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The Big Apple's Corporate Responsibilities

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The Big Apple's Corporate Responsibilities
Russell Ransom
Strayer University
Contemporary Business
BUS 508
Dr. Kimberly Malone-Haddox
January 24, 2015

The Big Apple's Corporate Responsibilities
Apple Inc. is considered the world’s most admired company in the world. It holds this position in many categories, according to Fortune Magazine. These categories include innovation, people management, the use of assets, financial soundness, social responsibility, and many more. ("World’s Most Admired Companies," 2012) Needless to say, Apple Inc. is doing extremely well, and is projected to beat its current predictions on the sales of its new IPhone and IPad. Apple is at the top of their game, as far as making money and new innovative products that are sought after, year after year, by loyal customers and new customers. The most admired category’s that will be investigated in this paper is the ethical and social responsibilities and the marketing strategy of Apple, Inc.
Our textbook states that “An organization that wants to prosper over the long term is well advised to consider business ethics, the standards of conduct and moral values governing actions and decisions in the work environment.” (Kurtz, 2013, p. 32) Large companies, such as Apple, Inc., that are known throughout the world as a global giant, have certain ethical responsibilities to consumers, investors, people who work for them, and the world as a whole. We will look at Apple’s current position on the company’s ethical responsibilities and whether they have met said responsibilities. Did the impact of violations of their publicized code of ethics, made by some of Apple’s suppliers, have an adverse effect on their public reputation?
What is Apple’s publicized ethical responsibilities? The top four of the supplier code of conduct , from Apple’s website, are as follows: “We believe that education can

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