers are the full reason why the organization is in existence. Upon inception, the Better Business Bureau was tasked with providing the consumer with the important vast knowledge of the purchase so that the consumer could be as equipped as possible when making a purchase. The organization also provides a unique service to those consumers of insurability. There is a peace in knowing that once a purchase is made, if issues arise, there is someone available to assist.
Assuming the role of a stakeholder, I would take two steps to see that the company ensures that consumers are protected. The first step would be to strengthen ethical standards. I would

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