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The Big Data Challange

In: Business and Management

Submitted By gabecalhoun
Words 564
Pages 3
The Big Data Challenges
Professor
CIS 500
January 27,2013

What is Big Data? Big Data is defined by “Webopedia”( 2013) as a massive volume of both structured and unstructured data that is so large that it's difficult to process using traditional database and software techniques. Some would define Big Data is information overload for technology or technology driven business. In relating Big Data and Volvo Car Company together one has to determine how to much date could be a bad thing for a car company that is know for being creative and innovative in terms of technology and for being known for high safety standards. When looking at Volvo one should first take a look at what the mission is of the company, Basic questions should be asking like where is the company going and how where the company going related to moving the company forward in terms of technology and their cars.. The mission of our company is to develop and lead in existing and future technology areas of high importance to our consumers (Volvo.com 2013). This is the mission statement of Volvo Car Corporation and Volvo technology. Volvo is one of the leading car company in terms of consumers safety, technology and awareness. When digging into Volvo technology one has to look at how Volvo actually processes data and how that process overlaps into the technology in Volvo biggest selling product which is there vehicles Volvo collects terabytes of data from embedded sensors in their vehicles this data is gather from there (CRM)system. CRM stands for customer relationship management (CRM) systems. In addition to gather information from the CRM system volvo also gathers information from there dealerships, and from their factory floors model cars. Once the information is gather Volvo then data streams are combined and analyzed to yield early predictive information on matters like

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